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Hi, I’m Rosie Hernandez, a creative brand strategist based in New York. I run Very Rosie, a studio focused on visual identity, social media strategy, and content development for small businesses and independent clients. My work is rooted in storytelling. I help brands find a clear voice and a cohesive visual language, from the logo to the feed to everything in between.…

Rosie Hernandez

PRO

Photographer, Designer, Copywriter, +5

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Hi, I’m Rosie Hernandez, a creative brand strategist based in New York. I run Very Rosie, a studio focused on visual identity, social media strategy, and content development for small businesses and independent clients. My work is rooted in storytelling. I help brands find a clear voice and a cohesive visual language, from the logo to the feed to everything in between.…

Available to hire

New York City, United States

Hi, I’m Rosie Hernandez, a creative brand strategist based in New York. I run Very Rosie, a studio focused on visual identity, social media strategy, and content development for small businesses and independent clients.

My work is rooted in storytelling. I help brands find a clear voice and a cohesive visual language, from the logo to the feed to everything in between.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Founder & Brand Strategist at Very Rosie

November 30, 2025 - Present

I run a creative studio focused on brand strategy, visual identity, and content. I work with small businesses and independent clients to build brands that feel intentional and cohesive, from logo and messaging to social media and ongoing content strategy. Current clients include an architecture and engineering firm, a restoration company, and a food and beverage brand.

Marketing Manager at HLZAE, Inc.

January 1, 2023 - Present

Lead firm-wide marketing strategy, develop campaigns that strengthen visibility and drive business growth. Oversee creation of all collateral and manage the website, social channels, and digital initiatives to ensure a cohesive, engaging brand presence. Identify new business opportunities through research and networking, spearhead RFP responses, and support client acquisition. Collaborate closely with architects and project teams to highlight project achievements, organize industry events, and coordinate with external vendors for PR, design, and media. Track and analyze performance metrics to guide ongoing strategy.

Marketing Coordinator at HLZAE, Inc.

January 1, 2020 - January 1, 2023

Supported marketing campaigns, proposals, and RFP responses. Managed website updates and social platforms, coordinated digital and print content, and organized events and conferences. Conducted market research, maintained client databases, tracked performance, and collaborated with vendors to support branding and internal communications.

Studio Coordinator/Marketing Assistant at HLZAE, Inc.

January 1, 2014 - January 1, 2020

Supported project operations and marketing initiatives in a hybrid role. Tracked payments and construction budgets, coordinated with project managers during bidding phases, and maintained accurate contractor databases. Assisted with invoicing, reporting, recruitment, and company events. On the marketing side, contributed to strategy development, conducted competitor research, and created original content. Managed social media accounts to increase engagement and ensure brand consistency across all materials.