Hi, I’m Kevin Montalvo, a Content & Social Media Strategist with 6+ years of experience leading content execution, brand communication and social media strategy for regional and multinational brands across consumer goods, financial services and retail. I thrive in crisis situations, social listening, and influencer partnerships, and I’ve built hands-on experience shaping tone of voice, content formats, and creative direction in Peru and Spain. I enjoy turning insights into engaging campaigns and scalable social programs that drive growth and protect brand reputation. I excel at turning insights into actionable content, developing monthly calendars, tone of voice guidelines, and creative formats that drive growth; I have hands-on experience with crisis response, social listening tools like Emplifi and Brandwatch, and collaborating with cross-functional teams to deliver measurable results.

Kevin Montalvo

Hi, I’m Kevin Montalvo, a Content & Social Media Strategist with 6+ years of experience leading content execution, brand communication and social media strategy for regional and multinational brands across consumer goods, financial services and retail. I thrive in crisis situations, social listening, and influencer partnerships, and I’ve built hands-on experience shaping tone of voice, content formats, and creative direction in Peru and Spain. I enjoy turning insights into engaging campaigns and scalable social programs that drive growth and protect brand reputation. I excel at turning insights into actionable content, developing monthly calendars, tone of voice guidelines, and creative formats that drive growth; I have hands-on experience with crisis response, social listening tools like Emplifi and Brandwatch, and collaborating with cross-functional teams to deliver measurable results.

Available to hire

Hi, I’m Kevin Montalvo, a Content & Social Media Strategist with 6+ years of experience leading content execution, brand communication and social media strategy for regional and multinational brands across consumer goods, financial services and retail. I thrive in crisis situations, social listening, and influencer partnerships, and I’ve built hands-on experience shaping tone of voice, content formats, and creative direction in Peru and Spain. I enjoy turning insights into engaging campaigns and scalable social programs that drive growth and protect brand reputation.

I excel at turning insights into actionable content, developing monthly calendars, tone of voice guidelines, and creative formats that drive growth; I have hands-on experience with crisis response, social listening tools like Emplifi and Brandwatch, and collaborating with cross-functional teams to deliver measurable results.

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Language

English
Advanced

Work Experience

Senior Content Manager at Falabella Bank
January 1, 2022 - January 1, 2024
Led content execution and social media operations for a national financial brand during a reputational crisis, coordinating with the client’s marketing team. Managed social listening using Emplifi and Brandwatch to identify customer pain points and sentiment drivers across platforms. Improved brand sentiment from negative to neutral within two weeks through content optimization, response protocols and crisis messaging. Defined monthly content calendars, formats and objectives per post, delivering performance reports and insights to stakeholders.
Content Manager at Mood Agency
January 1, 2020 - January 1, 2021
Managed content execution and social media monitoring for brands including iShop Peru, Cemento Inka, Winter’s and Cartavio group. Led crisis response strategy during COVID-19, improving negative sentiment from 21% to 9% within one week through humanized brand responses and virtual advisor content.

Education

Advertising & Digital Marketing at Toulouse Lautrec
January 11, 2030 - February 10, 2026
Social Media Specialization at Brother Lima School of Creatives
January 11, 2030 - February 10, 2026
Commercial Management Certificate at EZOS (Spain)
January 11, 2030 - February 10, 2026

Qualifications

Advertising & Digital Marketing
January 11, 2030 - February 10, 2026
Social Media Specialization
January 11, 2030 - February 10, 2026
Commercial Management Certificate
January 11, 2030 - February 10, 2026

Industry Experience

Media & Entertainment, Financial Services, Retail, Consumer Goods, Professional Services, Software & Internet