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Hi, I’m Nicole Mavadat, a Senior Graphic Designer and Founder with 10+ years of experience leading brand strategy, visual identity, and creative campaigns across digital, print, and social media. I turn client visions into cohesive, high-impact visuals—brand systems, websites, packaging, and marketing materials—using Figma, Adobe Creative Cloud, Canva, and AI tools to craft innovative designs that resonate with audiences. As the founder of Zand & Co, I guide end-to-end branding projects and content production, from brand books and logos to social media assets and campaigns. I’m passionate about helping brands grow and have contributed pro bono design work for Elderdog Canada to boost national awareness and community impact.…Hi, I’m Nicole Mavadat, a Senior Graphic Designer and Founder with 10+ years of experience leading brand strategy, visual identity, and creative campaigns across digital, print, and social media. I turn client visions into cohesive, high-impact visuals—brand systems, websites, packaging, and marketing materials—using Figma, Adobe Creative Cloud, Canva, and AI tools to craft innovative designs that resonate with audiences. As the founder of Zand & Co, I guide end-to-end branding projects and content production, from brand books and logos to social media assets and campaigns. I’m passionate about helping brands grow and have contributed pro bono design work for Elderdog Canada to boost national awareness and community impact.

Nicole Mavadat

Creative Director, Graphic Designer, Brand Designer, +4

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Hi, I’m Nicole Mavadat, a Senior Graphic Designer and Founder with 10+ years of experience leading brand strategy, visual identity, and creative campaigns across digital, print, and social media. I turn client visions into cohesive, high-impact visuals—brand systems, websites, packaging, and marketing materials—using Figma, Adobe Creative Cloud, Canva, and AI tools to craft innovative designs that resonate with audiences. As the founder of Zand & Co, I guide end-to-end branding projects and content production, from brand books and logos to social media assets and campaigns. I’m passionate about helping brands grow and have contributed pro bono design work for Elderdog Canada to boost national awareness and community impact.…Hi, I’m Nicole Mavadat, a Senior Graphic Designer and Founder with 10+ years of experience leading brand strategy, visual identity, and creative campaigns across digital, print, and social media. I turn client visions into cohesive, high-impact visuals—brand systems, websites, packaging, and marketing materials—using Figma, Adobe Creative Cloud, Canva, and AI tools to craft innovative designs that resonate with audiences. As the founder of Zand & Co, I guide end-to-end branding projects and content production, from brand books and logos to social media assets and campaigns. I’m passionate about helping brands grow and have contributed pro bono design work for Elderdog Canada to boost national awareness and community impact.

Available to hire

Hi, I’m Nicole Mavadat, a Senior Graphic Designer and Founder with 10+ years of experience leading brand strategy, visual identity, and creative campaigns across digital, print, and social media. I turn client visions into cohesive, high-impact visuals—brand systems, websites, packaging, and marketing materials—using Figma, Adobe Creative Cloud, Canva, and AI tools to craft innovative designs that resonate with audiences.

As the founder of Zand & Co, I guide end-to-end branding projects and content production, from brand books and logos to social media assets and campaigns. I’m passionate about helping brands grow and have contributed pro bono design work for Elderdog Canada to boost national awareness and community impact.

Skills

Experience Level

Expert

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Intermediate

Work Experience

Founder and Creative Director at Zand & Co

August 1, 2024 - Present

Founded and lead design projects for a range of clients to redefine visual identity and enhance brand presence across digital and print platforms. Provide creative direction and design strategy to improve customer engagement, visibility, and brand cohesion. Create AI-generated advertising content using MidJourney for clients, translating brand messaging into innovative digital campaigns. Notable pro bono work includes Elderdog Canada, creating national awareness campaigns, social media content, and event collateral to advance fundraising and community initiatives.

Global Design Manager & Art Director (Brand Apparel) at LimeLife by Alcone

June 1, 2022 - August 1, 2024

Developed design concepts by researching project goals and creating digital mockups, collaborating with the team to refine ideas and ensure the final design met objectives. Managed the full merchandise design process, from concept to production, overseeing fabric choices, colors, patterns, photography and branding elements. Developed a range of marketing materials including print and digital ads, social media graphics, and brochures, ensuring alignment with brand messaging and target audience.

Graphic Designer & Social Media Manager at LimeLife by Alcone

May 1, 2018 - June 1, 2022

Designed visually engaging social media assets and campaigns, growing the company’s social media presence to over 5,000 followers. Collaborated with cross-functional teams, including marketing, development, and sales, to align design efforts with business goals. Created high-visibility campaigns that resulted in a 25% increase in customer engagement. Shaped brand identities by defining colour palettes, selecting typography, and crafting a unified visual aesthetic.

Graphic Designer at Macroblu

November 1, 2016 - April 1, 2018

Designed marketing materials, including brochures, banners, logos, and email campaigns. Met with clients to understand their vision, target audience, and business goals, translating their ideas into compelling brand identities and visual assets.

Designer & Web Specialist at Travelers Canada

October 1, 2006 - August 1, 2013

Sole in-house designer for all Canadian operations, including locations in Montreal, Calgary, Vancouver, Halifax, Edmonton, Winnipeg and Toronto.