I am a Digital Marketing & CRM Specialist with extensive experience delivering multi-channel campaigns for SMEs and international brands. I coordinate messaging across email, social, paid media, and CRM to support lead generation and conversions, aligning marketing, sales, and external partners for cohesive execution. Based in Barcelona, I thrive in fast-paced environments and enjoy driving measurable results through strategic planning, execution, and performance tracking. In recent roles I led campaigns across Google and Meta platforms, managed marketing automation and email marketing, and partnered closely with clients and internal teams to optimize delivery and ROI.

I am a Digital Marketing & CRM Specialist with extensive experience delivering multi-channel campaigns for SMEs and international brands. I coordinate messaging across email, social, paid media, and CRM to support lead generation and conversions, aligning marketing, sales, and external partners for cohesive execution. Based in Barcelona, I thrive in fast-paced environments and enjoy driving measurable results through strategic planning, execution, and performance tracking. In recent roles I led campaigns across Google and Meta platforms, managed marketing automation and email marketing, and partnered closely with clients and internal teams to optimize delivery and ROI.

Available to hire

I am a Digital Marketing & CRM Specialist with extensive experience delivering multi-channel campaigns for SMEs and international brands. I coordinate messaging across email, social, paid media, and CRM to support lead generation and conversions, aligning marketing, sales, and external partners for cohesive execution. Based in Barcelona, I thrive in fast-paced environments and enjoy driving measurable results through strategic planning, execution, and performance tracking. In recent roles I led campaigns across Google and Meta platforms, managed marketing automation and email marketing, and partnered closely with clients and internal teams to optimize delivery and ROI.

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Language

Spanish; Castilian
Fluent
English
Advanced
Swedish
Advanced

Work Experience

Marketing Project Manager at OneTotem
January 1, 2024 - November 1, 2024
Led projects in marketing automation, email marketing, and e-commerce optimization. Conducted strategic audits and delivered performance improvements. Coordinated directly with clients, providing campaign insights and actionable reporting. Improved project delivery efficiency by streamlining backlog management with design and tech teams.
Digital Marketing Project Manager at Pondus Kommunikation
August 1, 2021 - August 1, 2022
Managed multiple digital marketing projects simultaneously, from planning to execution. Coordinated content creation, social media campaigns, and paid advertising initiatives. Maintained close communication with clients, ensuring alignment on goals, timelines, and deliverables. Monitored campaign performance and supported ongoing optimization.
Digital Marketing Project Manager at Northius
September 1, 2022 - January 1, 2024
Supported international brand growth through digital marketing initiatives, paid media coordination, and content execution. Planned and monitored campaigns across Meta, Google Ads, and LinkedIn, focusing on performance optimization. Updated website content, landing pages, and marketing materials to support lead generation. Tracked campaign results and communicated actionable insights to stakeholders.
Digital Marketing Project Manager at Beetroot Academy
February 1, 2020 - August 1, 2021
Developed digital marketing strategies for SMEs, aligning tactics with business objectives. Executed multi-channel campaigns (SEM, social ads, inbound, email marketing). Created SEO-optimized blog content and social media campaigns. Delivered performance reports and recommendations that improved campaign ROI. Led cross-functional collaboration with clients and internal teams to ensure goal alignment and timely deliverables.
Digital Marketing Specialist at Image Hub
March 1, 2018 - February 1, 2020
Developed digital strategies for SMEs, aligning tactics with business objectives. Executed multi-channel campaigns (SEM, social ads, inbound, email marketing). Created SEO-optimized blog content and social media campaigns. Delivered performance reports and recommendations that improved campaign ROI. Maintained close communication with clients, ensuring alignment on goals and timelines.
Digital Marketing & CRM Specialist at International School of Dermatology
November 1, 2024 - Present
Execute and optimize digital marketing campaigns across email and CRM channels, supporting lead generation and conversion objectives. Coordinate multi-channel communications (email, transactional emails, WhatsApp, SMS) aligned with user life cycle stages.
Marketing Project Manager at Northius
September 1, 2022 - January 31, 2024
Led marketing strategy and campaigns across channels; collaborated with cross-functional teams; defined KPIs and reported on campaign performance.
Digital Marketing Specialist at Pondus Kommunikation
August 1, 2021 - August 31, 2022
Managed multiple digital marketing projects; coordinated content creation, paid media, social media campaigns; maintained client communications; ensured alignment on goals, timelines and deliverables; monitored performance.
Digital Marketing Specialist at Beetroot Academy
February 1, 2020 - August 31, 2021
Developed digital strategies for SMEs; executed multi-channel campaigns (SEM, social ads, inbound, email marketing); created SEO-optimized blog content and social media campaigns; delivered performance reports and ROI recommendations.
Digital Marketing Project Manager at OneTotem
January 1, 2024 - November 1, 2024
Led automation, email marketing, and e-commerce optimization; coordinated multi-channel campaigns; improved delivery efficiency by streamlining backlog management with design and tech teams; created workflows and email campaigns; oversaw paid campaigns on Google and Meta platforms; served as a coordination point between marketing, sales, and technical teams.
Marketing Project Manager at Pondus Kommunikation
August 1, 2021 - August 1, 2022
Managed multiple digital marketing projects from planning to execution; coordinated content creation, social media campaigns, and paid advertising initiatives; maintained close communication with clients to ensure alignment on goals and timelines; improved campaign delivery efficiency through backlog management with design and tech teams.
Digital Marketing / Content Lead at Image Hub
March 1, 2018 - February 1, 2020
Developed digital strategies for SMEs; executed multi-channel campaigns (SEM, social ads, inbound, email marketing); created SEO-optimized blog content; delivered performance reports and recommendations to improve ROI.

Education

MBA at ESADE Business School, Barcelona, Spain
January 11, 2030 - January 1, 2009
Bachelor's Degree in Business Administration at Universidad de San Martín de Porres, Lima, Peru
January 11, 2030 - January 1, 2007
Master of Business Administration (MBA) at EAE Business School, Barcelona, Spain
January 1, 2009 - February 11, 2026
Bachelor's Degree in Business Administration at Universidad San Martín de Porres, Lima, Peru
January 1, 2007 - February 11, 2026
Diploma in Marketing Automation at Yrkes Akademin (Vocational Education & Training), Sweden
January 1, 2021 - February 11, 2026
Diploma in Digital Marketing at ISDI, Spain
January 1, 2026 - February 11, 2026
Diploma in Digital Transformation at Virensis, Spain
January 1, 2025 - February 11, 2026
Master of Business Administration (MBA) at EAE Business School, Barcelona, Spain
January 11, 2030 - January 1, 2009
Bachelor’s Degree in Business Administration at Universidad de San Martín de Porres, Lima, Peru
January 11, 2030 - January 1, 2007
Marketing Automation at Yrkes Akademin, Sweden
January 1, 2021 - January 1, 2021
Diploma in Digital Marketing at ISDI, Spain
January 1, 2026 - January 1, 2026
Diploma in Digital Transformation at Virensis, Spain
January 1, 2025 - January 1, 2025

Qualifications

HubSpot Certification (Inbound, Email Marketing, Content Marketing, Sales, Marketing Software)
January 11, 2030 - February 11, 2026
Google Analytics Certification
January 11, 2030 - February 11, 2026
SEO Expert
January 11, 2030 - February 11, 2026
HubSpot Certifications (Inbound Marketing, Email Marketing, Content Marketing, Sales, Marketing Software)
January 11, 2030 - February 11, 2026
Google Ads Certifications
January 11, 2030 - February 11, 2026
Google Analytics Certification
January 11, 2030 - February 11, 2026
Facebook Ads Certification
January 11, 2030 - February 11, 2026
LinkedIn Ads Certification
January 11, 2030 - February 11, 2026
HubSpot Certification: Inbound Marketing, Email Marketing, Content Marketing, Sales, Marketing Software
January 11, 2030 - February 11, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Retail, Other