Available to hire
I am an ambitious and versatile marketing and digital media professional with 10+ years of experience across fashion, food, home textiles, real estate, and shopping mall industries. I specialize in digital marketing, e-commerce, creative direction, and lead generation, delivering ROI and growth for local and international brands.
I love taking on new challenges, collaborating with cross-functional teams, and continuously expanding my knowledge of the world around me.
Experience Level
Language
English
Fluent
Spanish; Castilian
Beginner
Work Experience
Head of Digital Marketing at Dolmen Malls - Dolmen Real Estate Management (Private) Limited
February 1, 2023 - December 31, 2024Developed and executed digital media strategies for mall marketing and events; managed tenant profiling, brand promotions, and collaborations. Coordinated with digital agencies, photographers, videographers and content creators to produce digital assets including trending reels and influencer shout-outs; oversaw SEO, email campaigns, and website management across multiple malls.
Brand Manager, Pakistan & UAE at Broadway Pizza (Broadway Pizza - International Pizza Chain)
November 1, 2021 - January 31, 2023Responsible for overall brand and marketing activities, brand guideline development, campaign planning with agencies, social media management for PK & UAE, DVCs and influencer campaigns, PR content, and media actions including OOH; managed budgets and promotional collateral; supervised e-commerce activities.
General Manager at MEMON TEX (PRIVATE) LIMITED
April 1, 2019 - October 31, 2021Managed export marketing and digital marketing for home textiles and garments to South American markets; negotiated with buyers and suppliers; oversaw export operations, shipments, and financial management; represented company on international trade platforms.
Creative Executive at AL RAHIM TEXTILE MILLS -- (ZELLBURY & KAPRAY)
January 1, 2018 - March 31, 2019Led creative activities and fashion shoots; ideation and planning for campaigns; coordinated with models, set designers and makeup artists; planned website banners, magazine covers and social media content; managed shoot budgets and events.
Executive (Creative & Digital Marketing) at GUL AHMED TEXTILE MILLS -- (GUL AHMED & IDEAS) E-COMMERCE
November 1, 2016 - January 31, 2018Supported Head of E-Commerce; designed and executed email marketing campaigns; tracked sales performance; QA of website; uploaded products and banners via Shopify; coordinated with Arpatech for Magento launch; managed in-house studio for product shoots; executed digital push strategies; competitor analysis; brand visuals.
Creative Associate at GUL AHMED TEXTILE MILLS -- (GUL AHMED & IDEAS) E-COMMERCE
November 1, 2015 - October 31, 2016Developed overall arts for the brand website; designed email newsletters; created social media artwork; managed product shoots and post-shoot activities; coordinated with teams to ensure alignment with marketing campaigns; coverage of events.
Real Estate Consultant & Dealer at TRUST MARK PROPERTIES
June 1, 2011 - July 31, 2015Negotiated authorized selling rights with builders; consulted investors; connected with developers for networking; promoted properties on digital platforms; direct email campaigns to embassies, restaurants and MNCs.
Marketing Trainee at THE BRAND CONSULTANTS
August 1, 2015 - November 30, 2015Handled social media platforms, designed visuals, engaged with corporate clients for digital marketing activities; assisted CEO with events and office operations.
Assistant Photographer at MR. J AFFER HASSAN
February 1, 2015 - June 30, 2015Location scouting and lighting setup for designer fashion shoots; photography editing and retouching; contributed to shoots for L’Oréal, Sania Maskatiya, Shamaeel Ansari.
Graphics Designer at BBCL ADVERTISING GROUP
May 1, 2014 - July 31, 2014Associate Graphics Designer; created newspaper/magazine ads; sourced stock images and prepared creative assets.
Event Organizer at GREENWICH UNIVERSITY
January 1, 2012 - December 31, 2012Developed main poster for Grand Silver Jubilee; organized events and designed artworks for university celebrations.
Photo Editor at PHOTO WIZARD STUDIO
January 1, 2010 - December 31, 2010Edited and retouched wedding portraits; color correction, skin work, collage creation for digital albums.
Education
Masters in Mass Communication and Media Sciences (MS-MCMS) - Advertising at Greenwich University
January 11, 2030 - January 1, 2022Bachelors in Mass Communication and Media Sciences (BS-MCMS) – Advertising at Greenwich University
January 11, 2030 - January 1, 2015Certificate In Multimedia (CIM) at Arena Multimedia DHA, a franchise of APTECH Worldwide Inc. U.A.E.
January 11, 2030 - January 1, 2011Intermediate (I.COM) – Business Commerce at Defence Authority Degree College, Karachi
January 11, 2030 - January 1, 2011Matriculation – Science at DA. Model High School Phase 7, Karachi
January 11, 2030 - January 1, 2009Qualifications
Certificate In Multimedia (CIM)
January 11, 2030 - January 1, 2011Industry Experience
Media & Entertainment, Retail, Real Estate & Construction, Professional Services, Consumer Goods
Experience Level
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