Yuliana Panosyan
Digital marketing and growth specialist with 10+ years of experience across B2B, fintech, SaaS, and marketplace products.
About
Digital marketing and growth specialist with 10+ years of experience across B2B, fintech, SaaS, and marketplace products. Experienced in paid acquisition, copywriting, SEO, and full-funnel growth, with strong ownership from strategy to execution. Has worked in both agency (Publicis) and fast-growing product teams, driving measurable impact through data-driven marketing.
- 11 years' experience
- Joined February 2026
Skills· 16
Languages
- ArmenianFluent
- EnglishAdvanced
- RussianAdvanced
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
Work experience
Led marketing strategy for Wirestock, including growth initiatives, lead generation, cross-functional team collaboration (developers, designers, content creators) and optimization of external backlinks. Implemented email marketing, influencer campaigns, and CRM-driven outreach; collaborated with CEO to align product goals and roadmap; tracked performance with Google Analytics; used SEO to improve rankings; managed a cross-functional team to execute product marketing activities.
Led product marketing development for OutChat Dating App; analyzed market trends and user needs to inform product and marketing decisions; drove user acquisition via targeted email, influencer, and referral campaigns; managed cross-functional teams to deliver marketing activities; collaborated with SEO to optimize backlinks and blog content; used Google Analytics to inform improvements; communicated user feedback to CEO and planned product roadmaps.
Education
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