Available to hire
I’m Ignacio Bastida, a junior digital marketing and data analyst based in Pamplona, Navarra. I support sales teams with client engagement and translate web data into actionable next steps using SEO/SEM, HubSpot, Google Analytics, and SEMrush. I’m a proactive communicator who thrives in cross-functional environments and enjoys turning insights into growth.
I work well across teams, maintain structured reporting, and aim to turn data into clear, measurable improvements for campaigns and products. I’m excited to apply hands-on marketing and analytics skills to drive meaningful customer experiences and business results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Italian
Beginner
Work Experience
UX/UI Designer (Internship) at CHATS (Canada)
May 1, 2025 - August 1, 2025Internship as UX/UI Designer for an internal enablement app. Conducted discovery with cross-functional stakeholders to surface needs, priorities, and concerns, then led 2–3 feedback rounds to align early and prevent late-stage scope changes. Built and presented a 20-screen Figma prototype across 3 workflows to facilitate understanding and accelerate stakeholder buy-in. Simplified field workflows and created reusable assets to reduce on-site friction and improve usability for 8 pilot users.
Market Research & Growth Strategy Analyst (Bachelor's Thesis Project) at University of Navarra
November 1, 2024 - April 1, 2025Market research and growth strategy analysis for a thesis project. Used HubSpot, Google Analytics, and SEMrush to pinpoint where users drop off along the journey and translated findings into a prioritized action plan (targeted messaging, segment-based campaigns, and journey improvements) lifting conversions to ~2.5–3%. Built an ICP persona outreach approach and a simple cadence with dashboards for ongoing performance tracking.
Volunteer Team Leader at Construction & Community Development
June 1, 2019 - December 1, 2019Led an 8-person team within a 6-person initiative, coordinating daily priorities, quick check-ins, and cross-group communication to deliver under aggressive deadlines. Drove outreach and fundraising, securing $2,500+ above target, enabling the project to build an extra home for under-resourced families. Managed suppliers and materials, negotiated constraints, and resolved delivery issues to maintain momentum and avoid a day of downtime.
Private Tutor & Peer Academic Coach at Self-employed (Private Tutoring)
January 1, 2022 - PresentBuilt and managed a small client base (12 students, 24 sessions), handling scheduling, follow-ups, and retention with a 70% rebooking rate. Assessed student needs, set clear improvement plans, and adjusted approaches to show results, supporting ~85% pass rate across targeted exams through structured prep and accountability.
UX/UI Designer (Internal Enablement App) Internship at CHATS (Canada)
May 1, 2025 - August 31, 2025Ran discovery-style calls with cross-functional stakeholders to surface needs, priorities, and concerns, then drove 2–3 feedback rounds to align early and prevent late-stage scope changes. Built and presented a 20-screen Figma prototype across 3 workflows to facilitate stakeholder buy-in and reduce revisions. Simplified field workflows (clearer layout, touch-friendly controls, offline/empty states) to reduce real-world friction for on-site users during a small pilot (8 users). Created reusable assets (10 icons + components/templates) to standardize patterns and speed future releases.
Market Research & Growth Strategy Analyst (Bachelor's Thesis Project) at Universidad de Navarra
November 1, 2024 - April 1, 2025Used HubSpot, Google Analytics, and SEMrush to pinpoint where users drop off across the journey, then translated findings into a prioritized action plan (targeting, segment-based messaging, and journey improvements) that lifted conversion to ~2.5–3%. Built a 20–35 ICP/persona approach and outreach strategy with recurring reporting (dashboards + weekly summaries) to track performance consistently with minimal manual work. Delivered a commercial plan and forecast, outlining realistic growth levers and expansion opportunities.
Volunteer Team Leader at Construction & Community Development (Lima, Peru)
June 1, 2019 - December 1, 2019Led an 8-person team within a 6-team initiative, setting daily priorities, conducting quick check-ins, and maintaining tight communication across groups to deliver work on schedule. Drove outreach and fundraising, securing $2,500+ above target, enabling an extra home for under-resourced families. Managed suppliers and materials, negotiated constraints, and solved delivery issues to prevent downtime.
Private Tutor & Peer Academic Coach at Self-employed
January 1, 2022 - PresentBuilt and managed a small client base (12 students, 24 sessions), handling scheduling, follow-ups, and retention with a 70% rebooking rate. Assessed student needs, set clear improvement plans, and adjusted strategies to support ~85% pass rate across targeted exams through structured prep and accountability. Delivered 1:1 support for writing/research and improved clarity and structure with iterative feedback, reducing rewrite cycles.
Education
Bachelor at Universidad de Navarra
September 1, 2021 - May 1, 2025Bachelor's in Marketing at Universidad de Navarra
September 1, 2021 - May 1, 2025Qualifications
HubSpot Marketing Software Certification
January 11, 2030 - February 5, 2026HubSpot Inbound Marketing Certification
January 11, 2030 - February 5, 2026HubSpot Marketing Software Certification
January 11, 2030 - February 5, 2026HubSpot Inbound Marketing Certification
January 11, 2030 - February 5, 2026Industry Experience
Education, Software & Internet, Professional Services, Media & Entertainment, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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