Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a VP-level eCommerce and Growth leader with over 15 years building and scaling multi-brand DTC, marketplace, and SaaS businesses with full P&L ownership. I blend executive decision-making with hands-on execution and love architecting growth strategies while rolling up my sleeves to fix the bottlenecks in tech, operations, or marketing. I thrive on combining strategic clarity with hands-on, execution-focused leadership—architecting growth plans and personally solving the bottlenecks across tech, operations, and marketing to accelerate revenue and customer value.…I'm a VP-level eCommerce and Growth leader with over 15 years building and scaling multi-brand DTC, marketplace, and SaaS businesses with full P&L ownership. I blend executive decision-making with hands-on execution and love architecting growth strategies while rolling up my sleeves to fix the bottlenecks in tech, operations, or marketing. I thrive on combining strategic clarity with hands-on, execution-focused leadership—architecting growth plans and personally solving the bottlenecks across tech, operations, and marketing to accelerate revenue and customer value.

Paul Rice

Growth Marketer, Marketing Strategist, Product Marketer, +2





I'm a VP-level eCommerce and Growth leader with over 15 years building and scaling multi-brand DTC, marketplace, and SaaS businesses with full P&L ownership. I blend executive decision-making with hands-on execution and love architecting growth strategies while rolling up my sleeves to fix the bottlenecks in tech, operations, or marketing. I thrive on combining strategic clarity with hands-on, execution-focused leadership—architecting growth plans and personally solving the bottlenecks across tech, operations, and marketing to accelerate revenue and customer value.…I'm a VP-level eCommerce and Growth leader with over 15 years building and scaling multi-brand DTC, marketplace, and SaaS businesses with full P&L ownership. I blend executive decision-making with hands-on execution and love architecting growth strategies while rolling up my sleeves to fix the bottlenecks in tech, operations, or marketing. I thrive on combining strategic clarity with hands-on, execution-focused leadership—architecting growth plans and personally solving the bottlenecks across tech, operations, and marketing to accelerate revenue and customer value.

Available to hire

I’m a VP-level eCommerce and Growth leader with over 15 years building and scaling multi-brand DTC, marketplace, and SaaS businesses with full P&L ownership. I blend executive decision-making with hands-on execution and love architecting growth strategies while rolling up my sleeves to fix the bottlenecks in tech, operations, or marketing.

I thrive on combining strategic clarity with hands-on, execution-focused leadership—architecting growth plans and personally solving the bottlenecks across tech, operations, and marketing to accelerate revenue and customer value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Vice President of Marketing Technology at Journey Health & Lifestyle

September 1, 2024 - October 1, 2025

Directed enterprise digital strategy and MarTech operations, integrating Shopify Plus, Amazon, HubSpot, Klaviyo, Five9, and AI systems to accelerate revenue growth and marketing efficiency. Led omni-channel acquisition and retention strategy, aligning paid media, CRM, lifecycle automation, and offline channels to optimize CAC, LTV, and ROAS. Built and executed a cross-functional CRO program, designing tests that doubled PDP add-to-cart rate and increased overall site conversion by 23%. Developed unified performance intelligence infrastructure in Power BI and HubSpot for real-time budgeting and funnel diagnostics. Expanded marketplace revenue via Amazon programs, delivering $400K incremental revenue and improved profitability. Implemented AI-powered lead capture and routing to accelerate MQL-to-SQL handoff. Implemented lifecycle programs in Klaviyo and automated direct mail via HubSpot/Lob to boost retention.

Vice President, eCommerce at Stauer

January 1, 2022 - September 1, 2024

Owned full P&L for a 5-brand portfolio and Amazon channel; strategy across acquisition, retention, merchandising, creative, analytics, and finance. Drove transformational growth, scaling paid channel revenue +103% and new customer acquisition +270% while reducing CPA 22%. Led acquisition and integration of 2 eCommerce brands, launching new Shopify and Amazon storefronts, rebuilding Google Ads accounts, migrating CRM/analytics infrastructure, and establishing campaign performance reporting. Rebuilt CRM and lifecycle programs with advanced segmentation and deliverability improvements, increasing retention-driven revenue +22% YoY. Partnered with Finance to design attribution modeling frameworks, MMM analyses, and geo-split tests to measure offline incrementality and optimize channel mix allocation. Directed internal teams and external agencies with KPI accountability, ensuring channel alignment and flawless execution across campaigns and product launches. Developed and executed high-impac

Director of Marketing at eComEngine

October 1, 2017 - December 1, 2021

Led global marketing team and 6 direct reports for B2B SaaS company using Agile methodology, coaching direct reports while personally executing demand generation campaigns, funnel optimization, and marketing automation. Increased LTV:CAC ratio from 2.5 to 5.9 by optimizing media mix across paid search, display, content syndication, and affiliate programs aligned to customer journey insights. Built 9-stage customer journey framework that doubled organic MQL volume YoY and improved MQL-to-SQL conversion rates through persona research and sales alignment. Owned end-to-end CRM migration from Salesforce to HubSpot, rebuilding marketing automation, lead scoring models, funnel dashboards, and attribution reporting. Built strategic relationships with Amazon seller ecosystem influencers and partner organizations, creating programs that expanded brand awareness and trial acquisition.

Director of eCommerce at Stauer

January 1, 2015 - October 1, 2017

Increased ROI for web division from 44% to 354% by reducing costs 39% and increasing online revenue 48% through strategic spend reallocation and systematic CRO. Built high-volume segmented email program generating $5M annually, managing ESP configuration, deliverability optimization, and advanced automation. Developed multi-touch attribution model integrating eCommerce, call center, and offline data to improve marketing investment decisions.

Online Marketing Manager at Genworth

October 1, 2012 - January 1, 2015

Reduced Cost Per Lead by 82% while increasing lead volume 330%, managing $3MM PPC budget across Google Ads and Facebook in regulated financial services environment. Partnered with IT, Legal, and Compliance to ensure campaign execution met regulated-industry standards while maintaining aggressive growth targets.

eCommerce Asset Manager at Apple Hospitality REIT

November 1, 2010 - October 1, 2012

Directed SEO and digital marketing strategy across 280+ hospitality websites, driving $170MM incremental annual revenue. Managed $12MM digital marketing budget, reallocating spend across paid search and display to maximize ROI; built executive reporting dashboards for leadership. Led team of four, managing cross-functional collaboration to meet deadlines across multi-property portfolio.

IT & eCommerce Director at Zip Corvette

February 1, 2004 - November 1, 2010

Increased AOV 57% through analytics-led UX testing and merchandising enhancements. Directed ERP migration (30,000 SKUs, 200+ suppliers) with forecasting model integration; managed warehouse reorganization reducing pick-time 15%.