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Hi there! I'm Nila Payne, a passionate marketing professional blending music and digital media. I create engaging content and lead campaigns that connect artists with fans. From stadium events to streaming campaigns for major labels, I've built programs that drive awareness and engagement. I love collaborating with teams to turn creative ideas into measurable results and thrive in fast-paced environments.…Hi there! I'm Nila Payne, a passionate marketing professional blending music and digital media. I create engaging content and lead campaigns that connect artists with fans. From stadium events to streaming campaigns for major labels, I've built programs that drive awareness and engagement. I love collaborating with teams to turn creative ideas into measurable results and thrive in fast-paced environments.

Nila Payne

Content Creator, Music Producer, Video Editor, +2

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Hi there! I'm Nila Payne, a passionate marketing professional blending music and digital media. I create engaging content and lead campaigns that connect artists with fans. From stadium events to streaming campaigns for major labels, I've built programs that drive awareness and engagement. I love collaborating with teams to turn creative ideas into measurable results and thrive in fast-paced environments.…Hi there! I'm Nila Payne, a passionate marketing professional blending music and digital media. I create engaging content and lead campaigns that connect artists with fans. From stadium events to streaming campaigns for major labels, I've built programs that drive awareness and engagement. I love collaborating with teams to turn creative ideas into measurable results and thrive in fast-paced environments.

Available to hire

Hi there! I’m Nila Payne, a passionate marketing professional blending music and digital media. I create engaging content and lead campaigns that connect artists with fans.

From stadium events to streaming campaigns for major labels, I’ve built programs that drive awareness and engagement. I love collaborating with teams to turn creative ideas into measurable results and thrive in fast-paced environments.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Content Creator (Freelance) at Def Jam Recordings, Universal Music Group

December 1, 2024 - Present

Sourced and researched content for artists from live shows, appearances, social media streams, and fan content to post to fan pages; uploaded videos to increase artist recognition and fan base; interacted with audiences by responding to comments and promoting music; strategized digital marketing initiatives for album releases.

Entertainment Marketing Intern at Def Jam Recordings, Universal Music Group

June 1, 2025 - August 1, 2025

Created social media graphics and digital marketing assets for upcoming performances, rollout campaigns and artist pre-saves; curated and posted content daily across platforms; tracked performance metrics and researched influencers for UGC around new releases and merch.

College Marketing Representative at Arista Records

September 1, 2024 - August 1, 2025

Developed and promoted plans to support label artists' upcoming tours and album releases; created opportunities for artist activations on Pittsburgh-area college campuses; pitched creative marketing ideas and identified bookings/appearances across markets.

Entertainment Marketing Intern at Pittsburgh Steelers

May 1, 2024 - September 1, 2025

Facilitated collaboration with the Entertainment Manager to coordinate stage and sound production, entertainment booking and scheduling, contract negotiation and on-site activations; worked with sponsors, celebrities, and media; served as secondary contact to artist managers and aided in event operations and on-site logistics for large-scale events (up to 69,000 guests).