Hi, I’m Liz Hardy, a senior marketing leader and Virtual CMO with 20+ years’ experience across SaaS, health-tech, aged care and B2B services. I specialise in campaign strategy, creative evaluation, and quality assurance, including structured assessment of AI- and LLM-generated marketing outputs to ensure brand alignment, ethical marketing practices, and measurable impact. I combine strategic oversight with hands-on execution, delivering outcomes for national programs and multi-site operations with strong commercial and analytical discipline. As Director of Ipso Facto Marketing, I partner with CEOs and executive teams at national level to translate strategy into practical tools, training and bespoke campaigns. I’m known for combining strategic vision with hands-on execution, brand governance, and the ability to influence at executive and Board levels while maintaining an ethical, collaborative approach.…Hi, I’m Liz Hardy, a senior marketing leader and Virtual CMO with 20+ years’ experience across SaaS, health-tech, aged care and B2B services. I specialise in campaign strategy, creative evaluation, and quality assurance, including structured assessment of AI- and LLM-generated marketing outputs to ensure brand alignment, ethical marketing practices, and measurable impact. I combine strategic oversight with hands-on execution, delivering outcomes for national programs and multi-site operations with strong commercial and analytical discipline. As Director of Ipso Facto Marketing, I partner with CEOs and executive teams at national level to translate strategy into practical tools, training and bespoke campaigns. I’m known for combining strategic vision with hands-on execution, brand governance, and the ability to influence at executive and Board levels while maintaining an ethical, collaborative approach.WWWW…