Marketing leadership role for a luxury mattress store. Duties include content creation, blog posts and print and digital ads, managing all social media accounts (Facebook, Instagram, YouTube), and CRM with vendors/advertisers. Create social media ads and calendars; create blog post calendar and maintain; create and optimize all web copy. www.sleeparchitecturemattress.com

Marketing Specialist at SAVOUR Hospitality

April 1, 2023 - October 1, 2023

General marketing duties for four Cleveland area fine dining restaurants. Tasks include strategy and execution of targeted email campaigns; SEO strategy and implementation for two websites; website copy, linking strategy and PPC ad creation for LockKeepers.com; and website copy and evergreen content strategy for savourhospitality.com. Focus heavily on CRM, local media and influencer outreach and relationship management, and in marketing strategies that result in private event bookings at all four SAVOUR restaurants.

Private Copywriting Consultant at Search Copywriting Private Consultant

June 1, 2013 - June 1, 2021

Comprehensive, white-hat search and social copywriting services for finance, healthcare, pet care clients and others. Create and manage content, SEO and/or social media strategies and deliverables using industry best practices. Proven skill in increasing unique visits, conversion and ROI through original content strategy and development. Demonstrated ability to increase PageRank, SERPs placement, copy quality, engagements and other metrics as assigned. Strong suits as a self-employed private consultant include blog post writing, SEO article writing, email copy, website copy, HTML updates, meta data writing, keyword research, product description writing, topic research and relationship management. Varying projects for each client.