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I'm Michael Lam, a freelance SEO expert with over a decade of experience helping large and mid-size brands grow organic revenue. I specialise in developing clear, detailed strategies and dev-ready technical audits that prioritise ROI, stakeholder buy-in, and sustainable search visibility. I lead and collaborate with teams of SEO consultants, guiding end-to-end activation or hands-on delivery. Recently I've been at the forefront of GEO and AI-enabled search, driving visibility toward LLMs and answer engines, delivering measurable results for clients.…I'm Michael Lam, a freelance SEO expert with over a decade of experience helping large and mid-size brands grow organic revenue. I specialise in developing clear, detailed strategies and dev-ready technical audits that prioritise ROI, stakeholder buy-in, and sustainable search visibility. I lead and collaborate with teams of SEO consultants, guiding end-to-end activation or hands-on delivery. Recently I've been at the forefront of GEO and AI-enabled search, driving visibility toward LLMs and answer engines, delivering measurable results for clients.

Michael Lam

SEO Expert, Digital Marketer, Marketing Strategist, +3

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I'm Michael Lam, a freelance SEO expert with over a decade of experience helping large and mid-size brands grow organic revenue. I specialise in developing clear, detailed strategies and dev-ready technical audits that prioritise ROI, stakeholder buy-in, and sustainable search visibility. I lead and collaborate with teams of SEO consultants, guiding end-to-end activation or hands-on delivery. Recently I've been at the forefront of GEO and AI-enabled search, driving visibility toward LLMs and answer engines, delivering measurable results for clients.…I'm Michael Lam, a freelance SEO expert with over a decade of experience helping large and mid-size brands grow organic revenue. I specialise in developing clear, detailed strategies and dev-ready technical audits that prioritise ROI, stakeholder buy-in, and sustainable search visibility. I lead and collaborate with teams of SEO consultants, guiding end-to-end activation or hands-on delivery. Recently I've been at the forefront of GEO and AI-enabled search, driving visibility toward LLMs and answer engines, delivering measurable results for clients.

Available to hire

I’m Michael Lam, a freelance SEO expert with over a decade of experience helping large and mid-size brands grow organic revenue. I specialise in developing clear, detailed strategies and dev-ready technical audits that prioritise ROI, stakeholder buy-in, and sustainable search visibility.

I lead and collaborate with teams of SEO consultants, guiding end-to-end activation or hands-on delivery. Recently I’ve been at the forefront of GEO and AI-enabled search, driving visibility toward LLMs and answer engines, delivering measurable results for clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Associate Director at Brain Labs

January 1, 2024 - January 1, 2026

Led on search strategies designed to drive organic revenue and traffic; managed end-to-end SEO initiatives and client relationships.

Organic Team Lead at Assemble Global

January 1, 2018 - January 1, 2023

Promoted twice from SEO Manager to Senior Manager to Team Lead; built search strategies and roadmaps; activated end-to-end; led site migrations, content strategies, advanced technical audits and data insights; led QBRs and monthly meetings; managed client relationships.

SEO Executive at Koozai

January 1, 2017 - January 1, 2018

SEO lead across small national clients, activating on keyword research, internal linking, content briefs, technical audits and on-page optimisations.

SEO Lead at MGX Digital

January 1, 2026 - Present

Lead across four clients, activating across technical SEO, content and on-page strategies; developing GEO and AI strategies through data analysis; implementing SEO suggestions including schema markup, redirects, content pages and metadata across WordPress websites.

Associate Director (SEO) at Brain Labs

January 1, 2024 - December 31, 2026

Lead on search strategies that drive organic revenue and traffic in a new world of SEO, seeing projects through end to end while successfully maintaining client relationships; manage a team of two managers and four associates and specialists, prioritizing resource planning.