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I’m Nelson Silva, a results-driven marketing leader focused on building customer-centric solutions and scalable brands. I champion a holistic, data-driven approach to marketing that aligns with business goals, fosters cross-functional collaboration, and fuels revenue growth. With 17+ years across digital marketing, fintech, e-commerce, and startups, I’ve led demand generation, ABM, product marketing, and GTM initiatives that expand markets, accelerate revenue, and deliver measurable results across APAC and beyond.…I’m Nelson Silva, a results-driven marketing leader focused on building customer-centric solutions and scalable brands. I champion a holistic, data-driven approach to marketing that aligns with business goals, fosters cross-functional collaboration, and fuels revenue growth. With 17+ years across digital marketing, fintech, e-commerce, and startups, I’ve led demand generation, ABM, product marketing, and GTM initiatives that expand markets, accelerate revenue, and deliver measurable results across APAC and beyond.

Nelson Silva

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I’m Nelson Silva, a results-driven marketing leader focused on building customer-centric solutions and scalable brands. I champion a holistic, data-driven approach to marketing that aligns with business goals, fosters cross-functional collaboration, and fuels revenue growth. With 17+ years across digital marketing, fintech, e-commerce, and startups, I’ve led demand generation, ABM, product marketing, and GTM initiatives that expand markets, accelerate revenue, and deliver measurable results across APAC and beyond.…I’m Nelson Silva, a results-driven marketing leader focused on building customer-centric solutions and scalable brands. I champion a holistic, data-driven approach to marketing that aligns with business goals, fosters cross-functional collaboration, and fuels revenue growth. With 17+ years across digital marketing, fintech, e-commerce, and startups, I’ve led demand generation, ABM, product marketing, and GTM initiatives that expand markets, accelerate revenue, and deliver measurable results across APAC and beyond.

Available to hire

I’m Nelson Silva, a results-driven marketing leader focused on building customer-centric solutions and scalable brands. I champion a holistic, data-driven approach to marketing that aligns with business goals, fosters cross-functional collaboration, and fuels revenue growth.

With 17+ years across digital marketing, fintech, e-commerce, and startups, I’ve led demand generation, ABM, product marketing, and GTM initiatives that expand markets, accelerate revenue, and deliver measurable results across APAC and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing and E-commerce Director at Marqueto

August 1, 2024 - Present

Pivoted the business and strengthened partnerships with e-commerce marketplaces and resellers, achieving a 60% ARPU increase in 2025. Managed P&L, commercial negotiations, and operations, delivering a fast handover, strong response rate, and a 4.9/5.0 overall customer satisfaction rating.

Marketing Manager – B2B & Growth at SAVii

May 1, 2021 - August 31, 2024

Designed and executed B2B marketing strategies including demand generation, ABM, and product marketing, resulting in a 30% lift in top-funnel conversions. Led market research, events, and sales enablement across 150+ partner companies; directed a 10-member marketing team to drive cross-functional collaboration and outcomes.

Senior Manager / Country Sales & Marketing Head at AsiaPay

March 1, 2020 - May 31, 2021

Spearheaded a team of five sales managers, launched GTM strategies and programs, acquiring 50+ new merchants and generating Php 1B+ monthly GMV over a year. Partnered with APAC regional leaders to align sales and marketing across multiple markets.

Brand Marketing Lead at PayMaya Philippines (Now Maya Bank) / Voyager Innovations

August 1, 2015 - September 30, 2019

Led cross-functional teams to launch B2B and B2C marketing campaigns, contributing to Php 80B GTV in 2019 and shaping brand and growth initiatives within a fintech ecosystem.

Business Development Manager at QuadX

June 1, 2013 - August 31, 2015

Pivotal member of the pioneer team that developed product offerings and established a startup and e-commerce logistics solutions business.

Merchant Relations Manager at Multiply.com

March 1, 2011 - May 31, 2013

Pioneered efforts for an e-commerce marketplace with 10K+ sellers; led a team of 3 specialists managing the consumer electronics category, contributing to revenue growth.

Sales Team Lead at 88db.com

September 1, 2008 - December 31, 2010

Managed 10 account executives delivering digital marketing services and led the team to win the 2009 Across the Universe Award for leadership and revenue growth.

Education

MBA - Regis Executive Program at At eneo Graduate School of Business

July 1, 2013 - August 9, 2015

BSBA Marketing at Manila Central University

October 18, 2004 - April 5, 2008

Qualifications

University Scholar (Dean's Lister) at Manila Central University

June 16, 2008 - March 31, 2008

Best Business Plan | Manila Central University

October 15, 2007 - March 31, 2008

2014 Top Sales Performer | QuadX

January 1, 2014 - December 19, 2014

Industry Experience

Financial Services, Software & Internet, Retail, Computers & Electronics, Telecommunications, Transportation & Logistics, Travel & Hospitality, Consumer Goods