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Digital marketing and growth specialist with 10+ years of experience across B2B, fintech, SaaS, and marketplace products. Experienced in paid acquisition, copywriting, SEO, and full-funnel growth, with strong ownership from strategy to execution. Has worked in both agency (Publicis) and fast-growing product teams, driving measurable impact through data-driven marketing.…

Yuliana Panosyan

Growth Marketer, Product Marketer, Content Strategist

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Digital marketing and growth specialist with 10+ years of experience across B2B, fintech, SaaS, and marketplace products. Experienced in paid acquisition, copywriting, SEO, and full-funnel growth, with strong ownership from strategy to execution. Has worked in both agency (Publicis) and fast-growing product teams, driving measurable impact through data-driven marketing.…

Available to hire

Digital marketing and growth specialist with 10+ years of experience across B2B, fintech, SaaS, and marketplace products. Experienced in paid acquisition, copywriting, SEO, and full-funnel growth, with strong ownership from strategy to execution. Has worked in both agency (Publicis) and fast-growing product teams, driving measurable impact through data-driven marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Armenian

Fluent

English

Advanced

Russian

Advanced

Work Experience

Marketing Manager at Wirestock

July 1, 2018 - Present

Led marketing strategy for Wirestock, including growth initiatives, lead generation, cross-functional team collaboration (developers, designers, content creators) and optimization of external backlinks. Implemented email marketing, influencer campaigns, and CRM-driven outreach; collaborated with CEO to align product goals and roadmap; tracked performance with Google Analytics; used SEO to improve rankings; managed a cross-functional team to execute product marketing activities.

Product Marketing Manager at OutChat Dating App

September 1, 2014 - October 1, 2017

Led product marketing development for OutChat Dating App; analyzed market trends and user needs to inform product and marketing decisions; drove user acquisition via targeted email, influencer, and referral campaigns; managed cross-functional teams to deliver marketing activities; collaborated with SEO to optimize backlinks and blog content; used Google Analytics to inform improvements; communicated user feedback to CEO and planned product roadmaps.