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I am a highly creative and results-driven communications professional with over ten years of experience in copywriting for print and digital media. I partner with local businesses and nonprofits to craft clear, compelling messaging across websites, emails, blogs, and social platforms. My expertise spans SEO, website copy, newsletters, press materials, and crisis communications. I thrive in deadline-driven environments and enjoy leading teams of writers to deliver engaging content that drives awareness, engagement, and measurable results.…I am a highly creative and results-driven communications professional with over ten years of experience in copywriting for print and digital media. I partner with local businesses and nonprofits to craft clear, compelling messaging across websites, emails, blogs, and social platforms. My expertise spans SEO, website copy, newsletters, press materials, and crisis communications. I thrive in deadline-driven environments and enjoy leading teams of writers to deliver engaging content that drives awareness, engagement, and measurable results.

Terra Leach

Copywriter, Writer, Content Producer, +2

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I am a highly creative and results-driven communications professional with over ten years of experience in copywriting for print and digital media. I partner with local businesses and nonprofits to craft clear, compelling messaging across websites, emails, blogs, and social platforms. My expertise spans SEO, website copy, newsletters, press materials, and crisis communications. I thrive in deadline-driven environments and enjoy leading teams of writers to deliver engaging content that drives awareness, engagement, and measurable results.…I am a highly creative and results-driven communications professional with over ten years of experience in copywriting for print and digital media. I partner with local businesses and nonprofits to craft clear, compelling messaging across websites, emails, blogs, and social platforms. My expertise spans SEO, website copy, newsletters, press materials, and crisis communications. I thrive in deadline-driven environments and enjoy leading teams of writers to deliver engaging content that drives awareness, engagement, and measurable results.

Available to hire

I am a highly creative and results-driven communications professional with over ten years of experience in copywriting for print and digital media. I partner with local businesses and nonprofits to craft clear, compelling messaging across websites, emails, blogs, and social platforms.

My expertise spans SEO, website copy, newsletters, press materials, and crisis communications. I thrive in deadline-driven environments and enjoy leading teams of writers to deliver engaging content that drives awareness, engagement, and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Communications Specialist at National Food Group

November 1, 2023 - January 1, 2025

Researched, wrote, and managed blogs for the e-commerce segment of Zee Zees branded snacks. Wrote and dispersed press releases; oversaw SEO-optimized website copy and new product descriptions; managed HubSpot reports for SEO and analytics; created email promotions and campaigns; supported charitable Grab the Tab initiative with media coverage increasing awareness by 85%.

Copywriter / Communications at TLC Consultants LLC

August 1, 2017 - Present

Wrote and provided copy and digital communications for local businesses and non-profits including email marketing, website copy, blogs and social media management. Managed Loon Lake Association’s email campaigns using Constant Contact and contributed articles to Real Estate Magazine and A–Z Publications.

Senior Content Coordinator at Real Green by WorkWave

September 1, 2019 - January 31, 2023

Led timely production of content for the agency’s digital marketing clients, including website copy, landing pages, blogs, and paid advertising with SEO best practices to boost traffic and sales. Managed monthly newsletters via MailChimp and coordinated a team of 12 freelance copywriters, including recruiting, onboarding, and training.

Lead Content Specialist at Real Green by WorkWave

September 1, 2019 - January 31, 2023

Wrote, edited, and proofread digital copy with SEO best practices; managed monthly blog process for approximately 77 clients using WordPress; contributed to print marketing and corporate communications; mentored junior writers.

Director of Development & Public Image at Crossroads for Youth

January 1, 2015 - August 31, 2016

Managed and oversaw all fundraising, marketing, and public relations activities; developed and implemented the fiscal year development and communications plan; wrote grants, reports, annual appeals, and donor communications; oversaw crisis communications; managed website content and SEO; produced donor newsletters and quarterly print publications; led social media campaigns.

Director of Development at Common Ground

October 1, 2005 - June 30, 2011

Managed fundraising activities, donor relations, annual giving, direct mail appeals, major gifts, and events; served as media spokesperson; developed grant processes and external relations plans; authored agency publications and steered first social media campaign.