Implemented and managed digital marketing strategies for the William Smith brand, driving brand awareness, website traffic, and lead generation across multi-channel campaigns and performance analytics.

E-commerce Manager at Michael O'Connor Furniture

September 1, 2023 - May 1, 2024

Developed and implemented e-commerce strategies to drive online sales and achieve business goals through a website migration, improving UX and online conversions.

E-commerce Specialist at Ecatering

February 1, 2023 - September 1, 2023

Supported Ecatering's website migration, transitioning to Shopify+, including site navigation mapping and content optimization for SEO using Semrush.

E-commerce Administrator at Fishpools Ltd

October 1, 2020 - February 1, 2023

Managed the online platform for the largest quality furniture store in Southeast England; created seamless digital journeys and used Google Analytics and Power BI to derive insights; improved Trustpilot rating and stakeholder engagement.

E-commerce Assistant at Moonlight Design Ltd

January 1, 2019 - October 1, 2020

Delivered effective communication and multitasking to support a specialist luxury lighting consultancy; liaised with suppliers and internal teams to manage UK and international sales; built customer relationships and authored social media content.

Senior Digital Marketing Executive at William Smith Group

September 1, 2023 - May 31, 2024

Implemented and managed digital marketing strategies for the William Smith brand, driving brand awareness, website traffic, and lead generation. Project-managed a full e-commerce website migration and redesign, improving UX, SEO, and online conversion performance. Managed and optimized company websites (William Smith & Chevrons), ensuring content accuracy, user-friendly experience, and strong search engine performance. Developed automated email journeys and campaigns, including A/B testing, to improve engagement and conversion rates. Tracked, analyzed, and reported on digital campaign performance, delivering actionable insights and optimization recommendations aligned with business goals.