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I'm Carly McGettigan, a Lancaster, Pennsylvania-based communications and social media specialist with 7+ years of experience in hospitality and entertainment media. I love turning ideas into engaging content and campaigns that drive brand growth and guest experiences. I've led social media strategies, influencer programs, and content production across multi-brand portfolios. Highlights include launching Instagram channels for The Hotel Hershey and Hershey Lodge, co-leading Hershey’s Sweet Insiders influencer program, and creating SEO-informed blog content that boosted visibility and guest engagement across local and national outlets.…I'm Carly McGettigan, a Lancaster, Pennsylvania-based communications and social media specialist with 7+ years of experience in hospitality and entertainment media. I love turning ideas into engaging content and campaigns that drive brand growth and guest experiences. I've led social media strategies, influencer programs, and content production across multi-brand portfolios. Highlights include launching Instagram channels for The Hotel Hershey and Hershey Lodge, co-leading Hershey’s Sweet Insiders influencer program, and creating SEO-informed blog content that boosted visibility and guest engagement across local and national outlets.

Carly McGettigan

Social Media Manager, Content Creator, PR Freelancer, +2

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I'm Carly McGettigan, a Lancaster, Pennsylvania-based communications and social media specialist with 7+ years of experience in hospitality and entertainment media. I love turning ideas into engaging content and campaigns that drive brand growth and guest experiences. I've led social media strategies, influencer programs, and content production across multi-brand portfolios. Highlights include launching Instagram channels for The Hotel Hershey and Hershey Lodge, co-leading Hershey’s Sweet Insiders influencer program, and creating SEO-informed blog content that boosted visibility and guest engagement across local and national outlets.…I'm Carly McGettigan, a Lancaster, Pennsylvania-based communications and social media specialist with 7+ years of experience in hospitality and entertainment media. I love turning ideas into engaging content and campaigns that drive brand growth and guest experiences. I've led social media strategies, influencer programs, and content production across multi-brand portfolios. Highlights include launching Instagram channels for The Hotel Hershey and Hershey Lodge, co-leading Hershey’s Sweet Insiders influencer program, and creating SEO-informed blog content that boosted visibility and guest engagement across local and national outlets.

Available to hire

I’m Carly McGettigan, a Lancaster, Pennsylvania-based communications and social media specialist with 7+ years of experience in hospitality and entertainment media. I love turning ideas into engaging content and campaigns that drive brand growth and guest experiences.

I’ve led social media strategies, influencer programs, and content production across multi-brand portfolios. Highlights include launching Instagram channels for The Hotel Hershey and Hershey Lodge, co-leading Hershey’s Sweet Insiders influencer program, and creating SEO-informed blog content that boosted visibility and guest engagement across local and national outlets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Content Specialist at Hershey Entertainment & Resorts

July 1, 2024 - Present

Managed daily operations and strategy for 11 Hershey-branded social media channels across Hershey Resort properties; orchestrated social media strategy for launches of The Villas at The Hotel Hershey, 1933 Restaurant, STACKS Eatery, Hershey Social, and Hershey Inn & Suites. Led all PR efforts for the Chocolate Spa and Melt Spa by Hershey, securing national coverage in People, Wellness 360, American Spa, and Conde Nast Traveler. Co-led Hershey's Sweet Insiders influencer program, serving as the point of contact for content planning and on-property visits.

Communications Coordinator at Hershey Entertainment & Resorts

February 1, 2022 - July 1, 2024

Executed the launch of Instagram channels for The Hotel Hershey and Hershey Lodge; oversaw daily operations and community engagement for five additional brand channels. Produced high-volume long-form content for the Hershey, PA blog, employing SEO best practices to improve search visibility and guest engagement. Developed targeted media lists and pitched stories that secured coverage in local and national publications.

Communications and Social Media Specialist at LNP Media Group

June 1, 2020 - February 1, 2022

Coordinated communications and social media across multiple local brands; managed end-to-end social strategies, event activations, and content creation. Delivered high-visibility features for Visit Lancaster tourism magazine and crafted editorial content for local business coverage. Drove engagement and reach for partner brands through strategic posting and community management.

Marketing Intern at NBC Sports Philadelphia

May 1, 2019 - September 1, 2019

Orchestrated marketing activations for the NBC Authentic Fan Campaign, driving brand loyalty across Philadelphia’s major sports franchises. Managed end-to-end event logistics, vendor relations, and promotional operations, including catering, transportation, and on-site execution.

Event Marketing Intern at Philadelphia Magazine

May 1, 2019 - September 1, 2019

Coordinated full-scale logistics for magazine-hosted events ranging from 20 to 500 attendees; focused on vendor management and guest experience. Executed live social coverage and content creation, using real-time storytelling to engage the magazine’s digital audience. Managed on-site event operations, including guest registration and vendor oversight to ensure timely execution.

Content Specialist at Hershey Entertainment & Resorts

February 1, 2022 - July 1, 2024

Manage the daily operations and strategy for 11 social media channels across the Hershey resort, spa, and dining portfolio. Orchestrated the social media strategy for launches of The Villas at The Hotel Hershey, 1933 Restaurant, STACKS Eatery, Hershey Social, and Hershey Inn & Suites. Lead all PR efforts for Hershey Chocolate Spa, generating national media coverage in PEOPLE, Well + Good, American Spa, and Condé Nast Traveler. Co-lead Hershey’s Sweet Insiders influencer program, serving as the point of contact for content planning and on-property visits.