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I'm Fatemeh Azadbakht, a senior brand identity designer based in Toronto. For 15+ years, I craft premium, minimalist visual systems for regulated financial services, enterprise, and consumer brands, focusing on typography-driven logos, monograms, and cohesive color systems. I translate concepts into scalable, production-ready assets and concise style guides, collaborating across product, marketing, vendors, and printers to preserve brand fidelity from concept to production. I'm proficient in Adobe Creative Suite and Figma and lean on strong production judgment to ensure vector precision and accessibility.…I'm Fatemeh Azadbakht, a senior brand identity designer based in Toronto. For 15+ years, I craft premium, minimalist visual systems for regulated financial services, enterprise, and consumer brands, focusing on typography-driven logos, monograms, and cohesive color systems. I translate concepts into scalable, production-ready assets and concise style guides, collaborating across product, marketing, vendors, and printers to preserve brand fidelity from concept to production. I'm proficient in Adobe Creative Suite and Figma and lean on strong production judgment to ensure vector precision and accessibility.

Fatemeh Azadbakht

Brand Designer, Designer, Graphic Designer, +2

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I'm Fatemeh Azadbakht, a senior brand identity designer based in Toronto. For 15+ years, I craft premium, minimalist visual systems for regulated financial services, enterprise, and consumer brands, focusing on typography-driven logos, monograms, and cohesive color systems. I translate concepts into scalable, production-ready assets and concise style guides, collaborating across product, marketing, vendors, and printers to preserve brand fidelity from concept to production. I'm proficient in Adobe Creative Suite and Figma and lean on strong production judgment to ensure vector precision and accessibility.…I'm Fatemeh Azadbakht, a senior brand identity designer based in Toronto. For 15+ years, I craft premium, minimalist visual systems for regulated financial services, enterprise, and consumer brands, focusing on typography-driven logos, monograms, and cohesive color systems. I translate concepts into scalable, production-ready assets and concise style guides, collaborating across product, marketing, vendors, and printers to preserve brand fidelity from concept to production. I'm proficient in Adobe Creative Suite and Figma and lean on strong production judgment to ensure vector precision and accessibility.

Available to hire

I’m Fatemeh Azadbakht, a senior brand identity designer based in Toronto. For 15+ years, I craft premium, minimalist visual systems for regulated financial services, enterprise, and consumer brands, focusing on typography-driven logos, monograms, and cohesive color systems.

I translate concepts into scalable, production-ready assets and concise style guides, collaborating across product, marketing, vendors, and printers to preserve brand fidelity from concept to production. I’m proficient in Adobe Creative Suite and Figma and lean on strong production judgment to ensure vector precision and accessibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Advanced

Persian

Fluent

Work Experience

Senior Graphic Designer, Brand and Digital at FIRST Insurance Funding of Canada

January 1, 2015 - January 1, 2026

Owned brand system execution across digital and print in a regulated financial services environment, ensuring trust, clarity, and consistency across high visibility touchpoints. Designed typographically rigorous layouts for bilingual English and French materials. Built modular email templates in Mailchimp and scalable template systems for web and social banners. Delivered production-ready assets and concise style guides; collaborated with marketing, operations, and IT to translate requirements into execution-ready design; specified premium print finishes and color management including foil, varnish, emboss, and Pantone to CMYK conversions to maintain consistent physical brand expression.

Senior Designer and Design Lead at OOBE Inc

September 1, 2010 - Present

Led end-to-end brand identity and web design work for clients, translating briefs into minimalist systems with refined typography and polished applications. Designed logo and monogram concepts focused on proportion, negative space, and production constraints for small formats, developed restrained color palettes with usage guidelines, produced packaging and tag style mockups, and authored concise style guides to support long-term consistency. Delivered production-ready assets, collaborated with developers and printers to protect fidelity through implementation.

Web and UI Designer at Mako Invent

July 1, 2014 - September 1, 2014

Designed web layouts and UI structures with consistent typographic hierarchy and reusable modules; partnered with developers to ensure build accuracy through organized files, clear spacing specs, and visual QA.

Graphic Designer and Visual Communicator at Department of Media

September 1, 2013 - June 1, 2014

Produced editorial and event layouts with strong composition and typographic control for print and digital communications; supported photography selection and post-production workflows to improve cohesion and visual tone across brand materials.

Graphic Designer at World Service Cargo

April 1, 2010 - December 1, 2011

Designed corporate marketing and operational materials across print and digital, maintaining consistent brand presentation and production readiness.