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I’m a growth-focused marketing professional with an MSc in Marketing and hands-on experience driving demand generation across the US, Canada, and Latin America. I excel at aligning sales and marketing, optimizing funnels, and turning data into actionable campaigns. Most recently I’ve led growth initiatives at AB Tasty, building multi-channel programs and partnering with strategic tech vendors to source pipeline. I’m passionate about market insights and consumer behavior, and I enjoy turning complex ICP pain points into clear value propositions.…I’m a growth-focused marketing professional with an MSc in Marketing and hands-on experience driving demand generation across the US, Canada, and Latin America. I excel at aligning sales and marketing, optimizing funnels, and turning data into actionable campaigns. Most recently I’ve led growth initiatives at AB Tasty, building multi-channel programs and partnering with strategic tech vendors to source pipeline. I’m passionate about market insights and consumer behavior, and I enjoy turning complex ICP pain points into clear value propositions.

Natalia Soto-Aponte

Growth Marketer, Marketing Strategist, Brand Strategist, +2

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I’m a growth-focused marketing professional with an MSc in Marketing and hands-on experience driving demand generation across the US, Canada, and Latin America. I excel at aligning sales and marketing, optimizing funnels, and turning data into actionable campaigns. Most recently I’ve led growth initiatives at AB Tasty, building multi-channel programs and partnering with strategic tech vendors to source pipeline. I’m passionate about market insights and consumer behavior, and I enjoy turning complex ICP pain points into clear value propositions.…I’m a growth-focused marketing professional with an MSc in Marketing and hands-on experience driving demand generation across the US, Canada, and Latin America. I excel at aligning sales and marketing, optimizing funnels, and turning data into actionable campaigns. Most recently I’ve led growth initiatives at AB Tasty, building multi-channel programs and partnering with strategic tech vendors to source pipeline. I’m passionate about market insights and consumer behavior, and I enjoy turning complex ICP pain points into clear value propositions.

Available to hire

I’m a growth-focused marketing professional with an MSc in Marketing and hands-on experience driving demand generation across the US, Canada, and Latin America. I excel at aligning sales and marketing, optimizing funnels, and turning data into actionable campaigns.

Most recently I’ve led growth initiatives at AB Tasty, building multi-channel programs and partnering with strategic tech vendors to source pipeline. I’m passionate about market insights and consumer behavior, and I enjoy turning complex ICP pain points into clear value propositions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Growth Marketing Manager at AB Tasty, Inc.

July 1, 2025 - Present

Own end-to-end US demand generation across email nurture, content, events, and GTM campaigns; contribute to 60–70% of pipeline influenced by marketing programs. Partner with sales to execute ICP-targeted owned events and campaigns, accelerating pipeline velocity and converting target accounts into opportunities, with 65%+ of event attendees progressing to qualified sales conversations. Design and optimize multi-touch email nurture and content campaigns based on ICP pain points and market trends, achieving 38% average open rates and 12%+ click-through rates. Leverage strategic partners to source pipeline, generating 5–10 partner-sourced opportunities per quarter. Lead post-campaign analysis, funnel reporting, and pipeline contribution tracking for daily pipeline reviews and QBR/QBP planning, using performance insights to increase marketing-influenced pipeline by 25%+ over two quarters.

Marketing Lead for US, Canada, and Latin America Markets at Symtrax

November 1, 2023 - June 30, 2025

Utilized Pardot, Constant Contact, and HubSpot to streamline campaign execution and reporting, increasing upsell rates by 15% and enhancing lead nurturing capabilities. Managed AdWords and digital marketing to increase lead generation by 35% and expand market reach by 20% across US, Canada, and Latin America; leveraged Semrush for market and competitor analysis to enhance campaign positioning. Implemented CRO strategies on landing pages and social media channels, increasing conversions by 30+ per quarter through A/B testing. Conducted A/B tests on email campaigns and social media ads, achieving 27.1% increase in audience interaction. Authored blog posts and managed social media, increasing followers by 4,000+ and boosting engagement by 27.1% in one quarter.

Performance Marketing Specialist at Cybba

July 1, 2022 - October 31, 2023

Led CRO and A/B testing initiatives across campaigns and audience segments, improving campaign efficiency by 20% and measurable outcomes by 15%. Optimized copy, targeting, and design using real-time performance data, managing tracking and reporting through Marketo, HubSpot, and analytics tools to maximize conversions and ROI. Contributed to performance marketing strategies that increased brand visibility by 30% through data-driven campaign execution.

Brand Specialist at De la Cruz & Associates

July 1, 2021 - June 30, 2022

Managed end-to-end execution of 10+ high-profile events with 100% on-time delivery, leading regional brand activations and market research that contributed to a 15% increase in market share. Created and managed email, social, and web content that increased social engagement by 25% and email open rates by 20%.