I am a strategic Sales Development and Marketing Integration professional with extensive experience in product education, field sales training, and cross-functional activation within the beauty and fashion industries. I currently lead national activation strategies at Avon Canada, including product launch education, biweekly video/podcast content, and fashion show styling for large-scale conventions. I have a proven track record in learning program development, project planning, change management, and bilingual communication. I bring a strong foundation in fashion design and technical apparel development, with years of experience supporting garment design, pattern making, fit, construction, textile manipulation, and fashion show production through collaborations with leading institutions and luxury fashion partners. I excel at translating complex technical and creative concepts into engaging, accessible training and storytelling that drives adoption, confidence, and sales performance…

Raya Salloum

I am a strategic Sales Development and Marketing Integration professional with extensive experience in product education, field sales training, and cross-functional activation within the beauty and fashion industries. I currently lead national activation strategies at Avon Canada, including product launch education, biweekly video/podcast content, and fashion show styling for large-scale conventions. I have a proven track record in learning program development, project planning, change management, and bilingual communication. I bring a strong foundation in fashion design and technical apparel development, with years of experience supporting garment design, pattern making, fit, construction, textile manipulation, and fashion show production through collaborations with leading institutions and luxury fashion partners. I excel at translating complex technical and creative concepts into engaging, accessible training and storytelling that drives adoption, confidence, and sales performance…

Available to hire

I am a strategic Sales Development and Marketing Integration professional with extensive experience in product education, field sales training, and cross-functional activation within the beauty and fashion industries. I currently lead national activation strategies at Avon Canada, including product launch education, biweekly video/podcast content, and fashion show styling for large-scale conventions. I have a proven track record in learning program development, project planning, change management, and bilingual communication.

I bring a strong foundation in fashion design and technical apparel development, with years of experience supporting garment design, pattern making, fit, construction, textile manipulation, and fashion show production through collaborations with leading institutions and luxury fashion partners. I excel at translating complex technical and creative concepts into engaging, accessible training and storytelling that drives adoption, confidence, and sales performance

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Skills

Experience Level

Language

English
Fluent
French
Fluent
Arabic
Intermediate

Work Experience

Sales Development and Marketing Integration Manager at Avon Canada
November 1, 2013 - Present
Manage cross-functional collaboration on activation plans for essential products, programs and partnerships; project planning, execution, prioritization and change management; develop and implement education and learning strategies; coordinate field activities to ensure projects are executed according to plan; create educational one-pagers for all new product launches; provide French translation and interpretation services; create resources for Avon Ambassadors (Styling Guide, Resources Guide); create biweekly video/podcast focusing on product launches and activation; oversee Fashion Show styling at yearly Avon Convention.
Product Education Manager at Avon Canada
April 1, 2023 - November 1, 2023
Created product education decks and trained Avon employees; managed Avon Academy (online learning platform for representatives); managed Graphic Designer and Retail Trainer; wrote weekly short articles promoting Avon Academy and new product launches.
Field Sales Trainer at Avon Canada
September 1, 2021 - April 1, 2023
Provided coaching, training and individualized development and support to Independent Sales Representatives; trained on Product Education and Sales Skills; planned and executed quarterly sales meetings; delivered training webinars including analysis, Q&A, surveys and handouts.
Fashion Design Lab Supervisor at Lebanese American University (in collaboration with Elie Saab and London College of Fashion)
January 1, 2014 - January 1, 2021
Conducted fabric manipulation workshops; supported students with projects and final collections including design, patterns, construction, fit and Tech Pack preparation; maintained and demonstrated use of various sewing machines; digital printed fabric; ordered materials and supplies; event coordination including end-of-year Fashion Shows; managed all department visitors (national and international); budget preparation for Fashion Department.
Design Room Coordinator at Sterling Group Intimates
January 1, 2008 - January 1, 2009
Coordinated with cross-functional teams; technical drawings; made spec sheets and catalogs; attended and contributed to fittings; prepared for sample making and followed up with production; approved lab dips.
Internship at Helmer
January 1, 2007 - January 1, 2008
Draping, Pattern making, sewing.
Shadow Teacher and ABA Therapist at Lester B Pearson School Board
January 1, 2004 - January 1, 2006
Shadowed children with autism in the regular classroom; provided children with autism with ABA therapy.
Assistant Manager at Parasuco Jeans
January 1, 2003 - January 1, 2004
Store opening and closing; trained and coached employees; merchandising; placing orders; created employee schedules; customer service.
Cosmetician/ Assistant Manager at Pharma prix
January 1, 2000 - January 1, 2003
Assisted customers with skincare and makeup; trained new employees; sales and inventory.

Education

Diploma of Professional Studies at École des métiers des Faubourgs de Montréal
January 11, 2030 - January 1, 2007
Bachelor of Arts, Major Child Studies, Minor Psychology at Concordia University
January 11, 2030 - January 1, 2003
Diploma of Collegial Studies, Creative Arts at Marianopolis College
January 11, 2030 - January 1, 1999
High School Diploma at Charlemagne College
January 11, 2030 - January 1, 1997

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Education, Professional Services

Skills

Experience Level

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