I am a seasoned UX designer with 8+ years of experience, designing digital products that tackle geographical, social, and technical barriers.
With a background in Psychology, I bring a deep understanding of human behaviour to my work. Driven by a curiosity for the complex, nuanced, and messy nature of motivation and engagement, I design intuitive solutions that transform complex and abstract ideas into meaningful and valuable user experiences.
In recent years, I have become increasingly interested in the evolution of digital sustainability, and I’ve been closely following the development of the Sustainable Web Manifesto and Web Sustainability Guidelines (WSG) 1.0. These movements really align with my values that digital products can do good – whether that be for the planet, by reducing energy consumption, or for users – by encouraging healthier, informed and equitable access to information.
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