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I am a Senior Director/Producer and content strategist with 10+ years of experience creating branded content and corporate videos for top-tier clients like Uber, Amazon Prime Video, and the NSW Government. I lead projects from concept through delivery, directing shoots, writing scripts, and managing clients hands-on. I thrive under pressure, delivering bold, on-brand content with complete ownership and a collaborative, client-focused approach.…I am a Senior Director/Producer and content strategist with 10+ years of experience creating branded content and corporate videos for top-tier clients like Uber, Amazon Prime Video, and the NSW Government. I lead projects from concept through delivery, directing shoots, writing scripts, and managing clients hands-on. I thrive under pressure, delivering bold, on-brand content with complete ownership and a collaborative, client-focused approach.

John-Paul McElwee

Film Director, Content Producer, Video Editor, +2

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I am a Senior Director/Producer and content strategist with 10+ years of experience creating branded content and corporate videos for top-tier clients like Uber, Amazon Prime Video, and the NSW Government. I lead projects from concept through delivery, directing shoots, writing scripts, and managing clients hands-on. I thrive under pressure, delivering bold, on-brand content with complete ownership and a collaborative, client-focused approach.…I am a Senior Director/Producer and content strategist with 10+ years of experience creating branded content and corporate videos for top-tier clients like Uber, Amazon Prime Video, and the NSW Government. I lead projects from concept through delivery, directing shoots, writing scripts, and managing clients hands-on. I thrive under pressure, delivering bold, on-brand content with complete ownership and a collaborative, client-focused approach.

Available to hire

I am a Senior Director/Producer and content strategist with 10+ years of experience creating branded content and corporate videos for top-tier clients like Uber, Amazon Prime Video, and the NSW Government.

I lead projects from concept through delivery, directing shoots, writing scripts, and managing clients hands-on. I thrive under pressure, delivering bold, on-brand content with complete ownership and a collaborative, client-focused approach.

Skills

DaVinci Resolve Studio

Experience Level

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Producer | Director | Videographer | Editor at Various Clients

January 1, 2012 - Present

Delivered 100+ branded content, case studies, documentaries, and promotional videos; developed and managed full production pipelines from concept to delivery; built and maintained a network of freelance crew and collaborators.

Director, Videographer, Editor at Hello Social

January 1, 2018 - Present

Directed and produced campaigns for Uber, Amazon Prime Video, Virgin, and the NSW Government; oversaw concept development, scripting, and end-to-end production; delivered multi-format content while ensuring brand guidelines and accessibility standards.

Content Producer – Social Media and Content at NSW Department of Customer Service

May 1, 2023 - December 31, 2023

Produced multimedia assets for major campaigns; directed multi-camera studio shoots and live streams; coordinated with ministerial offices and internal communications for audience-first assets.

Content Producer at Klaviyo

January 1, 2024 - December 31, 2024

Led APAC content strategy; produced 8 high-impact case-study videos and multiple short-form social assets tailored for Meta, Instagram, YouTube, and LinkedIn, boosting brand visibility and platform-native storytelling.

Assistant to the Director at Backtrack, Film

January 1, 2014 - July 1, 2014

Provided direct support to the director across production phases; assisted with creative development and execution of storytelling approaches.

Hire & Post-Production Coordinator at Metro Screen

January 1, 2008 - December 31, 2012

Managed film and video equipment rentals, studio hires, and post-production workflows; provided hands-on technical support for film, TV, and digital productions.