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Driven by my passion for music culture, fan engagement and content, I DJ and work as a volunteer as a social strategist for a grassroots music community in London, building fanbases and staying genuinely immersed in music culture across TikTok, YouTube and Instagram. This keeps me close to emerging platforms, fan behaviour and the kind of ground-level insight that makes the difference between campaigns that land and ones that don't.…Driven by my passion for music culture, fan engagement and content, I DJ and work as a volunteer as a social strategist for a grassroots music community in London, building fanbases and staying genuinely immersed in music culture across TikTok, YouTube and Instagram. This keeps me close to emerging platforms, fan behaviour and the kind of ground-level insight that makes the difference between campaigns that land and ones that don't.

Krisha Patel

DJ, Social Media Manager, Social Media Freelancer, +7

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Driven by my passion for music culture, fan engagement and content, I DJ and work as a volunteer as a social strategist for a grassroots music community in London, building fanbases and staying genuinely immersed in music culture across TikTok, YouTube and Instagram. This keeps me close to emerging platforms, fan behaviour and the kind of ground-level insight that makes the difference between campaigns that land and ones that don't.…Driven by my passion for music culture, fan engagement and content, I DJ and work as a volunteer as a social strategist for a grassroots music community in London, building fanbases and staying genuinely immersed in music culture across TikTok, YouTube and Instagram. This keeps me close to emerging platforms, fan behaviour and the kind of ground-level insight that makes the difference between campaigns that land and ones that don't.

Available to hire

Driven by my passion for music culture, fan engagement and content, I DJ and work as a volunteer as a social strategist for a grassroots music community in London, building fanbases and staying genuinely immersed in music culture across TikTok, YouTube and Instagram.

This keeps me close to emerging platforms, fan behaviour and the kind of ground-level insight that makes the difference between campaigns that land and ones that don’t.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Social at Supacharge

March 1, 2022 - Present

Lead social & digital strategy using proprietary AI to translate fan behaviour into actionable campaign insights increasing streams, engagement & revenue. Partner with senior stakeholders (music, entertainment, lifestyle & tech brands) to craft insights-led proposals and long-term digital transformation strategies. Shape product evolution, working closely with developers to keep features aligned with platform algorithms, content formats and new creator tools. Manage forecasting, onboarding and pipelines to support sustained commercial growth.

Social Media Strategist & Campaign Management at Self-employed / Passion Project & Freelance

August 1, 2023 - Present

Hands-on content and campaign strategist for grassroots and emerging artists to build fan-first content calendars, creative concepts and channel strategies tailored to discovery mechanics on TikTok, YouTube & Instagram. Grow artist communities through platform-native content, paid optimisation, real-time trends and streaming-driven activations. Develop content calendars, creative concepts and paid/organic tactics to drive streams, engagement and fan retention.

Senior Digital Director - The Entertainment Department at EssenceMediacom

March 1, 2018 - March 1, 2022

Led multi-platform digital, social and influencer strategy for major entertainment brands including Adidas UK, Harper Collins, Hasbro, Sony Music (NOW! Music App), Turner Network & NCS. Delivered partnerships, social innovation, influencer activations and high-impact cultural moments across Instagram, TikTok, Snapchat & Twitch. Guided C-suite and senior marketers through quarterly cultural, digital and platform-innovation presentations.

Start Ups Manager at Essence MediaCom BLINK

January 1, 2017 - December 31, 2019

A project-based role that naturally progressed into new product development, driving digital innovation by connecting brands like Warner Music Group & JD Sports with emerging tech startups, and accelerating capability development.

Media Exec, Planner Buyer, SPB, Digital Manager at The Entertainment Department, Essence MediaCom

October 1, 2010 - March 1, 2018

Delivered 100+ campaigns for Universal Music's labels across 8 years, driving the industry shift from traditional to digital-first and streaming-led marketing. Built deep expertise in artist releases, fan engagement and integrated social strategy; worked on early paid social channels shaping best practices as ads products emerged; gained a deep understanding of 360 media planning and cross-functional collaboration.

Client Partner (Audience and Social) at Supacharge

March 1, 2022 - Present

Client Partner focused on audience strategy, reporting and social intelligence using Supacharge's AI platform to deliver audience insights, content recommendations and influencer validation for brands and agencies; works across all industry verticals including Warner, Sony & Universal Music and Universal Theatrical; attends conferences and networking events to spot emerging platforms and feed learnings back into client strategy and business development.

Media Exec, PB, SPB, Digital Manager - The Entertainment Department at EssenceMediacom

October 1, 2010 - March 1, 2018

Led digital, app, social and influencer campaigns end-to-end within the entertainment department; defined social strategies and fan communities at scale; collaborated across comms, offline and specialist teams to deliver large-scale 360 campaigns.

Start Ups Manager – Essence MediaCom BLINK at EssenceMediacom BLINK

January 1, 2017 - December 31, 2019

Project-based role connecting brands with startups to solve business challenges; built a strong network across the startup and tech ecosystem and brought opportunities back into the business.

Social Media Strategist & Campaign Management (Volunteer) at Grassroots Music Community, London

August 1, 2023 - Present

Passion project to stay hands-on with the creative process; self-taught CapCut and Canva; support grassroots music community across Instagram, TikTok and YouTube, developing long-term audience & website strategy, content planning and mailing lists with paid and organic media to grow followings and drive engagement.