Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a marketing and brand insights professional who loves turning data into compelling stories that drive creative and business impact. Over the past few years at Kantar and in agency settings, I’ve led creative testing, brand tracking, and cross‑channel analysis across APAC. I enjoy collaborative, design-thinking approaches—bridging qualitative and quantitative insights with practical recommendations. Outside work, I’ve contributed to projects with The Hoffman Agency and in student design-thinking initiatives, always aiming to translate ideas into measurable brand growth.…I’m a marketing and brand insights professional who loves turning data into compelling stories that drive creative and business impact. Over the past few years at Kantar and in agency settings, I’ve led creative testing, brand tracking, and cross‑channel analysis across APAC. I enjoy collaborative, design-thinking approaches—bridging qualitative and quantitative insights with practical recommendations. Outside work, I’ve contributed to projects with The Hoffman Agency and in student design-thinking initiatives, always aiming to translate ideas into measurable brand growth.

Celine Joy

Brand Designer, Brand Strategist, Marketing Strategist, +2





I’m a marketing and brand insights professional who loves turning data into compelling stories that drive creative and business impact. Over the past few years at Kantar and in agency settings, I’ve led creative testing, brand tracking, and cross‑channel analysis across APAC. I enjoy collaborative, design-thinking approaches—bridging qualitative and quantitative insights with practical recommendations. Outside work, I’ve contributed to projects with The Hoffman Agency and in student design-thinking initiatives, always aiming to translate ideas into measurable brand growth.…I’m a marketing and brand insights professional who loves turning data into compelling stories that drive creative and business impact. Over the past few years at Kantar and in agency settings, I’ve led creative testing, brand tracking, and cross‑channel analysis across APAC. I enjoy collaborative, design-thinking approaches—bridging qualitative and quantitative insights with practical recommendations. Outside work, I’ve contributed to projects with The Hoffman Agency and in student design-thinking initiatives, always aiming to translate ideas into measurable brand growth.

Available to hire

I’m a marketing and brand insights professional who loves turning data into compelling stories that drive creative and business impact. Over the past few years at Kantar and in agency settings, I’ve led creative testing, brand tracking, and cross‑channel analysis across APAC.

I enjoy collaborative, design-thinking approaches—bridging qualitative and quantitative insights with practical recommendations. Outside work, I’ve contributed to projects with The Hoffman Agency and in student design-thinking initiatives, always aiming to translate ideas into measurable brand growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Advanced

Work Experience

Senior Associate at Kantar

January 1, 2021 - January 1, 2025

Led creative performance analysis across 60+ digital ads for top brands (L’Oréal, Google) and synthesized regional ad data in meta-analyses to identify creative levers that enhance branded engagement and recall.

Creative Testing at Kantar

January 1, 2023 - January 1, 2025

Led creative performance analysis across 60+ digital ads across top global brands, generating data-backed recommendations to optimize storytelling and campaign impact.

Media Effectiveness Testing at Kantar

January 1, 2022 - January 1, 2023

Evaluated 30+ campaigns through brand lift and cross-media studies to measure TikTok’s performance across digital, TV, and OOH channels; delivered insights on recall, favorability, and conversion intent.

Brand Guidance at Kantar

January 1, 2021 - January 1, 2022

Executed multi-market brand tracking across APAC; translated quarterly data trends into strategic recommendations informing long-term brand strategy.

Intern at The Hoffman Agency

January 1, 2021 - January 1, 2021

Analyzed media coverage trends and supported new business pitches through market and competitor research.

Design Thinking Project Lead at SMU-X Project: Singapore Airlines (SMU)

January 1, 2021 - January 1, 2021

Redesigned the inflight shopping experience using design thinking principles; conducted primary research and created prototypes with Adobe XD and Canva for scalable solutions.

Research Intern (Knowledge Acquisition Team) at Grey Matters

January 1, 2020 - January 1, 2020

Synthesized translational research of existing interventions; analyzed qualitative data on identity formation in youth; developed curriculum development plans.

Marketing Intern at Daughters of Tomorrow

January 1, 2019 - January 1, 2019

Conducted secondary fundraising research; proposed digital strategies, pitched ideas to the executive team, and created social media collateral for fundraising events.