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I'm Candice Yu Sim Maskell, a brand and communications strategist and leader with 20+ years shaping narrative, visibility, and partnerships at the intersection of entertainment, technology, wellness, and culture. Trusted advisor to founders and executive teams translating vision into market authority, revenue-supporting communications, and high-impact experiences. I build cohesive brand systems, modern PR strategies, and cross-functional teams that scale organizations while protecting culture and trust.…I'm Candice Yu Sim Maskell, a brand and communications strategist and leader with 20+ years shaping narrative, visibility, and partnerships at the intersection of entertainment, technology, wellness, and culture. Trusted advisor to founders and executive teams translating vision into market authority, revenue-supporting communications, and high-impact experiences. I build cohesive brand systems, modern PR strategies, and cross-functional teams that scale organizations while protecting culture and trust.

Candice Yu Sim Maskell

Brand Strategist, Content Strategist, Marketing Strategist, +6

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I'm Candice Yu Sim Maskell, a brand and communications strategist and leader with 20+ years shaping narrative, visibility, and partnerships at the intersection of entertainment, technology, wellness, and culture. Trusted advisor to founders and executive teams translating vision into market authority, revenue-supporting communications, and high-impact experiences. I build cohesive brand systems, modern PR strategies, and cross-functional teams that scale organizations while protecting culture and trust.…I'm Candice Yu Sim Maskell, a brand and communications strategist and leader with 20+ years shaping narrative, visibility, and partnerships at the intersection of entertainment, technology, wellness, and culture. Trusted advisor to founders and executive teams translating vision into market authority, revenue-supporting communications, and high-impact experiences. I build cohesive brand systems, modern PR strategies, and cross-functional teams that scale organizations while protecting culture and trust.

Available to hire

I’m Candice Yu Sim Maskell, a brand and communications strategist and leader with 20+ years shaping narrative, visibility, and partnerships at the intersection of entertainment, technology, wellness, and culture.

Trusted advisor to founders and executive teams translating vision into market authority, revenue-supporting communications, and high-impact experiences. I build cohesive brand systems, modern PR strategies, and cross-functional teams that scale organizations while protecting culture and trust.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of Marketing & Brand at Evenflow.io

January 1, 2017 - January 1, 2018

Led end-to-end marketing and brand strategy; built cohesive go-to-market campaigns; collaborated with founders to accelerate growth and revenue; developed messaging platforms and investor-ready narratives.

Interim Head of Marketing & Brand at The Wellness Agency

January 1, 2018 - Present

Directed branding, PR strategy, and communications planning for startups and established organizations; built end-to-end visibility systems and partnered with CEOs on corporate narrative and investor communications.

VP, Brand Marketing & Communications at Samsung PMK•BNC

January 1, 2013 - January 1, 2014

Led influencer and experiential campaigns across music, film, fashion, sports, and tech; managed agency partners; generated $156M+ in earned media value.

Senior Liaison between Brand, Talent, and Agencies at Verizon Wireless Tribal Brand

January 1, 2007 - January 1, 2011

Liaised between brand, talent, and agencies; led a 10+ person VP team; delivered substantial media value through strategic PR and artist partnerships across marquee moments such as Super Bowl, Grammys, and Oscars.

Influencer & Experiential Strategist at Samsung Mobile

January 1, 2007 - January 1, 2011

Directed influencer activations across music, film, fashion, sports, and tech; led marquee cultural moments and partnerships with artists, driving high-engagement campaigns.

Brand & Communications Advisor & Consultant at Independent Practice

January 1, 2014 - Present

Advising brands on narrative, visibility, and partnerships; leading end-to-end visibility systems including messaging frameworks, media relations, newsletters, content strategy, and thought leadership platforms; partnering with founders and executives to translate vision into market authority and revenue-supporting communications.

Head of Marketing at Evenflow.io

January 1, 2017 - December 31, 2018

Integrated mind-fullness platform go-to-market; directed PR, email, social, paid media, and events to drive acquisition and retention; managed performance agencies and optimized CPA to improve ROI.

Co-Founder & CMO at Bird of a Feather, Inc.

January 1, 2014 - December 31, 2020

Co-founded and led marketing strategy and growth initiatives; built wellness brand programs, led experiential marketing and partnerships with retailers and media, and oversaw marketing operations to drive revenue.

Senior Lead, Tribal Brand at Verizon Wireless

January 1, 2007 - December 31, 2011

Liaised between brand, talent, and agencies; directed national campaigns and premium experiences shaping the tribal/artist partnerships and overall brand narrative.

Advisor & Consultant at Brand & Communications (Independent Practice – Remote)

January 1, 2014 - Present

Lead brand architecture, PR strategy, and communications planning for startups and established organizations. Build end-to-end visibility systems including messaging frameworks, media relations, newsletters, content strategy, and thought leadership platforms. Partner with CEOs and founders on corporate narrative, investor storytelling, and executive presence. Manage agencies and cross-functional partners to deliver campaigns aligned with pipeline and reputation goals.

Interim Head of Marketing & Brand at The Wellness Agency

January 1, 2022 - December 31, 2023

Directed positioning, communications, and brand leadership for client initiatives; built thought leadership platforms, messaging, and partnerships; supported CEOs and founders with narrative and executive presence. Oversaw end-to-end marketing, PR, content, and campaigns to drive growth and transformation.

VP, Brand Marketing & Communications at PMK|BNC (Samsung)

January 1, 2013 - December 31, 2014

Led national campaigns and experiential/influencer strategies for Samsung via PMK|BNC. Served as senior liaison between brand, talent, and agencies; directed influencer and experiential programs across music, film, fashion, sports, and tech to drive brand impact.

Co-Founder & CMO at Birds of a Feather, Inc.

January 1, 2014 - December 31, 2020

Built wellness-focused brand partnerships and co-founded the company; led brand marketing, investor storytelling, and executive presence; managed performance marketing and partner programs to drive revenue and growth.

VP, Publicity & Marketing – Verizon Wireless Tribal Brand at Verizon Wireless

January 1, 2007 - December 31, 2011

Produced national campaigns and product launches across multiple categories; acted as senior liaison between brand, talent, and agencies; delivered substantial media value through strategic PR and artist collaborations.