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I'm Zhang Chi, a cross-disciplinary media professional blending journalism, communication, and digital marketing to craft stories that resonate and deliver results. Currently based in Singapore, I lead paid media strategies for Bluefocus while pursuing dual master's degrees in Journalism & Communication and International Relations. My experience spans research, music and entertainment marketing, and public relations across Beijing and Singapore, with a focus on turning insights into engaging content and measurable impact.…I'm Zhang Chi, a cross-disciplinary media professional blending journalism, communication, and digital marketing to craft stories that resonate and deliver results. Currently based in Singapore, I lead paid media strategies for Bluefocus while pursuing dual master's degrees in Journalism & Communication and International Relations. My experience spans research, music and entertainment marketing, and public relations across Beijing and Singapore, with a focus on turning insights into engaging content and measurable impact.

Zhang Chi

Music Producer, Video Editor, Photographer, +4

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I'm Zhang Chi, a cross-disciplinary media professional blending journalism, communication, and digital marketing to craft stories that resonate and deliver results. Currently based in Singapore, I lead paid media strategies for Bluefocus while pursuing dual master's degrees in Journalism & Communication and International Relations. My experience spans research, music and entertainment marketing, and public relations across Beijing and Singapore, with a focus on turning insights into engaging content and measurable impact.…I'm Zhang Chi, a cross-disciplinary media professional blending journalism, communication, and digital marketing to craft stories that resonate and deliver results. Currently based in Singapore, I lead paid media strategies for Bluefocus while pursuing dual master's degrees in Journalism & Communication and International Relations. My experience spans research, music and entertainment marketing, and public relations across Beijing and Singapore, with a focus on turning insights into engaging content and measurable impact.

Available to hire

I’m Zhang Chi, a cross-disciplinary media professional blending journalism, communication, and digital marketing to craft stories that resonate and deliver results.

Currently based in Singapore, I lead paid media strategies for Bluefocus while pursuing dual master’s degrees in Journalism & Communication and International Relations. My experience spans research, music and entertainment marketing, and public relations across Beijing and Singapore, with a focus on turning insights into engaging content and measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Work Experience

Media Strategist at Bluefocus

October 1, 2025 - Present

Led the setup and optimization of paid campaigns across Google, Meta, YouTube, and TikTok; developed strategies for audience segmentation, channel and budget allocation, bidding, and creative testing based on competitive and market analysis; drove go-live and performance delivery.

Research Assistant at Nanyang Technological University

July 1, 2024 - June 30, 2025

Policy Project Research: Assisted in a government-affiliated research project in Singapore, supporting professors in analyzing domestic religious dynamics and Singapore–U.S. relations; co-authored the final research report.

Music Marketing at ByteDance Ltd.

September 1, 2022 - March 31, 2023

Participated in promotional campaigns for multiple hit tracks by top Chinese pop artists (including Silence Wang); contributed to the marketing of Hip-Hop Blind Box; supported end-to-end execution of campaigns through creative content planning and engagement strategies; achieved over 1 million impressions.

Entertainment Marketing at ByteDance Ltd.

May 1, 2022 - September 30, 2022

Supported project managers in end-to-end coordination of 3+ large-scale entertainment campaigns on Douyin; conducted artist data analysis and tailored content strategies; contributed to >5% monthly increase in platform-wide artist activity; assisted in livestream campaigns for G.E.M. and Tony Leung; supported online concerts and high-traffic events.

Public Relations at Ogilvy & Mather

March 1, 2022 - May 1, 2022

Supported public relations efforts for Epson China, including daily media outreach, press release writing, and campaign planning; produced 10+ PR articles to enhance brand visibility and maintain positive media relations.

PR at Ogilvy & Mather

March 1, 2022 - May 31, 2022

PR Beijing; supported Epson China PR efforts, including media outreach, press releases, and campaign planning; produced 10+ PR articles.

International Cooperation Editor at China Internet Information Center and the United Nations World Food Programme (WFP)

January 1, 2022 - March 1, 2022

Contributed to a joint project between China.org.cn and WFP, supporting the development and content creation for platforms such as the Global South-South Development Center, WFP South-South Cooperation Knowledge Sharing Platform, and the South-South Cooperation Cloud School; responsibilities included website content writing, news article drafting, visual materials design, event planning and execution, and video editing; played a key role in helping build the platform from the ground up.

International Cooperation Editor at China Internet Information Center and the United Nations WFP

January 1, 2022 - March 31, 2022

Contributed to joint project; supported content creation for platforms like GSSC, WFP knowledge sharing platform, and cloud school; wrote content, drafted news articles, designed visuals, planned events, and edited video; helped build the platform from the ground up.

Product Operations at NetEase, Inc.

June 1, 2021 - September 30, 2021

Led content planning and operations for the official WeChat account; increased views and CTR by 200%; performed data analysis and visualization; assisted with video editing and online/offline user engagement events such as a fan meet-and-greet featuring Ke Jie; helped Go course operations.

Editor at People's Education Press Ltd

June 1, 2020 - December 31, 2020

Managed the official WeChat account for the new national curriculum series; planned and produced over 20 posts and interactive campaigns to promote educational content.