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I am a Data Analytics & Digital Marketing Specialist with 10+ years of experience supporting business growth through data-driven strategies, performance reporting, and consumer-insight analysis. I’m currently pursuing a Master’s in Data Analytics to strengthen my skills in SQL, Python, statistics, data visualization, and machine learning. I thrive on transforming complex data into actionable insights and guiding strategic decisions across retail, service, and construction industries. My passion lies in optimizing digital campaigns, measuring KPI performance, and communicating findings in a clear, business-friendly way. I enjoy collaborating with cross-functional teams to turn data into growth opportunities and tangible results.…I am a Data Analytics & Digital Marketing Specialist with 10+ years of experience supporting business growth through data-driven strategies, performance reporting, and consumer-insight analysis. I’m currently pursuing a Master’s in Data Analytics to strengthen my skills in SQL, Python, statistics, data visualization, and machine learning. I thrive on transforming complex data into actionable insights and guiding strategic decisions across retail, service, and construction industries. My passion lies in optimizing digital campaigns, measuring KPI performance, and communicating findings in a clear, business-friendly way. I enjoy collaborating with cross-functional teams to turn data into growth opportunities and tangible results.

Ana Maria Gonzalez Villa

Data Analyst, Data Scientist, Digital Marketer, +2

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I am a Data Analytics & Digital Marketing Specialist with 10+ years of experience supporting business growth through data-driven strategies, performance reporting, and consumer-insight analysis. I’m currently pursuing a Master’s in Data Analytics to strengthen my skills in SQL, Python, statistics, data visualization, and machine learning. I thrive on transforming complex data into actionable insights and guiding strategic decisions across retail, service, and construction industries. My passion lies in optimizing digital campaigns, measuring KPI performance, and communicating findings in a clear, business-friendly way. I enjoy collaborating with cross-functional teams to turn data into growth opportunities and tangible results.…I am a Data Analytics & Digital Marketing Specialist with 10+ years of experience supporting business growth through data-driven strategies, performance reporting, and consumer-insight analysis. I’m currently pursuing a Master’s in Data Analytics to strengthen my skills in SQL, Python, statistics, data visualization, and machine learning. I thrive on transforming complex data into actionable insights and guiding strategic decisions across retail, service, and construction industries. My passion lies in optimizing digital campaigns, measuring KPI performance, and communicating findings in a clear, business-friendly way. I enjoy collaborating with cross-functional teams to turn data into growth opportunities and tangible results.

Available to hire

I am a Data Analytics & Digital Marketing Specialist with 10+ years of experience supporting business growth through data-driven strategies, performance reporting, and consumer-insight analysis. I’m currently pursuing a Master’s in Data Analytics to strengthen my skills in SQL, Python, statistics, data visualization, and machine learning. I thrive on transforming complex data into actionable insights and guiding strategic decisions across retail, service, and construction industries.

My passion lies in optimizing digital campaigns, measuring KPI performance, and communicating findings in a clear, business-friendly way. I enjoy collaborating with cross-functional teams to turn data into growth opportunities and tangible results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Freelance Digital Marketing Specialist at Merab Drywall Canada

August 1, 2025 - Present

Conduct competitive analysis, keyword research, and social media performance tracking. Develop digital strategies focusing on lead generation and brand awareness. Provide analytics-based recommendations for improving advertising performance. Create LinkedIn content and maintain online presence based on industry trends.

Digital Marketing Analyst at Bookmyhelp Canada

May 1, 2025 - Present

Manage ongoing marketing analytics using Google Analytics, Meta Business Suite, and weekly reporting tools. Track lead generation, website metrics, and user behaviour to inform business decisions. Create automated reports and monitor performance trends to improve ROI. Produce content and run seasonal campaigns focusing on customer engagement and conversion.

Digital Marketing Intern (Co-op) at Bookmyhelp Canada

January 1, 2025 - April 1, 2025

Supported performance analysis for Meta Ads, Google Ads, and SEO activities using KPIs, CTR, CPC, ROAS, and weekly reporting dashboards. Analyzed trends to optimize ad performance and customer acquisition. Developed data-driven content strategies for social media and website growth. Assisted with A/B testing, campaign adjustments, and audience segmentation.

Advertising Coordinator at Olimpica - Retail Colombia

June 1, 2022 - February 1, 2024

Led digital and traditional marketing plans to grow brand visibility and support sales objectives. Managed and optimized social media content, improving engagement and ensuring consistent brand messaging. Supported multi-channel campaigns (radio, TV, billboards), contributing to significant brand awareness growth. Analyzed campaign performance through weekly reporting, identifying insights that improved marketing results.

Marketing Consultant at Olimpica - Retail Colombia

October 1, 2018 - April 1, 2022

Used shopper behaviour data to support strategies for key accounts, strengthening business development efforts. Developed data-driven retail strategies that increased client acquisition and improved purchase behaviour. Produced analytical reports and presentations that informed decision-making for retail and partner campaigns.

Marketing Coordinator at Mayordomia - Services Colombia

April 1, 2017 - October 1, 2018

Developed and managed digital content strategies, optimizing content performance through continuous analysis.

Marketing and Service Leader at Rappi – Delivery Services Startup Colombia

September 1, 2016 - April 1, 2017

Led customer retention campaigns, resulting in increased sales and loyalty for the newly launched delivery service.

Marketing professional at Clinica Portoazul - Healthcare Colombia

January 1, 2014 - September 1, 2016

Managed the "Affiliated Doctors Program," enhancing doctor satisfaction and clinic service offerings. Coordinated and executed medical events, analyzing performance metrics to guide strategic decisions.