Adonias Zeleke

Multimedia Producer & Cofounder at Paperback LLC

Leading the script-to-screen for 20+ multimedia campaigns, including branding materials such as website graphics, email templates, print media, and motion graphics animations, enhancing brand visibility and consistency across platforms. Directing content workflows, client feedback and file management, optimizing content distribution for social and digital media, successfully delivered 10 client campaigns ahead of schedule and achieving an 80% client retention rate.

Marketing & Communications Innovations Intern at American Heart Association

Produced and edited visually compelling informational science videos, in collaboration with subject matter experts, ensuring alignment with brand standards and strategic goals, contributing to a $500K asset portfolio optimization. Streamlined project workflows, file management, and archiving processes, improving collaboration and efficiency across design teams, reducing turnaround times by 20%.

Contractor at AmeriCorps

Produced four promotional videos with compelling storytelling for increased audience impact strategically aligned with AmeriCorps' branding to boost engagement and audience understanding across digital and traditional formats. Managed a $10,000 marketing budget to produce multimedia content, adhering to strict deadlines and technical standards, improving community outreach through effective storytelling and design consistency.

Video Producer at Assemble The Agency

Managed end-to-end production of 15+ creative assets for high-profile political clients such as Mayor Bibb Of Cleveland and Senator Sheldon Whitehouse of Rhode Island, under strict deadlines while ensuring alignment with campaign objectives. Led cross-functional collaboration on 5 multimedia projects for corporate and advocacy clients, streamlining workflows to reduce turnaround times by 30% while ensuring 100% brand compliance and client satisfaction.

Contractor at QuidelOrtho

Storyboarded and edited a merger announcement video viewed by 8,000+ employees and stakeholders, aligning and enhancing multiple video formats, brand assets and guidelines with the new QuidelOrtho brand narrative. Unified visual branding elements of Quidel and Ortho, creating a cohesive multimedia asset optimized for digital and social media platforms, ensuring consistency in style, tone, and user experience.

Contractor at AT&T Stadium | Camp LT by NFL Hall Of Famer, LaDainian Tomlinson

Produced and shot 20+ high-quality interviews and B-rolls using RAW Video Codecs from Canon C300 and Mavic Pro Drone. Edited and optimized raw video footage into cohesive training and promotional video assets, maintaining storytelling clarity.