Hi, I'm Ayşe Sezi Yazgan, a SEO/ASO specialist with 2+ years of experience in e-commerce, B2B, and B2C projects. I'm skilled in Technical SEO, ASO, CRO, UX Research, and Generative Engine Optimization (GEO). I leverage AI-powered content strategies, NLP-based keyword research, and AI search visibility (ChatGPT, Gemini, Perplexity) to optimize websites and mobile apps for higher visibility and conversions. I'm passionate about optimizing websites and mobile apps for higher visibility and conversions, collaborating with cross-functional teams, and delivering data-driven improvements. In my current role at AnalyticaHouse, I have achieved notable results such as a 45% increase in organic traffic in six months and a 25% rise in app downloads through optimized metadata, alongside significant crawl‑error reductions and Core Web Vitals improvements. Previously at Webtures, I delivered strong performance gains across e-commerce and B2B clients, including +205% organic traffic growth and +330% impressions in 3 months, backed by data‑driven content optimizations and backlink campaigns.

Ayşe Sezi Yazgan

Hi, I'm Ayşe Sezi Yazgan, a SEO/ASO specialist with 2+ years of experience in e-commerce, B2B, and B2C projects. I'm skilled in Technical SEO, ASO, CRO, UX Research, and Generative Engine Optimization (GEO). I leverage AI-powered content strategies, NLP-based keyword research, and AI search visibility (ChatGPT, Gemini, Perplexity) to optimize websites and mobile apps for higher visibility and conversions. I'm passionate about optimizing websites and mobile apps for higher visibility and conversions, collaborating with cross-functional teams, and delivering data-driven improvements. In my current role at AnalyticaHouse, I have achieved notable results such as a 45% increase in organic traffic in six months and a 25% rise in app downloads through optimized metadata, alongside significant crawl‑error reductions and Core Web Vitals improvements. Previously at Webtures, I delivered strong performance gains across e-commerce and B2B clients, including +205% organic traffic growth and +330% impressions in 3 months, backed by data‑driven content optimizations and backlink campaigns.

Available to hire

Hi, I’m Ayşe Sezi Yazgan, a SEO/ASO specialist with 2+ years of experience in e-commerce, B2B, and B2C projects. I’m skilled in Technical SEO, ASO, CRO, UX Research, and Generative Engine Optimization (GEO). I leverage AI-powered content strategies, NLP-based keyword research, and AI search visibility (ChatGPT, Gemini, Perplexity) to optimize websites and mobile apps for higher visibility and conversions.

I’m passionate about optimizing websites and mobile apps for higher visibility and conversions, collaborating with cross-functional teams, and delivering data-driven improvements. In my current role at AnalyticaHouse, I have achieved notable results such as a 45% increase in organic traffic in six months and a 25% rise in app downloads through optimized metadata, alongside significant crawl‑error reductions and Core Web Vitals improvements. Previously at Webtures, I delivered strong performance gains across e-commerce and B2B clients, including +205% organic traffic growth and +330% impressions in 3 months, backed by data‑driven content optimizations and backlink campaigns.

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Skills

Experience Level

Expert

Language

English
Advanced
German
Beginner
Turkish
Fluent
Spanish; Castilian
Beginner

Work Experience

SEO/ASO Specialist at AnalyticaHouse
January 1, 2024 - Present
Improved organic traffic by +45% in 6 months through customized SEO & GEO strategies. Optimized App Store & Google Play metadata (titles, visuals, descriptions), increasing downloads by +25%. Conducted technical SEO audits (site speed, mobile responsiveness, indexation), reducing crawl errors by 70% and improving Core Web Vitals to “Good”. Applied Generative Engine Optimization (GEO) to boost brand visibility in AI-driven search environments, achieving stronger long-tail keyword rankings and AI citations. Delivered monthly performance dashboards in GA4, GSC, Ahrefs, AppTweak, Sensor Tower, guiding data-driven decisions.
SEO Analyst at Webtures
January 1, 2024 - November 1, 2024
Designed and executed SEO strategies for e-commerce and B2B clients, resulting in +205% organic traffic increase and +330% impressions growth within 3 months (compared to the same period of the previous year) by implementing technical SEO and data-driven content optimizations. Delivered +130% organic traffic uplift and +554% impressions growth for another client through long-tail keyword targeting and AI-driven content improvements. Strengthened domain authority with backlink campaigns, raising Domain Rating by +10 points. Performed technical SEO improvements (structured data, site architecture, indexability), reducing site errors by ~40%.
CRO / SEO Intern at Webtures
February 1, 2023 - February 1, 2024
Conducted A/B tests & UX analysis, increasing conversion rates. Improved design and content strategies based on heatmap/clickmap insights. Created KPI dashboards and reports using Google Analytics & Microsoft Clarity.

Education

Bachelor's degree in Management Information Systems at Kadir Has University
January 1, 2018 - January 1, 2024
Information Management (Erasmus Programme) at Universität Koblenz-Landau
January 1, 2022 - January 1, 2022

Qualifications

SEO & Analytics: Webtures - Advanced SEO
January 11, 2030 - February 8, 2026
Webtures - Google Analytics 4
January 11, 2030 - February 8, 2026
Webtures - Google Data Studio
January 11, 2030 - February 8, 2026
Boğaziçi University Digital Marketing Academy
January 11, 2030 - February 8, 2026
Coursera - Project Management
January 11, 2030 - February 8, 2026
DataCamp - Relational Databases in SQL / Data Analysis in Excel / Joining Data in SQL / Intermediate SQL
January 11, 2030 - February 8, 2026

Industry Experience

Software & Internet, Retail, Professional Services