Hi, I’m Yahia Siddique, a results-driven Growth & Performance Marketing professional with hands-on experience across Malaysia and Germany. I specialize in paid media, funnel optimization, lifecycle marketing, and customer experience operations, delivering measurable improvements in conversions, CAC efficiency, and customer retention for diverse B2C and B2B contexts. My work spans dental clinics, mobile/gadget retailers, and fintech operations, with a strong emphasis on data-driven decision making and cross-channel activation. After relocating to Bangladesh for a career break, I’m upskilling in performance marketing—focusing on paid media strategies, funnel optimization, lifecycle/email tactics, and end-to-end customer journeys. I’m excited to bring collaborative, impact-focused growth mindset to a dynamic team and contribute to scalable, measurable outcomes.

Yahia Siddique

Hi, I’m Yahia Siddique, a results-driven Growth & Performance Marketing professional with hands-on experience across Malaysia and Germany. I specialize in paid media, funnel optimization, lifecycle marketing, and customer experience operations, delivering measurable improvements in conversions, CAC efficiency, and customer retention for diverse B2C and B2B contexts. My work spans dental clinics, mobile/gadget retailers, and fintech operations, with a strong emphasis on data-driven decision making and cross-channel activation. After relocating to Bangladesh for a career break, I’m upskilling in performance marketing—focusing on paid media strategies, funnel optimization, lifecycle/email tactics, and end-to-end customer journeys. I’m excited to bring collaborative, impact-focused growth mindset to a dynamic team and contribute to scalable, measurable outcomes.

Available to hire

Hi, I’m Yahia Siddique, a results-driven Growth & Performance Marketing professional with hands-on experience across Malaysia and Germany. I specialize in paid media, funnel optimization, lifecycle marketing, and customer experience operations, delivering measurable improvements in conversions, CAC efficiency, and customer retention for diverse B2C and B2B contexts. My work spans dental clinics, mobile/gadget retailers, and fintech operations, with a strong emphasis on data-driven decision making and cross-channel activation.

After relocating to Bangladesh for a career break, I’m upskilling in performance marketing—focusing on paid media strategies, funnel optimization, lifecycle/email tactics, and end-to-end customer journeys. I’m excited to bring collaborative, impact-focused growth mindset to a dynamic team and contribute to scalable, measurable outcomes.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent
German
Beginner
Malay
Beginner
Arabic
Beginner

Work Experience

Career Break & Professional Development
November 1, 2025 - Present
Relocated to Bangladesh and dedicated time to upskilling in performance and growth marketing. Focused on paid media channels, funnel strategy optimization, lifecycle/email marketing, and data-driven tactics.
Growth Werkstudent at Technikraum UG
October 1, 2024 - September 30, 2025
Orchestrated full-funnel growth for dental clinic clients using Meta Ads and targeted email campaigns to increase appointment conversions by 25% and patient retention by 17%. Scaled digital revenue for mobile and gadget retailers by optimizing the end-to-end customer journey, leveraging paid media and lifecycle marketing to drive a 40% increase in online sales. Executed A/B testing and landing page optimizations to reduce CAC and improve lead quality through data-driven performance analysis.
Customer Experience & Operations Executive at Exness
January 1, 2023 - August 31, 2024
Managed customer experience and operational processes, ensuring efficient support and high satisfaction levels. Resolved complex technical and financial inquiries for a global user base, streamlining support ticket resolution times and improving First Response Time (FRT).
E-commerce Operations Associate (Contract) at Good Living Solutions
July 1, 2022 - September 30, 2022
Assisted in e-commerce operations, including inventory management, order fulfillment, and customer support. Conducted customer data analysis for retail insights, informing targeted promotions and retention tactics in a competitive Malaysian market.

Education

Bachelor of Information Technology at IIUM, Malaysia
January 11, 2030 - January 1, 2022
Master’s of Business Informatics at Marburg University, Germany
January 11, 2030 - February 6, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Financial Services, Professional Services, Media & Entertainment

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate