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I'm Rosemarie Hernandez, a creative professional with over a decade of experience in marketing. I turn ideas into engaging campaigns and blend storytelling with strategy to create content that feels human and connects with audiences. Based in NYC, I bring a fresh, authentic perspective to every project—whether it's marketing, brand building, or capturing moments through photography.…

Rosemarie Hernandez

PRO

Photographer, Designer, Copywriter, +2

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I'm Rosemarie Hernandez, a creative professional with over a decade of experience in marketing. I turn ideas into engaging campaigns and blend storytelling with strategy to create content that feels human and connects with audiences. Based in NYC, I bring a fresh, authentic perspective to every project—whether it's marketing, brand building, or capturing moments through photography.…

Available to hire

New York, United States

I’m Rosemarie Hernandez, a creative professional with over a decade of experience in marketing. I turn ideas into engaging campaigns and blend storytelling with strategy to create content that feels human and connects with audiences.
Based in NYC, I bring a fresh, authentic perspective to every project—whether it’s marketing, brand building, or capturing moments through photography.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Social Media Manager at ROCK Architecture & Engineering

January 1, 2025 - Present

Lead content strategy and creation across social channels with a primary focus on LinkedIn. Write and design posts, establish brand voice, and build a consistent publishing cadence to increase engagement and visibility. Partner with leadership to translate business goals into clear, effective content and strengthen the company’s digital presence.

Marketing Manager at HLZAE, Inc.

January 1, 2023 - Present

Lead firm-wide marketing strategy, develop campaigns that strengthen visibility and drive business growth. Oversee creation of all collateral and manage the website, social channels, and digital initiatives to ensure a cohesive, engaging brand presence. Identify new business opportunities through research and networking, spearhead RFP responses, and support client acquisition. Collaborate closely with architects and project teams to highlight project achievements, organize industry events, and coordinate with external vendors for PR, design, and media. Track and analyze performance metrics to guide ongoing strategy.

Marketing Coordinator at HLZAE, Inc.

January 1, 2020 - January 1, 2023

Supported marketing campaigns, proposals, and RFP responses. Managed website updates and social platforms, coordinated digital and print content, and organized events and conferences. Conducted market research, maintained client databases, tracked performance, and collaborated with vendors to support branding and internal communications.

Studio Coordinator/Marketing Assistant at HLZAE, Inc.

January 1, 2014 - January 1, 2020

Supported project operations and marketing initiatives in a hybrid role. Tracked payments and construction budgets, coordinated with project managers during bidding phases, and maintained accurate contractor databases. Assisted with invoicing, reporting, recruitment, and company events. On the marketing side, contributed to strategy development, conducted competitor research, and created original content. Managed social media accounts to increase engagement and ensure brand consistency across all materials.

Administrator at HLZAE, Inc.

January 1, 2013 - January 1, 2014

Managed daily office operations, handled client requests, and scheduled meetings to support team efficiency. Directed phone communications, processed information requests, and provided general administrative support to staff and leadership. Balanced multiple priorities while maintaining professionalism and responsiveness to both internal and client needs.