Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Siri Grostad, a digital marketing and omnichannel professional with extensive experience in e-commerce, CRM, and marketing operations. I develop and implement omnichannel strategies, optimize customer journeys, and connect CRM, CMS, and logistics to create holistic, impact-driven customer experiences. Over the years I’ve led Nordic website initiatives, CMS migrations, and SEO/UX improvements, collaborating cross-functionally with sales, product, and IT teams to drive measurable digital results and transformation across platforms.…I'm Siri Grostad, a digital marketing and omnichannel professional with extensive experience in e-commerce, CRM, and marketing operations. I develop and implement omnichannel strategies, optimize customer journeys, and connect CRM, CMS, and logistics to create holistic, impact-driven customer experiences. Over the years I’ve led Nordic website initiatives, CMS migrations, and SEO/UX improvements, collaborating cross-functionally with sales, product, and IT teams to drive measurable digital results and transformation across platforms.

Siri Grostad

Project Manager, Marketing Automation Specialist, Growth Marketer, +1





I'm Siri Grostad, a digital marketing and omnichannel professional with extensive experience in e-commerce, CRM, and marketing operations. I develop and implement omnichannel strategies, optimize customer journeys, and connect CRM, CMS, and logistics to create holistic, impact-driven customer experiences. Over the years I’ve led Nordic website initiatives, CMS migrations, and SEO/UX improvements, collaborating cross-functionally with sales, product, and IT teams to drive measurable digital results and transformation across platforms.…I'm Siri Grostad, a digital marketing and omnichannel professional with extensive experience in e-commerce, CRM, and marketing operations. I develop and implement omnichannel strategies, optimize customer journeys, and connect CRM, CMS, and logistics to create holistic, impact-driven customer experiences. Over the years I’ve led Nordic website initiatives, CMS migrations, and SEO/UX improvements, collaborating cross-functionally with sales, product, and IT teams to drive measurable digital results and transformation across platforms.

Available to hire

I’m Siri Grostad, a digital marketing and omnichannel professional with extensive experience in e-commerce, CRM, and marketing operations. I develop and implement omnichannel strategies, optimize customer journeys, and connect CRM, CMS, and logistics to create holistic, impact-driven customer experiences.

Over the years I’ve led Nordic website initiatives, CMS migrations, and SEO/UX improvements, collaborating cross-functionally with sales, product, and IT teams to drive measurable digital results and transformation across platforms.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Norwegian

Fluent

English

Fluent

French

Fluent

Work Experience

Omnichannel Consultant at Roche Norge AS

January 1, 2025 - Present

Current role focusing on omnichannel strategy, segmentation and content optimization across channels to maximize engagement and impact of Roche's digital presence.

Omnichannel Consultant at Pharma Relations AS

January 1, 2023 - January 1, 2025

Digital marketing: marketing automation, segmentation, content production, LinkedIn, CRM support for sales, data quality, and analytics.

Omnichannel Lead, Dermatology & Respiratory, North Europe at Sanofi

January 1, 2017 - December 31, 2022

Developed and implemented channel strategies, content plans and KPIs driving digital transformation across the Nordic region; led Drupal-based Nordic websites; enhanced communication with health care professionals.

Web Manager at Visma Mamut AS

January 1, 2013 - December 31, 2017

Web migration and lead-generation site development; KPI-driven delivery, project management for web initiatives; implemented advanced analytics and marketing automation to optimize marketing/sales processes.

Web Manager (temporary) at Rajapack AS

January 1, 2012 - December 31, 2013

CMS and content production for e-commerce and SEO; improved online visibility and sales.

SEO Consultant at Outsider Norway (Group M)

January 1, 2011 - December 31, 2012

Technical SEO analysis, keyword research, link building, traffic optimization and recommendations.

Web Consultant (temporary position) at Boots Norway AS

January 1, 2010 - December 31, 2011

Administrative responsibility for e-commerce solutions and CMS (front-end and back-end); contributed to online store visibility.

Marketing Assistant and Web Editor at Roche Norge A/S

January 1, 1995 - December 31, 2000

Supported the sales team; established Roche Norway's first websites; front-end/back-end CMS work.