I'm a Brand Lead with a deep passion for building brands that matter. I bring 10+ years of experience leading brand expansion, communications, community building and growth across international markets. I thrive in fast-moving, purpose-driven environments. Having lived and worked in England, California and Australia, I bring a global perspective and a strong sensitivity to culture, community and context. I'm naturally drawn to brands that lead with purpose, wellbeing and longevity, focusing on storytelling and meaningful connections while balancing strategy with hands-on execution.…

Marina León García

I'm a Brand Lead with a deep passion for building brands that matter. I bring 10+ years of experience leading brand expansion, communications, community building and growth across international markets. I thrive in fast-moving, purpose-driven environments. Having lived and worked in England, California and Australia, I bring a global perspective and a strong sensitivity to culture, community and context. I'm naturally drawn to brands that lead with purpose, wellbeing and longevity, focusing on storytelling and meaningful connections while balancing strategy with hands-on execution.…

Available to hire

I’m a Brand Lead with a deep passion for building brands that matter. I bring 10+ years of experience leading brand expansion, communications, community building and growth across international markets. I thrive in fast-moving, purpose-driven environments.

Having lived and worked in England, California and Australia, I bring a global perspective and a strong sensitivity to culture, community and context. I’m naturally drawn to brands that lead with purpose, wellbeing and longevity, focusing on storytelling and meaningful connections while balancing strategy with hands-on execution.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

B2B Sales & Events Manager at Sesame HR
January 1, 2019 - January 1, 2022
Led B2B sales, events strategy and partnerships across 28+ venues; managed client acquisition, negotiations and end-to-end event execution; built supplier relationships, multi-market campaigns, and contributed to brand visibility.
Brand Expansion & Marketing Manager at Sesame HR
January 1, 2022 - January 1, 2024
Created and executed brand expansion initiatives, owning growth across Spain and LATAM; led content, digital marketing, partnerships and go-to-market plans to increase reach and awareness.
Head of Marketing & Global Partnerships at Sesame HR
January 1, 2023 - January 1, 2025
Led international marketing across Africa and Spain; secured partnerships with Inditex Group, Correos and donors; defined strategy to increase visibility and influence.
Luxury Travel Expert at Sesame HR
January 1, 2023 - January 1, 2025
Represented the brand as a local expert for hotels and spa partners in Spain; developed luxury travel partnerships and content; supported growth through targeted collaborations and experiences.
Founder & Creative Director
January 1, 2024 - Present
Created the brand from scratch; defined vision, positioning, visual identity and tone of voice; led brand, content, community and influencer initiatives; built high-impact UGC content strategies and wellness events.

Education

Add your educational history here.

Qualifications

Certified Wellness & Health Coach
January 11, 2030 - February 6, 2026

Industry Experience

Media & Entertainment, Software & Internet, Travel & Hospitality, Professional Services, Retail