Hi, I'm Adora Dixie Hernandez, a Kingston-based Digital Marketing and Social Media Specialist. I help brands grow their online presence by creating content, designing visuals, and running data-informed campaigns that boost engagement and reach the right audience. I have experience working with food and beverage brands, local businesses, and corporate teams, and I love turning insights into action. Using tools like Canva, Meta Business Suite, and Google Analytics, I plan and execute social campaigns on Instagram and Facebook, coordinate influencer collaborations, and support offline marketing efforts. I'm passionate about turning data into strategy and delivering measurable results for the brands I serve.

Adora Dixie Hernandez

Hi, I'm Adora Dixie Hernandez, a Kingston-based Digital Marketing and Social Media Specialist. I help brands grow their online presence by creating content, designing visuals, and running data-informed campaigns that boost engagement and reach the right audience. I have experience working with food and beverage brands, local businesses, and corporate teams, and I love turning insights into action. Using tools like Canva, Meta Business Suite, and Google Analytics, I plan and execute social campaigns on Instagram and Facebook, coordinate influencer collaborations, and support offline marketing efforts. I'm passionate about turning data into strategy and delivering measurable results for the brands I serve.

Available to hire

Hi, I’m Adora Dixie Hernandez, a Kingston-based Digital Marketing and Social Media Specialist. I help brands grow their online presence by creating content, designing visuals, and running data-informed campaigns that boost engagement and reach the right audience. I have experience working with food and beverage brands, local businesses, and corporate teams, and I love turning insights into action.

Using tools like Canva, Meta Business Suite, and Google Analytics, I plan and execute social campaigns on Instagram and Facebook, coordinate influencer collaborations, and support offline marketing efforts. I’m passionate about turning data into strategy and delivering measurable results for the brands I serve.

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Language

English
Fluent

Work Experience

Social Media Specialist (Contract) at Menya Uyeshi Ramen House
May 1, 2025 - September 1, 2025
Led a high-performing carousel campaign that increased views from 1,751 to 14,919; reach from 276 to 5,718; engagement rate to 14.29% (above the 10% benchmark). Exceeded targets with 5,710 impressions in 2 weeks (goal: 600). Conducted social media audits to improve local SEO and online visibility. Planned, designed, published, and boosted content across Instagram and Facebook. Achieved consistent weekly follower growth of ~40. Optimized content based on analytics and audience behavior.
Digital Marketing Specialist at OWWO Food Corporation
September 1, 2023 - November 1, 2024
Managed content planning, scheduling, and publishing for Facebook and Instagram. Designed marketing creatives and assets aligned with brand guidelines. Monitored KPIs, engagement metrics, and campaign performance to support optimization. Coordinated influencer marketing campaigns to expand audience reach. Utilized Canva and Meta Business Suite for design, scheduling, and analytics. Supported offline marketing initiatives and events, generating approximately CAD 1,600 in revenue. Assisted with sponsorships and school-based promotions to increase brand awareness.
Marketing Coordinator (Internship) at Kikkoman Trading Asia PTE. LTD. – Philippine Branch
June 1, 2022 - August 1, 2022
Supported marketing initiatives during the Manila Food and Beverage Expo 2022. Assisted with booth setup, product displays, and promotional activities. Engaged with attendees, provided product information, and distributed marketing materials. Collected customer feedback to support future marketing strategies.

Education

Bachelor of Science in Marketing Management at De La Salle Lipa University
January 1, 2018 - January 1, 2022
Certificate in Digital Marketing Communications at St. Lawrence College
January 1, 2025 - January 1, 2025
Bachelor of Science in Marketing Management at De La Salle Lipa University
January 1, 2018 - December 31, 2022
Certificate in Digital Marketing Communications at St. Lawrence College
January 1, 2025 - December 31, 2025

Qualifications

Certificate in Digital Marketing Communications
January 1, 2025 - December 31, 2025

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Software & Internet, Consumer Goods