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I’m a global Brand & Marketing professional with 8+ years of experience aligning marketing strategies with business goals by driving market growth across 3 leading FMCG companies and 2 geographies - Asia and Europe. I’m a hard-working, creative team player who builds strong partnerships with sales, R&D, and external agencies to deliver growth, impactful launches, and cohesive brand messages. I’m passionate about new product goals and developing positive collaborations with stakeholders to achieve target outcomes.…I’m a global Brand & Marketing professional with 8+ years of experience aligning marketing strategies with business goals by driving market growth across 3 leading FMCG companies and 2 geographies - Asia and Europe. I’m a hard-working, creative team player who builds strong partnerships with sales, R&D, and external agencies to deliver growth, impactful launches, and cohesive brand messages. I’m passionate about new product goals and developing positive collaborations with stakeholders to achieve target outcomes.

Shruti Khare

Brand Strategist, Marketing Strategist, Digital Marketer, +2

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I’m a global Brand & Marketing professional with 8+ years of experience aligning marketing strategies with business goals by driving market growth across 3 leading FMCG companies and 2 geographies - Asia and Europe. I’m a hard-working, creative team player who builds strong partnerships with sales, R&D, and external agencies to deliver growth, impactful launches, and cohesive brand messages. I’m passionate about new product goals and developing positive collaborations with stakeholders to achieve target outcomes.…I’m a global Brand & Marketing professional with 8+ years of experience aligning marketing strategies with business goals by driving market growth across 3 leading FMCG companies and 2 geographies - Asia and Europe. I’m a hard-working, creative team player who builds strong partnerships with sales, R&D, and external agencies to deliver growth, impactful launches, and cohesive brand messages. I’m passionate about new product goals and developing positive collaborations with stakeholders to achieve target outcomes.

Available to hire

I’m a global Brand & Marketing professional with 8+ years of experience aligning marketing strategies with business goals by driving market growth across 3 leading FMCG companies and 2 geographies - Asia and Europe.

I’m a hard-working, creative team player who builds strong partnerships with sales, R&D, and external agencies to deliver growth, impactful launches, and cohesive brand messages. I’m passionate about new product goals and developing positive collaborations with stakeholders to achieve target outcomes.

Skills

Branding

Brand Identity

Presentation Design

Experience Level

Branding

Expert

Brand Identity

Expert

Presentation Design

Intermediate

Language

English

Fluent

Work Experience

Assistant Brand Manager at Unilever UKI

October 1, 2024 - Present

Developed and launched a new Limited Edition product range for Unilever Homecare in the UKI market, boosting brand visibility and category share. Optimized marketing campaigns across retail, digital, and social channels; analyzed market trends to identify opportunities for brand expansion; built cross-functional partnerships with sales, R&D, and external agencies; led multi-channel activation and ensured consistent brand messaging; supported go-to-market strategy and stakeholder alignment.

Assistant Brand Manager at Unilever International

March 1, 2020 - February 1, 2023

Built and launched Challenger brand products for Pan-European markets with international counterparts to curate a portfolio for diverse diaspora. Focused on Beauty & Personal Care brands (Dove, Elidor, Ponds, Fair & Lovely), increasing overall channel revenue by approximately £1M. Led end-to-end innovation and planned the next-year pipeline with the sales team based on consumer insights. Executed campaigns with agencies to activate disruptive digital, social plans and influencer marketing. Initiated E-commerce channel launches with cohesive branding to build online stores, ratings and reviews. Managed brand marketing budget and ensured spend aligned with forecasts. Designed GTM strategy and brand content with development agencies for final production.

Asst Brand Manager at Unilever International

March 1, 2020 - February 28, 2023

Built and launched challenger brand products for Pan-European markets by collaborating with international teams to tailor portfolios for diverse diaspora. Expanded across Beauty & Personal Care brands (Dove, Elidor, Ponds, Fair & Lovely), driving £1M+ revenue growth. Led end-to-end innovation and planned the strategic pipeline; partnered with sales to respond to consumer insights and channel trends. Managed campaigns with agencies to deliver digital-social and influencer programmes; initiated e-commerce launches with cohesive branding; administered brand budgets and GTM creative development with external agencies.

Trade Marketing (National) at Lakmé, Hindustan Unilever Limited

October 1, 2015 - November 30, 2018

Led national trade marketing for Lakmé, a leading premium makeup/skincare brand, enhancing brand appeal and in-store experience. Ensured launch assets, POSM, gifts-with-purchase, and PR packages; planned regional activations aligned to festival calendars; incentivized trade channels to drive activation; monitored competitive activity to identify trends and inform strategy.

Section Head at Pidilite Industries Limited (Dr. Fixit)

April 1, 2013 - May 1, 2015

Led influencer community initiatives in Pune, driving market share growth through marketing campaigns across the community. Initiated and managed 70+ key accounts with top-end builder construction groups and architects. Designed and executed marketing strategies to engage the influencer network and coordinated events and exhibitions with marketing and business development leadership.

Section Head at Dr. Fixit, Pidilite Industries Limited

April 1, 2013 - May 31, 2015

Formulated below-the-line marketing strategy and promotional offers, owning trade marketing budgets; increased market share by developing and activating brands in select channels; led events and campaigns to engage builder construction groups and top-end architects; built and managed an influencer/community outreach program.

Business Analyst at Reckitt Benckiser India

August 1, 2011 - March 31, 2013

Conducted due diligence for sales automation projects and managed project activities; defined vendor selection criteria and engagement model with external partners to implement global standards for the helpdesk setup.