Katherine Peel

Senior Digital Marketing Executive at William Smith Group 1832

Implemented and managed digital marketing strategies for the William Smith brand, driving brand awareness, website traffic, and lead generation across multi-channel campaigns and performance analytics.

Senior Digital Marketing Executive at William Smith Group

Implemented and managed digital marketing strategies for the William Smith brand, driving brand awareness, website traffic, and lead generation. Project-managed a full e-commerce website migration and redesign, improving UX, SEO, and online conversion performance. Managed and optimized company websites (William Smith & Chevrons), ensuring content accuracy, user-friendly experience, and strong search engine performance. Developed automated email journeys and campaigns, including A/B testing, to improve engagement and conversion rates. Tracked, analyzed, and reported on digital campaign performance, delivering actionable insights and optimization recommendations aligned with business goals.

E-commerce Manager at Michael O'Connor Furniture

Developed and implemented e-commerce strategies to drive online sales and achieve business goals through a website migration, improving UX and online conversions.

E-commerce Specialist at Ecatering

Supported Ecatering's website migration, transitioning to Shopify+, including site navigation mapping and content optimization for SEO using Semrush.

E-commerce Administrator at Fishpools Ltd

Managed the online platform for the largest quality furniture store in Southeast England; created seamless digital journeys and used Google Analytics and Power BI to derive insights; improved Trustpilot rating and stakeholder engagement.