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I’m a creative strategist with a background in brand communications and international FMCG environments. I translate complex briefs into culturally relevant ideas, brand narratives, and integrated campaigns that resonate across markets. I thrive collaborating across creative, commercial, and production teams in fast-paced, multi-market contexts, and I’m passionate about creator-led content and building digital communities. I enjoy shaping strategic narratives from insights, managing multi-market campaigns, and guiding influencer and creator content to align with brand tone and objectives. I’m always learning and adapting in dynamic environments, aiming to deliver clear, impactful work that bridges creative expression with business results.…I’m a creative strategist with a background in brand communications and international FMCG environments. I translate complex briefs into culturally relevant ideas, brand narratives, and integrated campaigns that resonate across markets. I thrive collaborating across creative, commercial, and production teams in fast-paced, multi-market contexts, and I’m passionate about creator-led content and building digital communities. I enjoy shaping strategic narratives from insights, managing multi-market campaigns, and guiding influencer and creator content to align with brand tone and objectives. I’m always learning and adapting in dynamic environments, aiming to deliver clear, impactful work that bridges creative expression with business results.

Raffaella Uccelli

Brand Strategist, Content Strategist, Content Creator, +2

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I’m a creative strategist with a background in brand communications and international FMCG environments. I translate complex briefs into culturally relevant ideas, brand narratives, and integrated campaigns that resonate across markets. I thrive collaborating across creative, commercial, and production teams in fast-paced, multi-market contexts, and I’m passionate about creator-led content and building digital communities. I enjoy shaping strategic narratives from insights, managing multi-market campaigns, and guiding influencer and creator content to align with brand tone and objectives. I’m always learning and adapting in dynamic environments, aiming to deliver clear, impactful work that bridges creative expression with business results.…I’m a creative strategist with a background in brand communications and international FMCG environments. I translate complex briefs into culturally relevant ideas, brand narratives, and integrated campaigns that resonate across markets. I thrive collaborating across creative, commercial, and production teams in fast-paced, multi-market contexts, and I’m passionate about creator-led content and building digital communities. I enjoy shaping strategic narratives from insights, managing multi-market campaigns, and guiding influencer and creator content to align with brand tone and objectives. I’m always learning and adapting in dynamic environments, aiming to deliver clear, impactful work that bridges creative expression with business results.

Available to hire

I’m a creative strategist with a background in brand communications and international FMCG environments. I translate complex briefs into culturally relevant ideas, brand narratives, and integrated campaigns that resonate across markets. I thrive collaborating across creative, commercial, and production teams in fast-paced, multi-market contexts, and I’m passionate about creator-led content and building digital communities.

I enjoy shaping strategic narratives from insights, managing multi-market campaigns, and guiding influencer and creator content to align with brand tone and objectives. I’m always learning and adapting in dynamic environments, aiming to deliver clear, impactful work that bridges creative expression with business results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

German

Beginner

Work Experience

Brand Communications & Content Analyst at ALICO RP

January 1, 2025 - Present

Supported multi-market brand and communication initiatives, contributing strategic insights to commercial, pricing, and positioning discussions. Coordinated BTL activations and campaign execution across regions, ensuring consistency between creative direction, business priorities, and local market needs. Managed multiple workstreams simultaneously, strengthening prioritization, structured thinking, and cross-functional collaboration in a high-pressure, international context.

Junior International Business Analyst at ALICO RP

August 1, 2023 - December 1, 2024

Supported and managed International Mass Consumption (CMI) projects focused on innovation and operational efficiency across multiple markets.

CMI Projects Intern at ALICO RP

February 1, 2022 - July 1, 2023

Translated client briefs and business challenges into brand positioning, naming, and creative communication strategies grounded in cultural and consumer insights. Contributed to early-stage creative ideation through desk research, trend analysis, and the development of insight-driven strategic narratives.

Creative Strategist | Brand & Communications at Infinito Consultores

October 1, 2020 - February 1, 2022

Developed creative communication strategies and brand narratives, translating business objectives and consumer insights into integrated campaign ideas across multiple markets. Led the ideation and execution of branded content initiatives, working with external agencies and internal stakeholders to ensure creative consistency and strategic alignment. Managed influencer and creator content for brand campaigns, coordinating messaging, formats, and deliverables to ensure alignment with brand tone and campaign objectives. Crafted campaign messaging, content guidelines, and storytelling frameworks, balancing creative expression with strategic clarity in fast-moving environments.