Available to hire
I’m Natalie Jenkins, a strategic B2B marketing leader with extensive experience in product marketing, value proposition development, and full-mix campaign delivery. I have led cross-functional teams and driven growth across diverse sectors, delivering complex strategic projects from concept and research through execution. I’m hands-on with digital marketing, PPC, SEO, website optimisation, and content creation, and I have implemented and managed marketing automation systems and high-performing lead-generation programmes.
I approach risk management, competitive analysis, and data-driven decision-making with a collaborative, results-oriented mindset, always focusing on clear value propositions and measurable outcomes for clients and stakeholders.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Consultant
September 1, 2025 - PresentProviding agile, independent consultancy to B2B clients across multiple sectors — delivering strategic direction, brand positioning, and hands-on campaign execution. Supporting organisations with marketing planning, messaging development, and go-to-market activity. Recent clients include IPOS Mediation and an IT tech start-up.
Global Product Marketing Manager (SaaS) at Ideagen PLC
October 1, 2023 - September 30, 2025Led global product marketing for Ideagen’s EHS software portfolio, covering market positioning, competitive definition, and analyst engagement. Developed global product messaging, ICP analysis, competitive insights, and risk models. Delivered sales enablement tools and supported global go-to-market strategy. Managed operational marketing and campaign execution across multiple regions.
Marketing Consultant
July 1, 2021 - October 31, 2023Worked predominantly with B2B organisations, delivering analytical, results-driven marketing consultancy. Conducted strategic market research and built lead-generation campaigns for organisations seeking investment.
Marketing Lead at Virtue Healthcare (Virtual Wards)
February 1, 2023 - PresentLed marketing for this software start-up, working directly with the CEO to develop brand, messaging, and collateral.
Marketing Lead at IPOS Mediation
January 1, 2022 - PresentDelivered digital marketing campaigns, major events, and launched new digital mediation channels.
Marketing Director at Adam HTT
November 1, 2019 - July 31, 2021Recruited to lead marketing for this B2B software organisation, with a focus on NHS, social care, and elderly-care technology. Conducted detailed market analysis across NHS, social care, and education, identifying new product opportunities. Managed a marketing team of four and oversaw the bid team, securing several major tenders. Delivered creative campaigns and improved brand visibility in key markets.
Head of Marketing at Capita IBS
February 1, 2016 - November 30, 2019Senior member of the Commercial Management and Product Strategy teams. Launched a new financial software product into the UK market, including branding and value proposition development. Managed a team of six and collaborated closely with sales on go-to-market execution. Delivered high-impact events, strategic campaigns, and digital programmes (CRM, SEO, PPC). Produced thought leadership and PR programmes; consistently exceeded KPIs and recognised as a high-performing team.
Head of Marketing (Global) at Intamac Systems
January 1, 2014 - February 29, 2016Contributed to the successful sale of IoT technical source code. Led messaging, content strategy, website optimisation, and SEO. Collaborated with Gartner on white papers and secured innovation awards with Frost & Sullivan. Managed PR activity to strengthen global brand recognition.
Head of Marketing & Product Management at Schneider Electric
January 1, 2012 - December 31, 2014Key member of the leadership team overseeing product management and marketing. Established a new product innovation process, significantly improving launch success. Delivered integrated marketing campaigns exceeding KPIs by 10–25%. Managed major trade shows, partner events, and roadshows. Worked with global teams to implement new brand strategy and coordinate product launches.
Marketing Director at Real Status (Cambridge)
January 1, 2009 - December 31, 2012Supported new product development for Hyperglance/Real-Status, a data-visualisation software company. Developed product branding, website, and messaging. Launched software products into the UK, Middle East, and US markets.
Lead Product Marketing Manager at ESRI UK
January 1, 2006 - December 31, 2009Led the product marketing team and built new strategic partner channels. Developed strong partnerships with IBM and Microsoft, delivering high-return joint campaigns in the UK and US. Implemented digital and social campaigns achieving exceptional ROI and increasing website traffic by over 35%. Built ESRI UK’s product roadshow programme, growing attendance from 50 to 500+ over four years.
Marketing Consultant at Independent
September 1, 2025 - PresentProviding agile, independent consultancy to B2B clients across multiple sectors — delivering strategic direction, brand positioning, and hands-on campaign execution. Supporting organisations with marketing planning, messaging development, and go-to-market activity.
Marketing Consultant at Various B2B Organisations
July 1, 2021 - October 1, 2023Worked predominantly with B2B organisations, delivering analytical, results-driven marketing consultancy. Conducted strategic market research and built lead-generation campaigns for organisations seeking investment.
Education
BA (Hons) History at University of Leeds
January 11, 2030 - February 11, 2026Postgraduate Business Management Course at University of Sheffield
January 11, 2030 - February 11, 2026CIM Diploma at Manchester Polytechnic
January 11, 2030 - February 11, 2026Change Management Course at Harvard Business School
January 11, 2030 - February 11, 2026Senior Product Marketing Management Course at MCE (Management Centre Europe)
January 11, 2030 - February 11, 2026BA (Hons) History at University of Leeds
January 11, 2030 - February 11, 2026Postgraduate Business Management Course at University of Sheffield
January 11, 2030 - February 11, 2026CIM Diploma at Manchester Polytechnic
January 11, 2030 - February 11, 2026Change Management Course at Harvard Business School
January 11, 2030 - February 11, 2026Senior Product Marketing Management Course at MCE (Management Centre Europe)
January 11, 2030 - February 11, 2026Qualifications
Schneider Senior Leadership Management Course
January 1, 2012 - February 11, 2026Invensys Sales Elite Training
January 1, 2012 - February 11, 2026Schneider Electric Product Innovation & Development
January 1, 2013 - February 11, 2026Joomla Website Development
January 1, 2014 - February 11, 2026Schneider Electric Digital Marketing Course
January 1, 2014 - February 11, 2026BA (Hons) History
January 11, 2030 - February 11, 2026Postgraduate Business Management Course
January 11, 2030 - February 11, 2026CIM Diploma
January 11, 2030 - February 11, 2026Change Management Course
January 11, 2030 - February 11, 2026Senior Product Marketing Management Course
January 11, 2030 - February 11, 2026Schneider Senior Leadership Management Course
January 11, 2030 - February 11, 2026Invensys Sales Elite Training
January 11, 2030 - February 11, 2026Schneider Electric Product Innovation & Development
January 11, 2030 - February 11, 2026Joomla Website Development
January 11, 2030 - February 11, 2026Schneider Electric Digital Marketing Course
January 11, 2030 - February 11, 2026Industry Experience
Education, Financial Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Hire a Marketing Consultant
We have the best marketing consultant experts on Twine. Hire a marketing consultant in York today.