I'm a Creative Lead and Marketing Specialist blending business sense, design expertise, and modern digital strategy. I bring a unique mix of administrative experience, social media execution, graphic design, and creative direction gathered across agency-style work, freelance client management, and contract roles in hospitality, travel, and luxury brands. I excel at turning ideas into full creative executions—from concept and branding to content creation, analytics, and optimization. I thrive in hybrid environments, on-site content shoots, and production-heavy workflows where creativity and structure work together to support clients and deliver measurable results.

ABASS HAMMED P

I'm a Creative Lead and Marketing Specialist blending business sense, design expertise, and modern digital strategy. I bring a unique mix of administrative experience, social media execution, graphic design, and creative direction gathered across agency-style work, freelance client management, and contract roles in hospitality, travel, and luxury brands. I excel at turning ideas into full creative executions—from concept and branding to content creation, analytics, and optimization. I thrive in hybrid environments, on-site content shoots, and production-heavy workflows where creativity and structure work together to support clients and deliver measurable results.

Available to hire

I’m a Creative Lead and Marketing Specialist blending business sense, design expertise, and modern digital strategy. I bring a unique mix of administrative experience, social media execution, graphic design, and creative direction gathered across agency-style work, freelance client management, and contract roles in hospitality, travel, and luxury brands. I excel at turning ideas into full creative executions—from concept and branding to content creation, analytics, and optimization.

I thrive in hybrid environments, on-site content shoots, and production-heavy workflows where creativity and structure work together to support clients and deliver measurable results.

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Language

English
Fluent

Work Experience

Creative Lead at A H Agency
July 1, 2023 - Present
Lead branding, design, strategy, and visual content for clients across fashion, luxury, tourism, and retail. Manage a multi-client roster, mirroring agency-like creative-lead workflows. Produce brand kits, social assets, ads, identity systems, and digital promotional materials. Build analytics dashboards and optimize content using performance data. Run Meta Ads (traffic, engagement, awareness), including creative development and reporting.
Marketing & Creative Contractor at MUN GUEST ACCOMMODATIONS
May 1, 2025 - August 1, 2025
Supported marketing and admin operations for summer programs and group bookings. Led social media redesign with brand-consistent graphics and content themes. Built dashboards, performance tracking sheets, and content calendars. Designed promotional materials for sports teams, conferences, and tourism audiences.
Creative Director / Brand Influencer at Various Brands (BZL, MATRIX, TUC)
January 1, 2022 - Present
Directed brand activations and visual campaigns targeting Gen Z audiences. Created content strategies aligning cultural trends with brand objectives. Acted as the creative bridge between brands and audience segments.
Freelance Graphic Designer & Social Media Coordinator at Independent
January 1, 2021 - Present
Designed flyers, posters, brand assets, and fast-turnaround social content. Built and executed social calendars across IG, Snapchat, TikTok. Provided branding and digital strategy support for 40+ businesses and creatives.

Education

Bachelor of Business Administration at College of the North Atlantic
January 11, 2030 - February 7, 2026
Diploma at College of the North Atlantic
January 11, 2030 - February 7, 2026
Comprehensive Arts & Science (CAS) at College of the North Atlantic
January 11, 2030 - February 7, 2026

Qualifications

ACCA Foundations
January 11, 2030 - February 7, 2026
High School Certificate (Commercial)
January 11, 2030 - February 7, 2026
Buhi Creators Program Certification
January 11, 2030 - February 7, 2026
Digital Analyst Certification
January 11, 2030 - February 7, 2026
Meta Ads Basics
January 11, 2030 - February 7, 2026
Google Analytics Basics
January 11, 2030 - February 7, 2026

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services, Retail, Other