I am a results-driven analytics and strategic planning professional with 24 years in the Consumer Packaged Goods industry. I have partnered with major Canadian retailers such as Loblaw, Shoppers Drug Mart, Walmart, and Canadian Tire, leading account, brand, and category management, data analysis and promotional planning to drive P&L performance and market share. Most recently, I served as Strategist/Promotional Planogram Manager at Chatters, coordinating multi-brand activations, inventories, pricing, and promotions while collaborating with merchandising, marketing, finance, and e-commerce teams across Canada. I thrive in fast-paced environments where multiple tasks and cross-functional teams come together to execute strategic roadmaps.…

Adeel Khan

I am a results-driven analytics and strategic planning professional with 24 years in the Consumer Packaged Goods industry. I have partnered with major Canadian retailers such as Loblaw, Shoppers Drug Mart, Walmart, and Canadian Tire, leading account, brand, and category management, data analysis and promotional planning to drive P&L performance and market share. Most recently, I served as Strategist/Promotional Planogram Manager at Chatters, coordinating multi-brand activations, inventories, pricing, and promotions while collaborating with merchandising, marketing, finance, and e-commerce teams across Canada. I thrive in fast-paced environments where multiple tasks and cross-functional teams come together to execute strategic roadmaps.…

Available to hire

I am a results-driven analytics and strategic planning professional with 24 years in the Consumer Packaged Goods industry. I have partnered with major Canadian retailers such as Loblaw, Shoppers Drug Mart, Walmart, and Canadian Tire, leading account, brand, and category management, data analysis and promotional planning to drive P&L performance and market share. Most recently, I served as Strategist/Promotional Planogram Manager at Chatters, coordinating multi-brand activations, inventories, pricing, and promotions while collaborating with merchandising, marketing, finance, and e-commerce teams across Canada. I thrive in fast-paced environments where multiple tasks and cross-functional teams come together to execute strategic roadmaps.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Strategist/Promotional Planogram Manager at Chatters Inc. Canada
January 1, 2024 - September 1, 2024
Strategic leadership and execution on selected brands/categories with a 15-month outlook; conducted advised research and analysis identifying opportunities; planned and executed strategic plans; managed new product launches and inventory across Canada, focusing on costs, pricing, and product exit strategies; performed business performance analysis on inventory, margins, productivity, sales, and brand results; collaborated with merchandising, marketing, finance and warehouse teams; led weekly promotional calendar alignment; led cross-functional meetings delivering multi-brand promotional activations and strategic recommendations.
Brand Manager - Health & Beauty, Family Planning, First Aid, Food, & Lip Care at Associated National Broker's Canada (ANB Canada)
March 1, 2021 - December 1, 2023
Conduit between manufacturers and internal teams; provided strategic guidance on brand introductions in Canada, including pricing, retail listings and sales forecasts; analyzed factory sales and POS data to implement in-store promotions; assessed promotional budgets and measured effectiveness to drive sales; managed a CAD 28M+ portfolio.
Account Manager – Canada at Yotrio Corporation – Canada
July 1, 2018 - May 1, 2020
Managed communication and relationships between LA & China teams on Outdoor Furniture & Outdoor Heating; advised on category analysis, POS performance and logistics improvements; leveraged global SKU assortment for the Canadian market; conducted PLR reviews including product setup, tradeshows and tests per retailer/CSA standards; managed approximately CAD 50M in annual purchased orders.
Analytical Lead - Hair, Hand & Body Care at Marc Anthony Cosmetics Ltd.
June 1, 2016 - December 1, 2017
Led demand planning, developed sales forecasts for multiple time horizons, and participated in S&OP demand review; evaluated flyer effectiveness and ROI on price/mix; provided insights on new performance and price studies; assisted with brand-focused marketing plans and managed POS across Canada & USA retailers; forecasted CAD 80M+ for the Canadian business.
Account Manager - Canadian Tire at The Hillman Group
November 1, 2015 - May 1, 2016
Managed the Canadian Tire business; coordinated promotional activities and account management.
Account Manager at The NPD Group
January 1, 2015 - October 1, 2015
Account management for Target Canada, Canadian Tire, Future Shop, and CDRem; analyzed consumer and retailer data to inform strategic decisions.
Financial Planner - Front Store – Cosmetics at Shoppers Drug Mart
April 1, 2013 - December 1, 2014
Financial planning and front-store cosmetics activities; supported sales and promotion initiatives.
Analytical Lead - All Categories at Miele Canada Ltd.
January 1, 2011 - April 1, 2013
Led analytics across all premium high-end home appliances categories; supported market insights and performance measurement.
Pricing & Promotions Manager - Household, Seasonal Confectionary, Frozen Grocery, Tea at Loblaw Companies Ltd.
October 1, 2009 - December 1, 2010
Managed pricing strategy and promotional activity across multiple categories; contributed to strong P&L and category performance.
Business Analyst - Shoppers Drug Mart Account at Revlon Canada
May 1, 2006 - September 1, 2009
Supported Shoppers Drug Mart account with business analytics and strategic insights to optimize promotions and trade spend.
Market Analyst - Loblaw Account at ACNielsen/Nielsen Canada
August 1, 2000 - May 1, 2006
Supported Loblaw account for LBL division; conducted market analysis and data-driven insights.

Education

at University of Toronto
January 11, 2030 - February 11, 2026

Qualifications

Certified Decision Key® Trainer (NPD Data)
May 1, 2015 - February 11, 2026

Industry Experience

Retail, Consumer Goods, Professional Services

Skills

Experience Level