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I'm a results-driven social media specialist focused on elevating brands in beauty and medical aesthetics. I craft content strategy, build communities, and analyze performance to drive authentic growth across Instagram and other digital platforms.\n\nI combine education and branded storytelling to educate audiences, empower clinic partners, and turn followers into engaged clients. I thrive on translating brand voice into visuals and copy that resonate with diverse audiences while maintaining safety and education standards.…I'm a results-driven social media specialist focused on elevating brands in beauty and medical aesthetics. I craft content strategy, build communities, and analyze performance to drive authentic growth across Instagram and other digital platforms.\n\nI combine education and branded storytelling to educate audiences, empower clinic partners, and turn followers into engaged clients. I thrive on translating brand voice into visuals and copy that resonate with diverse audiences while maintaining safety and education standards.

Parwana Ayubi

Social Media Manager, Copywriter, Graphic Designer, +4

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I'm a results-driven social media specialist focused on elevating brands in beauty and medical aesthetics. I craft content strategy, build communities, and analyze performance to drive authentic growth across Instagram and other digital platforms.\n\nI combine education and branded storytelling to educate audiences, empower clinic partners, and turn followers into engaged clients. I thrive on translating brand voice into visuals and copy that resonate with diverse audiences while maintaining safety and education standards.…I'm a results-driven social media specialist focused on elevating brands in beauty and medical aesthetics. I craft content strategy, build communities, and analyze performance to drive authentic growth across Instagram and other digital platforms.\n\nI combine education and branded storytelling to educate audiences, empower clinic partners, and turn followers into engaged clients. I thrive on translating brand voice into visuals and copy that resonate with diverse audiences while maintaining safety and education standards.

Available to hire

I’m a results-driven social media specialist focused on elevating brands in beauty and medical aesthetics. I craft content strategy, build communities, and analyze performance to drive authentic growth across Instagram and other digital platforms.\n\nI combine education and branded storytelling to educate audiences, empower clinic partners, and turn followers into engaged clients. I thrive on translating brand voice into visuals and copy that resonate with diverse audiences while maintaining safety and education standards.

Skills

Copywriting

Social Media Design

Brand Identity

Experience Level

Copywriting

Expert

Social Media Design

Expert

Brand Identity

Intermediate

Language

English

Fluent

Work Experience

Social Media Engagement Specialist at Prollenium Medical Technologies

June 1, 2025 - Present

Manage and curate content for the Revanesse and RevanesseUSA Instagram channels; align creative with brand voice, safety language, and education goals; design graphics, reels, and social assets for aesthetic industry audiences and clinic partners; actively engage with comments, DMs, and tagged content to build trust and strengthen community relationships; track engagement metrics and audience sentiment to inform strategy and identify growth opportunities.

Social Media Manager at Artisan Aesthetics

March 1, 2022 - May 1, 2025

Developed and executed full social media strategy; increased brand visibility and engagement by 50%; produced high-performing graphics, video content, and copy tailored to target clients in the Durham Region and Northumberland County; monitored KPIs and produced regular performance reports to guide future campaigns and promotions; managed Instagram, Facebook, Pinterest, LinkedIn, and YouTube to drive bookings and client retention.

Clinic Concierge at Artisan Aesthetics

June 1, 2021 - March 1, 2022

Coordinated client bookings and clinic flow using Aesthetic Record medical software; supported nurses and providers in preparing for treatments and delivering an elevated in-clinic experience.

Sales Associate at Groupe Dynamite

July 1, 2018 - August 1, 2020

Delivered elevated customer service through product knowledge, styling support, and personalized recommendations; maintained visual standards and ensured all displays reflected brand expectations.