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Hi there! I’m Alex D Lyall, a creative strategist and content producer who thrives at the intersection of brand storytelling, social media, and production. I help brands grow reach and engagement with thoughtful campaigns, data-informed decisions, and hands-on execution across video, photography, and design. With a background spanning hospitality, healthcare-inspired studies, and multi-location marketing, I blend operations, client experience, and creative leadership to deliver compelling content and measurable results. I’m collaborative, deadline-driven, and always eager to take on new challenges in fast-paced environments.…Hi there! I’m Alex D Lyall, a creative strategist and content producer who thrives at the intersection of brand storytelling, social media, and production. I help brands grow reach and engagement with thoughtful campaigns, data-informed decisions, and hands-on execution across video, photography, and design. With a background spanning hospitality, healthcare-inspired studies, and multi-location marketing, I blend operations, client experience, and creative leadership to deliver compelling content and measurable results. I’m collaborative, deadline-driven, and always eager to take on new challenges in fast-paced environments.

Alex D Lyall

Creative Director, Content Producer, Video Editor, +2

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Hi there! I’m Alex D Lyall, a creative strategist and content producer who thrives at the intersection of brand storytelling, social media, and production. I help brands grow reach and engagement with thoughtful campaigns, data-informed decisions, and hands-on execution across video, photography, and design. With a background spanning hospitality, healthcare-inspired studies, and multi-location marketing, I blend operations, client experience, and creative leadership to deliver compelling content and measurable results. I’m collaborative, deadline-driven, and always eager to take on new challenges in fast-paced environments.…Hi there! I’m Alex D Lyall, a creative strategist and content producer who thrives at the intersection of brand storytelling, social media, and production. I help brands grow reach and engagement with thoughtful campaigns, data-informed decisions, and hands-on execution across video, photography, and design. With a background spanning hospitality, healthcare-inspired studies, and multi-location marketing, I blend operations, client experience, and creative leadership to deliver compelling content and measurable results. I’m collaborative, deadline-driven, and always eager to take on new challenges in fast-paced environments.

Available to hire

Hi there! I’m Alex D Lyall, a creative strategist and content producer who thrives at the intersection of brand storytelling, social media, and production. I help brands grow reach and engagement with thoughtful campaigns, data-informed decisions, and hands-on execution across video, photography, and design.

With a background spanning hospitality, healthcare-inspired studies, and multi-location marketing, I blend operations, client experience, and creative leadership to deliver compelling content and measurable results. I’m collaborative, deadline-driven, and always eager to take on new challenges in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Front Desk & Client Experience at Lagree Kelowna

January 1, 2025 - Present

Oversees front desk operations, guest experience, class scheduling, and guest relations in a fast-paced fitness studio; coordinates with instructors and staff to ensure smooth daily operations.

Server & Lead Host at Central Kitchen & Bar

January 1, 2021 - December 31, 2022

Delivered high-quality guest service in a busy bar/restaurant setting; led host team, managed seating, and supported shift operations.

Volunteer Coordinator & Donation Manager at HelpAWS

January 1, 2019 - December 31, 2021

Coordinated volunteer engagement, managed donation processes, and supported fundraising campaigns.

Sales at Good Neighbour

January 1, 2014 - December 31, 2019

Sold products, built customer relationships, and contributed to sales targets.

Founder & Creative Director — Social Media & Content Strategy at MAYAHUEL FILMS

August 1, 2016 - Present

Led social media strategy, content planning, and scheduling for multiple brands across Instagram, TikTok, Facebook, Pinterest, and YouTube; managed production workflows and client collaborations.

Digital Content Specialist at BIOS WELLNESS CLINICS

November 1, 2024 - June 30, 2025

Supported social media strategy for multi-location clinics during rapid growth; created educational, trend-driven content in regulated environments; coordinated approvals.

Brand & Social Media Manager at WESTSIDE WINE TRAIL

October 1, 2021 - January 31, 2024

Led digital platforms, content, board and member communications, and events for a 14-business tourism collective; oversaw Instagram, Facebook, website content, and digital campaigns.

Communications Co-ordinator at KELM COMMUNICATIONS

July 1, 2021 - July 31, 2024

Managed production operations and digital marketing calendars for multiple client contracts; coordinated teams, talent, vendors, and shoots; ensured on-time delivery.

Social Media & Marketing Manager at BOHEME COLLECTIVE

April 1, 2022 - December 31, 2023

Led social media strategy, content planning, and scheduling across Instagram and Facebook; produced trend-driven short-form video, photography, graphics, and captions.