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I'm Rachel Eyles, a results-driven Head of Marketing with 7+ years of experience in finance and technology. I specialise in creating and executing global marketing strategies that drive revenue, brand growth and audience engagement across both B2B and B2C landscapes. I blend creativity with data-driven decision-making to craft compelling narratives that resonate with diverse audiences. I'm passionate about transforming complex ideas into impactful brand experiences, leading cross-functional teams, and delivering measurable outcomes. I excel in digital marketing, rebranding, and cross-channel campaigns, and I leverage tools like HubSpot to automate processes and optimize performance.…I'm Rachel Eyles, a results-driven Head of Marketing with 7+ years of experience in finance and technology. I specialise in creating and executing global marketing strategies that drive revenue, brand growth and audience engagement across both B2B and B2C landscapes. I blend creativity with data-driven decision-making to craft compelling narratives that resonate with diverse audiences. I'm passionate about transforming complex ideas into impactful brand experiences, leading cross-functional teams, and delivering measurable outcomes. I excel in digital marketing, rebranding, and cross-channel campaigns, and I leverage tools like HubSpot to automate processes and optimize performance.

Rachel Eyles

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I'm Rachel Eyles, a results-driven Head of Marketing with 7+ years of experience in finance and technology. I specialise in creating and executing global marketing strategies that drive revenue, brand growth and audience engagement across both B2B and B2C landscapes. I blend creativity with data-driven decision-making to craft compelling narratives that resonate with diverse audiences. I'm passionate about transforming complex ideas into impactful brand experiences, leading cross-functional teams, and delivering measurable outcomes. I excel in digital marketing, rebranding, and cross-channel campaigns, and I leverage tools like HubSpot to automate processes and optimize performance.…I'm Rachel Eyles, a results-driven Head of Marketing with 7+ years of experience in finance and technology. I specialise in creating and executing global marketing strategies that drive revenue, brand growth and audience engagement across both B2B and B2C landscapes. I blend creativity with data-driven decision-making to craft compelling narratives that resonate with diverse audiences. I'm passionate about transforming complex ideas into impactful brand experiences, leading cross-functional teams, and delivering measurable outcomes. I excel in digital marketing, rebranding, and cross-channel campaigns, and I leverage tools like HubSpot to automate processes and optimize performance.

Available to hire

I’m Rachel Eyles, a results-driven Head of Marketing with 7+ years of experience in finance and technology. I specialise in creating and executing global marketing strategies that drive revenue, brand growth and audience engagement across both B2B and B2C landscapes. I blend creativity with data-driven decision-making to craft compelling narratives that resonate with diverse audiences.

I’m passionate about transforming complex ideas into impactful brand experiences, leading cross-functional teams, and delivering measurable outcomes. I excel in digital marketing, rebranding, and cross-channel campaigns, and I leverage tools like HubSpot to automate processes and optimize performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Russian

Intermediate

Latvian

Intermediate

Work Experience

Chief Marketing Officer at Zurital - Consultancy

November 1, 2024 - Present

Developing the organization's marketing strategy and groundwork for market launch; managing foundational marketing efforts, ensuring effective brand communication, and building market presence ahead of the official launch.

Head of Marketing & Associate Partner at Albany Beck - Financial Consultancy

April 1, 2022 - August 1, 2023

Transformed the marketing function by rebranding the business, launching a new website and visual identity; increased conversion rates by 30%; aligned sales, branding and digital strategy to maximize lead generation and market share; led cross-functional marketing efforts and optimized automation with HubSpot; forged strategic partnerships to expand reach.

Marketing Manager at Amplify Trading - FinTech & EdTech

September 1, 2021 - April 1, 2022

Led a global marketing team of 7; delivered impactful digital campaigns that significantly improved brand awareness, lead generation, and engagement; increased campaign ROI by 25%; standardized marketing processes; leveraged analytics to refine content strategies and improve inbound leads; managed cross-channel advertising and social media strategy.

Senior Marketing Executive at Amplify Trading - FinTech & EdTech

October 1, 2020 - September 1, 2021

Expanded Amplify Trading’s market presence through multi-channel campaigns; implemented tailored content marketing and email marketing strategies to boost engagement; contributed to the digitalization of key products to sustain profitability during challenging times.

Digital Marketing Executive at Amplify Trading - FinTech & EdTech

October 1, 2019 - October 1, 2020

Optimized SEO, social media, and content marketing efforts; achieved a 40% increase in organic website traffic; improved email open and click-through rates; increased sales pipeline efficiency by 30% via marketing automation.

Creative Marketing Manager at Mylocum Group - Healthcare & Recruitment

January 1, 2019 - October 1, 2019

Led global marketing initiatives and launched multiple brands; created campaigns aligned with brand guidelines; drove awareness and engagement through targeted digital campaigns; managed creative campaigns that supported sales growth.