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I'm a Digital Marketing professional based in Madrid with a Master's degree in Digital Marketing and solid experience in e-commerce, analytics, and growth. I specialize in optimizing and scaling digital businesses in health and wellness, leading UX/CRO, SEO, paid media, automation, and marketplace initiatives. I bring a strong operational and analytical background in project coordination and budget control, providing structure, strategic judgment, and business vision in fast-paced digital environments. I'm highly analytical, results-oriented, and execution-focused, thriving under growth targets and continuous improvement.…I'm a Digital Marketing professional based in Madrid with a Master's degree in Digital Marketing and solid experience in e-commerce, analytics, and growth. I specialize in optimizing and scaling digital businesses in health and wellness, leading UX/CRO, SEO, paid media, automation, and marketplace initiatives. I bring a strong operational and analytical background in project coordination and budget control, providing structure, strategic judgment, and business vision in fast-paced digital environments. I'm highly analytical, results-oriented, and execution-focused, thriving under growth targets and continuous improvement.

JUAN IGNACIO VILLAR RONDÓN

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I'm a Digital Marketing professional based in Madrid with a Master's degree in Digital Marketing and solid experience in e-commerce, analytics, and growth. I specialize in optimizing and scaling digital businesses in health and wellness, leading UX/CRO, SEO, paid media, automation, and marketplace initiatives. I bring a strong operational and analytical background in project coordination and budget control, providing structure, strategic judgment, and business vision in fast-paced digital environments. I'm highly analytical, results-oriented, and execution-focused, thriving under growth targets and continuous improvement.…I'm a Digital Marketing professional based in Madrid with a Master's degree in Digital Marketing and solid experience in e-commerce, analytics, and growth. I specialize in optimizing and scaling digital businesses in health and wellness, leading UX/CRO, SEO, paid media, automation, and marketplace initiatives. I bring a strong operational and analytical background in project coordination and budget control, providing structure, strategic judgment, and business vision in fast-paced digital environments. I'm highly analytical, results-oriented, and execution-focused, thriving under growth targets and continuous improvement.

Available to hire

I’m a Digital Marketing professional based in Madrid with a Master’s degree in Digital Marketing and solid experience in e-commerce, analytics, and growth. I specialize in optimizing and scaling digital businesses in health and wellness, leading UX/CRO, SEO, paid media, automation, and marketplace initiatives.

I bring a strong operational and analytical background in project coordination and budget control, providing structure, strategic judgment, and business vision in fast-paced digital environments. I’m highly analytical, results-oriented, and execution-focused, thriving under growth targets and continuous improvement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Beginner

Work Experience

Digital Marketing & E-commerce Specialist at Bwell Supplements BWN LABS S.L.

June 1, 2025 - December 1, 2025

Led the development and optimization of the new Shopify website with a focus on UX and conversion. Implemented CRO strategies via A/B testing and ongoing funnel optimization. Managed organic visibility through technical SEO, on-page and off-page optimization, and content strategy. Activated and coordinated multichannel digital marketing initiatives, including paid media, affiliate marketing, and influencer campaigns. Supported brand expansion across new online marketplaces. Designed and optimized email marketing and automation strategies across the customer lifecycle. Integrated conversational marketing using ManyChat to automate lead capture and customer engagement. Analyzed digital performance with KPIs to support data-driven decision-making.

Digital Marketing Analyst at Vitamin Center Berinvest S.A.C.

September 1, 2023 - September 1, 2024

Implemented data-driven digital strategies to improve e-commerce conversion and sales performance. Managed stock availability and assortment across marketplaces, aligning supply with channel demand. Planned commercial calendars, coordinating promotions, seasonal campaigns, and key activations. Executed and optimized paid media campaigns on social platforms, managing budgets and performance metrics. Conducted competitive analysis and market benchmarking to identify growth opportunities.

CSR Project Management Trainee at Qorikallpa Minas y Servicios S.A.C.

October 1, 2022 - August 1, 2023

Supported project administration and monitoring, including contract management and timeline control. Provided budget control support, tracking actual versus committed project expenditures. Coordinated quotation and procurement processes with logistics and legal teams. Managed and organized contractual and environmental project documentation.

Administrative Intern at Hacienda Los Ángeles S.A.C.

March 1, 2020 - March 1, 2022

Supported administrative purchasing processes, including supplier quotations, comparison, and follow-up. Coordinated with logistics, warehouse, and suppliers to ensure timely deliveries and issue resolution. Managed the availability of key resources (staff, machinery, and materials) to ensure efficient field operations. Maintained organized administrative and operational records, ensuring traceability and internal process compliance.