Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a seasoned marketing professional with over 5 years of experience in CRM and campaign management, focusing on building personalized customer journeys and automated workflows that scale across segments and funnels. I excel in cross-functional collaboration with product, growth, and content teams, and I leverage data-driven insights to optimize campaigns, improve attribution, and drive engagement across multiple channels.…I am a seasoned marketing professional with over 5 years of experience in CRM and campaign management, focusing on building personalized customer journeys and automated workflows that scale across segments and funnels. I excel in cross-functional collaboration with product, growth, and content teams, and I leverage data-driven insights to optimize campaigns, improve attribution, and drive engagement across multiple channels.

Diana Darmawan

Marketing Strategist, Content Creator, Brand Designer, +5





I am a seasoned marketing professional with over 5 years of experience in CRM and campaign management, focusing on building personalized customer journeys and automated workflows that scale across segments and funnels. I excel in cross-functional collaboration with product, growth, and content teams, and I leverage data-driven insights to optimize campaigns, improve attribution, and drive engagement across multiple channels.…I am a seasoned marketing professional with over 5 years of experience in CRM and campaign management, focusing on building personalized customer journeys and automated workflows that scale across segments and funnels. I excel in cross-functional collaboration with product, growth, and content teams, and I leverage data-driven insights to optimize campaigns, improve attribution, and drive engagement across multiple channels.

Available to hire

I am a seasoned marketing professional with over 5 years of experience in CRM and campaign management, focusing on building personalized customer journeys and automated workflows that scale across segments and funnels.

I excel in cross-functional collaboration with product, growth, and content teams, and I leverage data-driven insights to optimize campaigns, improve attribution, and drive engagement across multiple channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

CRM & Campaign Manager at Style Theory

July 1, 2021 - October 1, 2025

Spearheaded CRM journeys and automations to establish personalized customer experience across segments and funnels. Collaborated with product team for proper integration and attribution to ensure accurate user targeting. Optimized campaign workflow between growth and content teams. Created dashboards to monitor CRM performance using Google Data Studio.

CRM Campaign Lead at Getplus

October 1, 2020 - June 1, 2021

Managed and oversaw CRM campaign scheduling, strategy and reporting to drive MAU. Led CRM executive for execution of campaigns. Established owned channel workflow using Airship, Simplicity and Appsflyer platforms.

CRM Specialist & Interim Campaign Manager at Fabelio.com

August 1, 2018 - March 1, 2020

Implemented platform solutions for CRM and Digital Marketing team. Established CRM and campaign teams. Created campaign templates and onboarding journeys to optimize lifecycle communications and customer engagement.

Co-founder & CEO at Gifts.id

May 1, 2020 - January 31, 2021

Co-founded and led Gifts.id; achieved positive cash flow during the first month. Developed and executed Shopify e-commerce site. Managed social media advertising and strategy. Oversaw vendor relationships and brand identity. Built product photography and creative assets.

Founder & Creative Director at DECO.SG

September 1, 2017 - April 1, 2018

Established multi-label e-commerce store; built branding and design, curated products, and managed online presence. Created marketing materials and digital content to support growth.

CX Campaign Lead at GetPlus

October 1, 2020 - June 1, 2021

Managed and oversaw CRM campaign scheduling, strategy and reporting to drive MAU. Managed and supervised CRM executive for execution of campaigns. Established owned channel workflow using Airship, Simplicity and Appsflyer platforms.

Founder & CEO at Giftings.id

May 1, 2020 - January 1, 2021

Co-founded and led operations, developed Shopify e-commerce site, managed social media advertising and strategy, and oversaw financial reporting.

Intern at Nail Deck

April 1, 2017 - September 1, 2017

Developed a campaign website using Wix; created campaign logos and visual assets.