Portfolio Manager at Philip Morris International (Toronto, Canada)

Owned end-to-end portfolio strategy, aligning brand priorities with global and local commercial goals and performance targets. Led GTM strategy for core and limited edition products, coordinating cross-functional teams to deliver on time and on budget. Defined pricing and promotional frameworks to optimize revenue, margin and category growth. Drove cross-functional alignment across sales, digital, and operations to maximize execution effectiveness. Owned omnichannel marketing calendar, aligning global brand priorities to local market needs. Monitored performance and insights, optimizing product and trade initiatives based on data-driven recommendations. Managed creative agency partnerships to deliver 50+ immersive brand activations and retail experiences that enhanced consumer engagement and drive trials.

Portfolio Executive at Philip Morris International (Toronto, Canada)

Led the go-to-market strategy for a premium lifestyle product launch, achieving fastest adoption and significantly improving NPS within the first month. Developed pricing, offer, and promotional strategies, resulting in a 1.3X boost in acquisition. Managed complete product lifecycle - from packaging and pricing to GTM and volume target delivery. Enhanced customer lifecycle experience through personalized campaigns and segmentation, increasing engagement across email, in-store, and digital touchpoints. Collaborated with creative and content teams to develop high impact digital and retail assets for IQOS brand.

Integrated Business Planner at Philip Morris International (Toronto, Canada)

Selected for international assignment to support IBP consistency during major organizational and regulatory shifts (e.g., Plain Packaging). Collaborated across market, supply chain, and sales to ensure launch readiness, improve forecast accuracy and effective customer fulfillment. Supported portfolio decisions by analyzing demand, seasonality, and channel performance to influence pricing and planning. Ensured 99.5%+ service levels across B2C and B2B channels by aligning operational execution with market needs.

S&OP Planning Exec. for Canada & Caribbean Markets at Philip Morris International (Guadalajara, Mexico)

Supported the successful centralization of Supply Chain planning operations in Mexico, enabling more agile planning across LATAM and Canada. Delivered $1.5M+ in cost avoidance through streamlined planning processes and project execution. Optimized the replenishment of 200+ SKUs, contributing to higher customer satisfaction. Re-engineered master data processes for new SKU creation in SAP & PLM, reducing lead times by 60 days and ensuring timely readiness for launch. Maintained 99.8%+ customer service level across B2C and B2B channels all markets, exceeding the KPIs in 2017-2019. Oversaw demand and supply for 15+ markets in LATAM, while coordinating with marketing and operations teams to support product launches and trade initiatives.