Available to hire
I am a proven marketing and relationship-building professional with a track record in campaign creation, analytics, and multi-channel execution. I am dedicated to finding new revenue streams and increasing profit margins through purchasing, reorganization, promotions, and merchandising displays.
I excel in overseeing an evolving e-commerce presence and expanding digital marketing efforts, while mentoring sales teams and fostering strong relationships with investors, participants, and staff.
Experience Level
Language
English
Fluent
Work Experience
Marketing Director at Cool Springs Wine & Spirits
April 1, 2019 - PresentManage retail superstore marketing efforts including promotions, in-store tastings, engagement events, social media, educational seminars, print and radio advertising, and client cultivation tools. Buyer responsible for non-alcohol inventory items across multiple channels. Create campaign graphics and tools using Adobe Creative Cloud software. Negotiate advertising rates and in-kind trade opportunities for decreased cost and increased brand awareness. Serve as store HR representative for hiring and benefits administration. Selected Accomplishments include restructuring store priorities during Covid-19, recreating store accessories inventory and efforts to increase profit margin and sales offerings, and implementing a rebranding campaign across signage, collateral, and uniforms.
Director of Events & Communications at Big Brothers Big Sisters of Middle Tennessee
January 1, 2012 - April 1, 2019Managed corporate marketing functions and led major fund-raising events; integral team member of a $3.1M budget and 5-member development team. Led corporate communications efforts for a regional mentoring organization that served 1,165 children in 2018. Selected Accomplishments include establishing relationships with individual donors, event committees, and board members; managing volunteers; and overseeing flagship events such as Breakfast (1,300 attendees), Franklin Wine Festival (2,000 attendees), Bowl-a-thon (800+ participants), and an urban rappelling event (70 participants).
Manager of Marketing Development at Big Brothers Big Sisters of Middle Tennessee
January 1, 2005 - January 1, 2012Managed corporate marketing functions and led major fund-raising campaigns, supporting engagement and donor cultivation initiatives.
Event Coordinator at Big Brothers Big Sisters of Middle Tennessee
October 1, 2002 - January 1, 2005Coordinated events and campaigns, overseeing volunteer engagement and logistics to maximize campaign impact.
Education
Bachelor of Science in Marketing at Lipscomb University
January 11, 2030 - February 5, 2026Qualifications
Industry Experience
Retail, Non-Profit Organization, Professional Services, Media & Entertainment, Education
Experience Level
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