Hi, I’m Elina Milcheva, a performance-focused digital marketer based in Ruse, Bulgaria. I help e-commerce brands and service businesses grow through paid media (Google Ads, Meta Ads), SEO, and conversion-focused funnel strategies. I manage campaigns end-to-end, from audience research and creative testing to reporting and optimization, with a strong track record of improving ROAS and lowering CAC. With a BA in International Event Management & Digital Marketing from Breda University of Applied Sciences, I blend branding, events, and digital marketing to deliver integrated campaigns. I speak English, German, and Dutch, and I enjoy building brand presence, creating engaging content, and collaborating with clients and stakeholders to achieve measurable growth.

Elina Milcheva

Hi, I’m Elina Milcheva, a performance-focused digital marketer based in Ruse, Bulgaria. I help e-commerce brands and service businesses grow through paid media (Google Ads, Meta Ads), SEO, and conversion-focused funnel strategies. I manage campaigns end-to-end, from audience research and creative testing to reporting and optimization, with a strong track record of improving ROAS and lowering CAC. With a BA in International Event Management & Digital Marketing from Breda University of Applied Sciences, I blend branding, events, and digital marketing to deliver integrated campaigns. I speak English, German, and Dutch, and I enjoy building brand presence, creating engaging content, and collaborating with clients and stakeholders to achieve measurable growth.

Available to hire

Hi, I’m Elina Milcheva, a performance-focused digital marketer based in Ruse, Bulgaria. I help e-commerce brands and service businesses grow through paid media (Google Ads, Meta Ads), SEO, and conversion-focused funnel strategies. I manage campaigns end-to-end, from audience research and creative testing to reporting and optimization, with a strong track record of improving ROAS and lowering CAC.

With a BA in International Event Management & Digital Marketing from Breda University of Applied Sciences, I blend branding, events, and digital marketing to deliver integrated campaigns. I speak English, German, and Dutch, and I enjoy building brand presence, creating engaging content, and collaborating with clients and stakeholders to achieve measurable growth.

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Language

English
Fluent
German
Advanced
Dutch
Advanced

Work Experience

Freelance Digital Marketing Specialist at Self-employed
September 1, 2023 - Present
Plan, launch and optimize paid acquisition campaigns for e-commerce brands and service businesses; manage end-to-end digital marketing strategies, focusing on ROAS, CAC, and conversions.
Human Resources Specialist at Sutherland
September 1, 2021 - Present
Supported recruitment and onboarding; managed candidate communication and internal coordination; strengthened organizational and stakeholder management skills.
Marketing / Campaign Planner at Nikeli Event Management
September 1, 2020 - February 1, 2021
Assisted in brand positioning and campaign planning; created marketing materials and social media content; supported event promotion and audience engagement strategies.
Marketing & Event Coordinator at Antida Productions
September 1, 2018 - February 1, 2019
Coordinated event logistics and marketing communication; supported sponsorship and partnership outreach; executed on-site brand activations.
Content & Brand Assistant at Munro Tailoring Amsterdam
February 1, 2019 - June 1, 2019
Assisted with creative production and brand presentation; supported content creation and customer experience initiatives.

Education

Bachelor of Arts – International Event Management & Digital Marketing at Breda University of Applied Sciences, The Netherlands
January 1, 2016 - January 1, 2021
Certificate Course – Marketing, Customer Behavior, Trend Forecasting & Buying at Amsterdam Fashion Business Academy
January 1, 2018 - January 1, 2018
High School – Foreign Languages Focus at Friedrich Schiller School
January 1, 2004 - January 1, 2016

Qualifications

Meta Performance Marketing Specialist Google Ads Certification
January 11, 2030 - February 6, 2026
Google Ads Certification
January 1, 2021 - February 6, 2026
Google Digital Marketing & SEO (Certificate course)
January 1, 2021 - February 6, 2026

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Travel & Hospitality