Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a results-driven, creative, and commercially minded SEO and content professional with a proven track record of driving traffic, search visibility, and lead generation. I work across international markets (UK, US, Australia) and across diverse sectors including health and social care, medical recruitment, non-profit, manufacturing, B2B, and SaaS. I own projects from concept to completion by blending data insights, UX best practices, on-page and technical SEO, and AI-optimised, human-centred content with persuasive storytelling. I’m comfortable working remotely in the UK, collaborating with stakeholders, and delivering measurable business outcomes.…I am a results-driven, creative, and commercially minded SEO and content professional with a proven track record of driving traffic, search visibility, and lead generation. I work across international markets (UK, US, Australia) and across diverse sectors including health and social care, medical recruitment, non-profit, manufacturing, B2B, and SaaS. I own projects from concept to completion by blending data insights, UX best practices, on-page and technical SEO, and AI-optimised, human-centred content with persuasive storytelling. I’m comfortable working remotely in the UK, collaborating with stakeholders, and delivering measurable business outcomes.

Juanita Woodward

Content Creator, Content Strategist, Copywriter, +1





I am a results-driven, creative, and commercially minded SEO and content professional with a proven track record of driving traffic, search visibility, and lead generation. I work across international markets (UK, US, Australia) and across diverse sectors including health and social care, medical recruitment, non-profit, manufacturing, B2B, and SaaS. I own projects from concept to completion by blending data insights, UX best practices, on-page and technical SEO, and AI-optimised, human-centred content with persuasive storytelling. I’m comfortable working remotely in the UK, collaborating with stakeholders, and delivering measurable business outcomes.…I am a results-driven, creative, and commercially minded SEO and content professional with a proven track record of driving traffic, search visibility, and lead generation. I work across international markets (UK, US, Australia) and across diverse sectors including health and social care, medical recruitment, non-profit, manufacturing, B2B, and SaaS. I own projects from concept to completion by blending data insights, UX best practices, on-page and technical SEO, and AI-optimised, human-centred content with persuasive storytelling. I’m comfortable working remotely in the UK, collaborating with stakeholders, and delivering measurable business outcomes.

Available to hire

I am a results-driven, creative, and commercially minded SEO and content professional with a proven track record of driving traffic, search visibility, and lead generation. I work across international markets (UK, US, Australia) and across diverse sectors including health and social care, medical recruitment, non-profit, manufacturing, B2B, and SaaS.

I own projects from concept to completion by blending data insights, UX best practices, on-page and technical SEO, and AI-optimised, human-centred content with persuasive storytelling. I’m comfortable working remotely in the UK, collaborating with stakeholders, and delivering measurable business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior SEO & Content Specialist at Person Centred Software

January 1, 2022 - Present

Grew revenue from £7m to £30m through global SEO and strategic content. Increased website traffic by 340%, achieving first-page rankings for core keywords. Implemented international SEO strategies to optimise websites for global markets (UK, US, AUS, EU), including creating AI-optimised, human-centred content that improved visibility, engaged audiences, and delivered higher quality leads across regions, increasing qualified leads by 65%. Produced well-researched, user-focused content for online and print, including award submissions, case studies, press releases, webinars, guides, video scripts, tenders, and SEO reports. Managed five websites, ensuring adherence to SEO best practices from both content and technical perspectives.

Marketing Executive at Holt Doctors

January 1, 2021 - January 1, 2022

Increased website traffic by 50% through SEO-driven content (blogs, guides, campaigns, competitions) and targeted email strategy, boosting visibility and lead generation. Collaborated with social media influencers to expand brand reach and credibility within the medical sector. Updated and maintained the website; conducted in-depth website and competitor analysis to identify SEO and content opportunities. Designed posters and infographics and produced case studies for NHS Trusts to support recruitment campaigns. Proofread and edited all content prior to publication, ensuring accuracy and brand consistency. Rebranded and relaunched the 'Refer a Friend' and 'CPD Scheme,' leading to stronger candidate engagement.

Marketing Executive at Penny Appeal

January 1, 2018 - January 1, 2018

Developed and delivered multi-channel content campaigns that increased donor conversions and brand visibility; crafted on-brand copy across web, social, email, print, and donor communications. Collaborated with the CMO to develop a unified content strategy aligned with organisational goals, campaign themes, and donor engagement objectives.

Digital Marketing Manager at Human Relief Foundation

January 1, 2018 - January 1, 2020

Edited and produced video content from crisis zones (Syria, Gaza, Yemen), transforming raw field footage into compelling stories that boosted donor engagement and were featured across international humanitarian campaigns. Created compelling website content including emergency appeals, project updates, and case studies to inspire action and increase conversions. Managed end-to-end digital marketing campaigns across multiple platforms, aligning with humanitarian project timelines and fundraising goals. Led content strategy for humanitarian awareness campaigns, ensuring consistent tone of voice and storytelling across email, social media, and web. Analysed website performance using Google Analytics and SEO tools to optimise content performance and user experience.

Marketing Manager at Stainless Band

January 1, 2017 - January 1, 2018

Managed and optimised company website, ensuring SEO best practices were adhered to and content was aligned with business goals. Developed and executed integrated digital marketing campaigns (email, social media, content marketing) to drive traffic and generate leads.

Digital Project Manager at Headland

January 1, 2012 - January 1, 2016

Successfully managed digital builds for high-profile clients, including Universal Studios, Alton Towers, and Santander BillPay, delivering projects on-time, within budget, and exceeding client expectations. Wrote and secured tenders for new business and created and published engaging content for the Headland website, improving SEO, increasing traffic and audience engagement.

Legal Secretary at Abacus Solicitors

January 1, 2011 - January 1, 2012

Prepared and filed legal documents with accuracy and compliance to deadlines. Managed solicitors’ calendars, scheduling client meetings and court dates to ensure smooth coordination.