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Hi, I’m Viraj Parmar. I’m a marketing professional with 7+ years of experience across performance marketing, CRM, and omnichannel campaigns in retail and digital-first businesses. I specialize in paid media, marketing automation, and analytics, and I’m passionate about data-driven optimization and privacy-first marketing practices. I enjoy turning data into actionable improvements that boost conversion, ROAS, and customer engagement, while ensuring compliance with GDPR and privacy principles. I collaborate across teams to drive growth and deliver measurable results in fast-paced environments.…Hi, I’m Viraj Parmar. I’m a marketing professional with 7+ years of experience across performance marketing, CRM, and omnichannel campaigns in retail and digital-first businesses. I specialize in paid media, marketing automation, and analytics, and I’m passionate about data-driven optimization and privacy-first marketing practices. I enjoy turning data into actionable improvements that boost conversion, ROAS, and customer engagement, while ensuring compliance with GDPR and privacy principles. I collaborate across teams to drive growth and deliver measurable results in fast-paced environments.

Viraj Parmar

Performance Marketer, Marketing Automation Specialist, Digital Marketer, +2

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Hi, I’m Viraj Parmar. I’m a marketing professional with 7+ years of experience across performance marketing, CRM, and omnichannel campaigns in retail and digital-first businesses. I specialize in paid media, marketing automation, and analytics, and I’m passionate about data-driven optimization and privacy-first marketing practices. I enjoy turning data into actionable improvements that boost conversion, ROAS, and customer engagement, while ensuring compliance with GDPR and privacy principles. I collaborate across teams to drive growth and deliver measurable results in fast-paced environments.…Hi, I’m Viraj Parmar. I’m a marketing professional with 7+ years of experience across performance marketing, CRM, and omnichannel campaigns in retail and digital-first businesses. I specialize in paid media, marketing automation, and analytics, and I’m passionate about data-driven optimization and privacy-first marketing practices. I enjoy turning data into actionable improvements that boost conversion, ROAS, and customer engagement, while ensuring compliance with GDPR and privacy principles. I collaborate across teams to drive growth and deliver measurable results in fast-paced environments.

Available to hire

Hi, I’m Viraj Parmar. I’m a marketing professional with 7+ years of experience across performance marketing, CRM, and omnichannel campaigns in retail and digital-first businesses. I specialize in paid media, marketing automation, and analytics, and I’m passionate about data-driven optimization and privacy-first marketing practices.

I enjoy turning data into actionable improvements that boost conversion, ROAS, and customer engagement, while ensuring compliance with GDPR and privacy principles. I collaborate across teams to drive growth and deliver measurable results in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Team Leader at TESCO

April 1, 2023 - Present

Led daily store operations for teams of 8–12, ensuring availability across 4,000+ SKUs and improving on-shelf availability in priority categories. Conducted weekly inventory reconciliation for 1,500+ product lines, reducing stock variance and shrinkage. Partnered with logistics to shorten delivery-to-shelf turnaround time by up to 6 hours during peak demand. Interpreted sales, footfall, and workforce data using Excel and Power BI to optimize staffing and merchandising layouts. Supported GDPR and privacy-first compliance by enforcing consent, data handling, and audit controls, achieving zero non-conformances across three audits. Delivered onboarding and performance coaching for 10+ new hires, reducing ramp-up time by 5 working days per employee.

Client Support Executive at FITTERNITY

January 1, 2022 - November 30, 2022

Reviewed customer engagement, churn trends, and cohort data using CRM and Excel, contributing to improved retention initiatives. Coordinated execution of 15+ omnichannel digital campaigns across marketing, design, and operations teams. Managed client onboarding, renewal tracking, and performance reporting via Power BI dashboards, sustaining 95%+ client satisfaction scores. Supported personalized marketing initiatives by segmenting users based on behavior, subscription type, and engagement levels.

Marketing Executive at RONAK ADVERTISING

May 1, 2019 - December 31, 2021

Delivered 12+ integrated campaigns across Google Ads, Meta Ads, and print media, generating 15,000+ audience interactions and consistent lead flow. Optimized paid media campaigns through data-driven testing and audience refinement, improving conversion rates by up to 18% and ROAS by 22%. Designed KPI dashboards for 8 client portfolios, reducing reporting turnaround time by 30% and accelerating optimization cycles. Implemented personalized email and lead-nurturing workflows in HubSpot using behavioral segmentation, increasing email CTR by 20%. Applied AI-assisted tools for ad copy variation and audience prediction, improving targeting efficiency by ~10%. Coached 3 junior team members on A/B testing frameworks, analytics interpretation, and campaign optimization techniques.

Marketing Associate at TRINITY TECHNOLABS

April 1, 2018 - April 30, 2019

Executed paid campaigns across Google Ads, Facebook, and LinkedIn, contributing to a 25% increase in qualified leads within one year. Conducted keyword research, competitor benchmarking, and market analysis to support SEO and SEM planning. Collaborated with design and content teams to optimize landing pages, improving organic traffic visibility and conversion performance. Built performance reports tracking CTR, CPC, conversion rates, and engagement metrics using Power BI and Excel. Ran personalized email automation and A/B testing campaigns in Mailchimp, increasing open rates and click-through performance.