Available to hire
I’m Emily Tuttle, a marketing professional specialising in social media management and content creation. I have built a track record of shooting engaging content, executing social media strategies and forging brand partnerships. I also manage my own social channels and collaborate with partners on campaigns.
Over the last few years I’ve led social campaigns, launched viral TikTok series, and produced campaigns for fashion, hospitality and lifestyle brands. I love turning data into creative strategies and delivering content that resonates across platforms, and I’m excited to bring my experience to new fashion, retail and media projects.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Social Media Executive (Freelance) at Karen Millen - Boohoo
June 1, 2023 - February 28, 2025Developed social media calendar aligned with trade; implemented social media strategy; grew Instagram to 979k and TikTok followers by 18.6k; launched influencer-driven campaigns; managed partnerships and competitions; produced videos for campaigns (photo shoots & abroad locations); organized press/VIP events for openings; worked with brands such as Schuh and L’Oréal; clients included Schuh & L’Oréal; notable campaigns including a viral TikTok series and Mykonos trip.
Marketing Assistant at Din Tai Fung
October 1, 2021 - June 1, 2023Social media management; worked closely with director; launched TikTok content series achieving 1.6M+ views; IG following grew by 10K; TikTok up 30% in first month; produced video for campaigns; sourced and managed partnerships and competitions with brands; events for openings (Selfridges); influencer content creation; IG/UGC content; worked with hospitality, dentistry and the fashion industries.
Marketing Assistant at UK Innovations Internships
October 1, 2021 - June 1, 2023Social media management; launched a TikTok content series that went viral, achieving 1.6M+ views on a single video and driving engagement growth. Increased Instagram following by 10K in 1 year and grew TikTok by 30% in the first month of the strategy. Implemented press/VIP events for openings (e.g., Selfridges).
Marketing Executive / Social Media Manager (Freelance) at Karen Millen - Boohoo
June 1, 2023 - February 1, 2025Developed social media calendar aligned with trade; implemented social media strategy, growing Instagram to 979K (+177K followers; +40% YoY) and TikTok by 18.6K. Led event and influencer content creation; sourced and managed partnerships with brands such as Katie Loxton, Gilpin & Indulgent Escapes by Jet2; produced campaign videos.
Social Media & Content Creator (Freelance) at Independent / Various Brands
November 1, 2022 - June 1, 2023Social media strategy development and content creation for fashion and hospitality clients; launched viral TikTok content series; produced shoots and abroad locations; managed influencer partnerships and UGC campaigns.
Social Media & Content Creator (Freelance) at Independent / Personal Brand
February 1, 2025 - PresentOngoing freelance social media and content creation work supporting openings, events, and digital campaigns; delivered press/VIP event coverage and influencer collaborations.
Social Media Manager at Freelance
March 1, 2025 - PresentFreelance Social Media Manager & Content Creator managing end-to-end content for brands across healthcare, hospitality and lifestyle. Responsible for content strategy, filming, editing, publishing and performance optimisation, with a focus on driving engagement, visibility and enquiries.
Education
BA Fashion Management at Nottingham Trent University
January 1, 2016 - January 1, 2019Bachelor's degree in Fashion Management (2:1) at Nottingham Trent University
January 1, 2016 - January 1, 2019Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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