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Senior UI/UX Designer & Design Lead with extensive experience leading teams to deliver complex web-based SaaS platforms and mobile applications. Skilled in driving the end-to-end product design process from research and strategy to high-fidelity, scalable solutions. Combines hands-on design expertise with strong leadership, mentoring, and strategic planning to align user needs with business goals and create impactful digital experiences.…Senior UI/UX Designer & Design Lead with extensive experience leading teams to deliver complex web-based SaaS platforms and mobile applications. Skilled in driving the end-to-end product design process from research and strategy to high-fidelity, scalable solutions. Combines hands-on design expertise with strong leadership, mentoring, and strategic planning to align user needs with business goals and create impactful digital experiences.

dwiasri

Product Designer, UI Designer, UX Designer, +3

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Senior UI/UX Designer & Design Lead with extensive experience leading teams to deliver complex web-based SaaS platforms and mobile applications. Skilled in driving the end-to-end product design process from research and strategy to high-fidelity, scalable solutions. Combines hands-on design expertise with strong leadership, mentoring, and strategic planning to align user needs with business goals and create impactful digital experiences.…Senior UI/UX Designer & Design Lead with extensive experience leading teams to deliver complex web-based SaaS platforms and mobile applications. Skilled in driving the end-to-end product design process from research and strategy to high-fidelity, scalable solutions. Combines hands-on design expertise with strong leadership, mentoring, and strategic planning to align user needs with business goals and create impactful digital experiences.

Available to hire

Senior UI/UX Designer & Design Lead with extensive experience leading teams to deliver complex web-based SaaS platforms and mobile applications. Skilled in driving the end-to-end product design process from research and strategy to high-fidelity, scalable solutions. Combines hands-on design expertise with strong leadership, mentoring, and strategic planning to align user needs with business goals and create impactful digital experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Indonesian

Fluent

Work Experience

Product Designer at Lea

January 1, 2024 - December 31, 2024

Led a team of UI/UX designers delivering complex web-based SaaS platforms and mobile applications, driving the end-to-end product design process from ideation to iterative visual solutions. Owned major projects while mentoring junior designers, sharing expertise, and fostering a strong design culture that shapes every customer interaction. Acted as both project leader and hands-on contributor, supported strategic company planning, and played an active role in hiring and evaluating new talent.

Design Lead at MelaliDesign

September 1, 2019 - December 31, 2022

Led the creation of complex digital products by guiding a team of UI/UX designers across web-based SaaS platforms, and mobile applications. Drove the end-to-end product design process from concept to refined, iterative solutions, owning major initiatives while contributing hands-on to deliver high-quality outcomes. Combined strong project leadership with deep design expertise to align strategy, user needs, and business goals, ensuring every product was thoughtfully crafted, scalable, and impactful.

Product Designer at Melalie

September 1, 2018 - August 31, 2019

Working on the end-to-end design process for our desktop and mobile products, from client collaboration and competitor analysis to user flows, wireframes, and high-fidelity visual solutions supported by UI kits and developer guidelines. Strengthened outcomes through prototyping, illustrations, and data-driven insights using analytics tools, improving internal processes to enhance team effectiveness.