I am a dynamic Operations and HR professional with proven experience leading cross-functional teams, improving processes, and delivering exceptional customer service. I thrive on turning strategic goals into operational reality and building strong relationships with clients and stakeholders. With an MBA in HRM and a track record of guiding end-to-end operations, recruitment, training, and compliance, I am passionate about creating efficient, compliant, and people-centric workplaces. I enjoy mentoring teams, tracking KPIs, and continually looking for ways to elevate organizational performance while maintaining service quality.

Veena Rafi

I am a dynamic Operations and HR professional with proven experience leading cross-functional teams, improving processes, and delivering exceptional customer service. I thrive on turning strategic goals into operational reality and building strong relationships with clients and stakeholders. With an MBA in HRM and a track record of guiding end-to-end operations, recruitment, training, and compliance, I am passionate about creating efficient, compliant, and people-centric workplaces. I enjoy mentoring teams, tracking KPIs, and continually looking for ways to elevate organizational performance while maintaining service quality.

Available to hire

I am a dynamic Operations and HR professional with proven experience leading cross-functional teams, improving processes, and delivering exceptional customer service. I thrive on turning strategic goals into operational reality and building strong relationships with clients and stakeholders.

With an MBA in HRM and a track record of guiding end-to-end operations, recruitment, training, and compliance, I am passionate about creating efficient, compliant, and people-centric workplaces. I enjoy mentoring teams, tracking KPIs, and continually looking for ways to elevate organizational performance while maintaining service quality.

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Work Experience

Head of Operations at Hurak Technologies
February 1, 2025 - October 1, 2025
Oversee company-wide operations to ensure efficiency and service excellence. Lead and mentor cross-functional teams to meet organizational goals. Drive process improvements and productivity initiatives. Align operational strategy with business objectives in collaboration with leadership. Track KPIs, uphold compliance, and maintain service quality. Manage key client relationships and resolve escalated issues. Supervise staff training, development, and performance management.
Operations Team Executive / Supervisor Operations at Hurak Technologies
July 1, 2022 - February 1, 2025
Operational Leadership & Problem Solving; Productivity Enhancement & Collaboration; Exceptional Customer Service Management & Customer Retention. Coordinated end-to-end travel arrangements for instructors, including booking train tickets and accommodations, while ensuring cost efficiency and adherence to company budget.
Human Resource Executive at RnR Gadgets
February 1, 2021 - February 1, 2022
Managed full-cycle recruitment: job postings, candidate screening, interview scheduling, and reference checks. Maintained and updated Applicant Tracking System (ATS) and CRM tools. Prepared HR communications and correspondence with candidates and employees. Supported employee relations, performance management, and skill development initiatives.
Human Resource Executive at The Cheesecake House
November 1, 2019 - January 1, 2021
Conducted recruitment, selection, and onboarding processes. Managed candidate communications and follow-ups. Maintained employee records and HR documentation.
Human Resource Executive at Top Media Partners Pvt. Ltd.
February 1, 2019 - November 1, 2019
Oversaw job postings, candidate screening, evaluation, and onboarding. Managed ATS and HR records efficiently. Coordinated HR-related communications with candidates and internal teams.
Content Writer at The Cheesecake House
October 1, 2009 - October 1, 2015
Created HR-adjacent content such as training manuals and employee communications.
Customer Service Representative / Account Manager (Credit & Collection Department) at Mobilink Telecom Orascom
September 1, 2003 - June 1, 2009
Customer Support & Retention; Problem-Solving & Compliance; Effective Communication & Training; Payment Assistance & Account Management.

Education

MBA in Human Resource Management (HRM) at NCBA&E, Lahore
October 1, 2012 - August 1, 2018
Bachelor of Arts (English Literature & Psychology) at Punjab University
September 1, 1997 - July 1, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Travel & Hospitality, Financial Services, Education